Sitewide footer links - bad or not?
-
Hi,
Sitewide footer links, is this bad for SEO?
Basically I see all the time the main navigation repeated in the footer, sometimes as almost something to just fill the footer up.
Is this bad for SEO (im guessing it is) and can you explain why you think it is?
Cheers
-
I think it's erroneous to say that users don't want to see "built by" in the footer. I am often curious about who built or designed a website, and seeing that in the footer helps me navigate there. How does Google decide what a user wants to see or doesn't want to see? If a link is clicked on often, by a variety of IP addresses, could that indicate that it's a useful link and shouldn't be discounted, even if it's in the footer?
-
Quite curious with this as I see no definite answer to this.
Let's say that I build a site for a client and place a footer that says "built by me"...
Will that footer link impact my rankings?
But just to be safe possibly a rel="nofollow" would be an option. Would like to hear your opinion on this.
Thanks!
-
You say "Basically I see all the time the main navigation repeated in the footer, sometimes as almost something to just fill the footer up." - you have to remember that only the first link on the page to a specific URL is counted. So if a link is repeated in the footer, it's worthless (from a SEO point of view, it may be beneficial for user experience/navigation).
The days of linking key terms in the footer are numbered, don't think SEO, think user experience.
-
You should pick your top 10-20 most important pages on your website & link them from your footer. Since the homepage normally has the most domain authority you want to try to pass along some of the authority to the other pages within your site that you want to rank.
Don't put too many links in the footer as this will over-dilute the home page link juice.
-
it is not bad if you are doing internal linking and not anchor text spamming in the footer links. It can be used to pass PR to more important pages but should mostly be though of as providing the user a better experience when navigating your site.
footer links are bad for SEO when linking to other sites or when other sites link to you since that creates hundreds, thousands or even millions of links with the same anchor text. it's an old SEO tactic that no longer works
-
Linking to pages in the footer generates more links which dilutes link juice passed to all pages that are linked to. Usually the footer is where non-important SEO pages are located but important pages for customer experience like, accounts / support / contact / privacy / terms of service / legal.
You should always side with the USER EXPERIENCE it should not be frustrating for your users to find what they are looking for. Taking that into consideration you should also keep the links to less important SEO pages sitewide to a minimum and not duplicate your navigation unless it makes sense from a usability standpoint. Other-words don't do it to fill up space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Linking to one of my own sites, from my site
Hi experts, I own a site for castingjobs (Site1) and a site for selling paintings (Site2). In a long time, I've had a link at the bottom of Site1, linking to Site 2. (Basicaly: Partnerlink: Link site 2). Site1 is for me the the only important site, since it's where Im making my monthly revenue. I added the link like 5 years ago or so, to try to boost site 2. My question is:
Intermediate & Advanced SEO | | KasperGJ
1. Is it somehow bad for SEO for site 1, since the two sites have nothing to do with each other, they are basically just owned by me.
2. Would it make sense to link from Site 2 to Site 1 indstead?0 -
ECommerce website with link to manufactures site for ordering - Should these links be follow or no follow?
Dear Mozzers, I have a couple of questions regarding link juice and whether I should have do follow or no follow links ? We have an affiliate eCommerce website and on our product pages we have a "Order online " button which will go our subdomain on the manufactures site in order for the user to complete the online ordering process So it's - www.ourcompany.co.uk - "Order Online Button" - www.manufactuer.ourcompany.co.uk Should this " Order online Button" be a Follow or No Follow link ? I ask this as currently from looking at Majestic seo , these "order online " buttons on my product pages seems to be Follow links so am I losing potential link juice by sending it externally ? Am I correct in assuming by changing it to be no follows, I would increase the link juice going elsewhere internally? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Should I try to change these links or no?
Hey guys, I need some advice on a link profile I'm currently working on. Our client sells a product in the hunting industry and has been around for over ten years. I just finished up classifying and looking at all of their links today and found that around half of them are sponsor links, links on "link pages," and a few directory links with almost all of them being followed. Because we are the first company to do SEO for them, I know that these aren't maliciously solicited links, but I'm worried that they may be having a negative impact on the site. Most of the links are coming from other non-competing websites in the outdoor industry which typically tends to have very antiquated sites with very antiquated practices. Essentially, I don't want to go out and try to nofollow or disavow all of these links that the website has had for a long time on other related websites if they're helping us, but I also don't want to be leaving anything up that could algorithmically be identified as spam. Below are some examples to show you what I'm referring to by the sponsor links and link resource pages. Any advice would be much appreciated. Thanks! Sponsored - http://www.becomeabetterhunter.com/ or http://outdoorobsession.tv/ or http://thehollywoodhunter.com/ Link Resource Pages - http://bowhuntamerica.com/links or http://cornerarchery.com/CompanyLinks.html
Intermediate & Advanced SEO | | CaddisInteractive0 -
For those of you that used LINK DETOX.
Did you go ahead and remove all the TOXIC and HIGH RISK links? Just the toxic? Were you successful with the tool?
Intermediate & Advanced SEO | | netviper0 -
External links from banned websites
Currently working with a client that has seen his rankings diminish after the penguin update. I've manually analyzed all his 600 backlinks and identified approximately 85 external links from websites that have been banned by Google. How do these sites affect his current rankings? Should i just disavow all these links using the Google disavow tool? Any comments would be highly appreciated!
Intermediate & Advanced SEO | | Nick_Johansson0 -
Should I remove footer links?
I added footer links to my site some months ago as I figured that any authority my home page had would be distributed to several of my other most important pages on my site helping them to rank. Would I be better to remove them and would that improve the authority of my home page as less 'link juice' is being distributed. I did originally set up a page per keyword on my site and start building links to each one but as my home page has a good authority I am going to target several keywords on my home page instead as I have some way to go to improve the authority of my other important pages and think this would be a better solution. It would reduce the number of links I have per page however I did see Matt Cutts say that the no more than 100 links per page rule doesn't apply any more. Do footer links add any SEo value?
Intermediate & Advanced SEO | | SamCUK0 -
Bad neighborhood linking - anyone can share experience how significant it can impact rankings?
SEOMoz community, If you have followed our latest Q&A posts you know by now that we have been suffering since the last 8 months from a severe Google penalty we are still trying to resolve. Our international portfolio of sports properties has suffered significant ranking losses across the board. While we have been tediously trying to troubleshoot the problem for a while now we might be up to a hot lead now. We realized that one of the properties outside of our key properties, but are site that our key properties are heavily linking to (+100 outgoing links per property) seems to have received a significant Google penalty in a sense that it has been completely delisted from the Google index and lost all its PageRank (Pr4) While we are buffed to see such sort of delisting, we are hopeful that this might be the core of our experienced issues in the past i.e. that our key properties have been devalued due to heavy linking to a bad neighborhood site. My question two the community are two-fold: Can anyone share any experience if it is indeed considered possible that a high number of external links to one bad neighboorhood domain can cause significant ranking drops in the rank from being top 3 ranked to be ranked at around a 140 for a competetive key word? The busted site has a large set of high quality external links. If we swap domains is there any way to port over any link juice or will the penalty be passed along? If that is the case I assume the best approach would be to reach out to all the link authorities and have tem link to the new domain instead of the busted site? Thanks /Thomas
Intermediate & Advanced SEO | | tomypro0