Better converting facebook
-
Where can I help get my business marketing bounce rate from 95% Down?
-
If it's the bounce rate and not the website or landing page visits, then it's your content. You need to rewrite or reword your content so it's more engaging and interesting. Structure it so the most important, interesting information is in the first paragraph, but leaving them wanting more. You should also be making sure that each one of your Facebook posts accurately describes what's on the page. If you feel like you have to jazz up the description on Facebook, chances are the copy itself won't keep anyone's attention.
-
Facebook is tricky. You might try a few things that we have found useful.
- Change your Facebook post type mix. On the insight page, you can see what your mix is and they offer data on other post types.
- I think the book Jab Jab Jab Right Hook by Gary Vaynerchuck is great. Basically, give, give, give, ask. Don't try to drive traffic and goal conversion on EVERY SINGLE Facebook post.
- Don't send traffic to front page. You might try a squeeze page or direct to a page you are talking about. In general, the user should find what they clicked to find. If users click to see funny kitty pics, they better see funny kitty pics.
Just a couple ideas. Hope this helps.
-
Ah no problem at all.
What I would suggest, is having a look at the following articles:
http://sproutsocial.com/insights/facebook-advertising-guide/
https://adespresso.com/academy/guides/facebook-ads-beginner/
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tipsEach will give you some valuable information and you can take it from there.
-Andy
-
Yes, sorry.
-
Hi,
Are you talking about Facebook advertising?
-Andy
-
I know there is more I can do with the audience targeting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook News Feed - Proximity as a Factor?
I just got back from a conference in Florida and since being back am seeing many of those industry friends showing up in my Facebook feed with much more regularity than usual - is Facebook using proximity between devices in delivering who shows up in the news feed?
Social Media | | Leithmarketing0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Is it better to tweet as an individual or a company?
When using Twitter to generate interest in company blog posts, is it better to do it on a company account like @AcmeWidgets or a personal account like @JoeSmith, the owner of Acme Widgets?
Social Media | | CMC-SD0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Google showing less index pages for facebook.com ?
site:facebook.com 7,350,000,000 results in Google ( When I login with gmail account) site:facebook.com 7,360,000,000 results in Google ( Without Login) Don't you you people think its quite big difference ? I want to know about extra 10,000,000 index pages ?
Social Media | | SanketPatel0 -
Facebook Comments | Massive Overall Increase in Rankings! Anybody else experience this?
Last week I implemented Facebook Comments and Addthis to my site. Rankings went up for nearly all my keywords. I have people from Africa, Europe and USA asking questions. Every time someone comments, it is shared on their Facebook Wall. I want to know if anybody has experienced this besides me? Here's my site if you want to see it in action.
Social Media | | Francisco_Meza0 -
Does the Facebook Share button still exist?
Hi everyone, I'm reading everywhere about the Facebook 'Share' being more powerful than the Facebook 'Like'. Just yesterday, there's a post on the SEOmoz blog about Facebook Shares http://www.seomoz.org/blog/plus-one-adoption-rates-and-social-sharing-statistics But I thought the Share button was replaced by the Like button? http://mashable.com/2011/02/27/facebook-like-button-takes-over-share-button-functionality/ All references to the Share button now point you to Facebook's Like button developer page. So if we want more SEO value, where can we get the Share button from? Or do we have to make do with the Like button from now on?
Social Media | | heatherrobinson0 -
How do you moderate facebook comments?
I added facebook comments to many pages on my site. Does anyone know how you can moderate (or even see) what comments have been left? If I go to facebook.com/insights for my website it tells me that I have had 15 comments this month. But, if I go to "popular pages" it shows me 1 page. If I click on that page I can see that one comment. But where are the other 14? I really like the idea that when people leave a facebook comment on my page it goes on their friends' news streams and then my site gets more exposure. But, if I can't moderate my comments that would not be good!
Social Media | | MarieHaynes0