6 months Later - 0 Domain Authority/Page Authority and losing Rankings
-
Hi Moz,
Sorry if this comes across as a "Do My Job For Me" type of post but we are an E-Commerce store that have been live since January but have not seen any increase in performance on our site and over the past month, have even seen our rankings decrease.
We have 1300 products on site and about 1500 pages in total.
1. As for on-site optimization, we have got 2 reviews and follow up reviews with a highly reputable reviewer from People Per Hour and solved any issues she has found.
2. Updated the Meta Data for products and Alt Descriptions for images focusing on the keywords we wish to rank for. We post weekly blogposts linking back to our products.
3. Social Media Campaigns with regular campaigns on FaceBook, Pinterest, Google+ and Twitter.
4. Attempted to build FOLLOW backlinks to articles relating to products on our site. We have also considered purchasing backlinks to improve our situation as we have yet to see any of these pages be crawled by Google over a month later.
I have read a guides on Moz and other sites on how to improve our authority and improve rankings but none have offered much by way of practical solution.
My question being, is this just a matter of patience or should I be worried/improving anything given we have 0 Domain Authority and Page Authority on all pages?
Thanking you in advance,
SEO Novice.
-
You have 1300 products and about 1500 pages with 6 months. How about traffic of your site? How about your content? How about backlinks? Did you submit link to Google? Did you use data migration and change SEO URL? If everything is good, it cannot DA, PA equip zero.
-
It sounds like you are doing everything right
Is the site mobile friendly?
Is your content, fresh, relevant and helpful? Make sure your content is adding value, not just creating content to create content.
My suggestions would be to continue focusing on back links, I would suggest staying away from paid links. As mentioned above, create some compelling content people want to read. Use tools like Ahref's content explorer, BuzzSumo, Moz's Fresh Web Explorer to get an idea what people are reading. Once you create these pieces of content, get it in front of people. Show it to people writing similar articles. Get them to link to it. Syndicate that content!
I hope this helps, if you would like PM your URL and I can look into some other suggestions.
Nick
-
We have also considered purchasing backlinks to improve our situation.
Please don't do this - that will never improve your situation.
-Andy
-
HI,
Would you like to PM me this over as well? Got something that might be of interest
-Andy
-
Absolutely
-
Hi Thomas,
I would greatly appreciate it. Can I pm you?
Thanks!
-
Are you able to post the domain here? I'd be happy to take quick look around it for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
Home page sudden drop in rank, but not others.
Over the weekend, I noticed "www.thematstore.com" drop out of the search results for "chair mats", where previously it was between 10-12 ranked. The other pages on the domain have remained the same in regards to rankings for their intended keywords. The only thing I changed (on Nov 29th) is the title tag from "Chair Mats - Commercial Quality Chair Mats, Custom Made", to "Chair Mats - Best Custom Chair Mats, Commercial Quality". I know there is a lot that needs to be done on the site, and the site architecture is a bit of a mess (I recommended building a new site)... but I was hoping to gradually fix these issues without gambling with a rank drop. Not sure why the home page all of the sudden dropped out, any suggestions?
Intermediate & Advanced SEO | | Joes_Ideas0 -
How Important is Domain Authority in Back-Link Audit
First off I just want to say thanks Penguin! Now I get to start the joyous experience doing a back-link audit, and removing all the negative links. Also I now have to be on constant alert for Black SEO tactics targeted at my domain due to the cut throat business I am in. I think it can only be a matter of time before Google says all backlinks do not matter. Unfortunately, I need rank now!! So I have a couple of questions: First how important is domain rank in a back-link audit? Should I remove myself from indexes with low domain rank, and leave ones with high? Should I remove myself from as many indexes as possible? What about obvious paid blog posts that have high domain rank? Do you leave those? What is considered a low Domain Rank for back-links, under 35 - 40? Second, what is a good success rate for a back link audit. How can you measure improvement, other than waiting for your PR or SERP to go up? Third, in some situations it looks like back-links are legitimate, but they all point to my home page. Is it worth pursuing for example asking these people to link to the specific product they are referring to for example children picnic tables instead of just our home page? And, lastly what legal rights do I have to get back-links removed? Is it only on sites that copy my content that I have copy written? Is it possible to prevent Google from counting these back-links through an .htaccess file? Thanks in advance for all of the help. I hope to take what I learn and put it into a guide of some capacity as I am sure many people are going through this same situation at the moment.
Intermediate & Advanced SEO | | fifthroommarkets0 -
Buying an existing domain with higher ranks for redirecting
I've recently came across one of my competitors who's looking to sell their domain. Now they currently rank higher than my primary site for a few keywords we are targeting. Would it be wise to buy the domain and do a name server change over to my primary domain? Would it even help boost ranks for the keywords they rank higher for? Or will the link juice be minimal? Any thoughts would be great!
Intermediate & Advanced SEO | | upick-1623910 -
Not ranking as well in Yahoo/Bing as in Google. Why?
For my top 132 keywords, my target ranks an average of 7 positions lower in Bing and an average of 9 positions lower in Yahoo. Does anyone have some good resources to read, or any tips on why we would rank so much poorer in Bing/Yahoo than in google?
Intermediate & Advanced SEO | | adriandg0 -
Does a page on a site with high domain authority build page authority easier? i.e. less inbound links?
Is this also why people build backlinks to their BBB profiles, Yellowpages Profiles, etc. i.e. why do people build backlinks to other pages that link to them? Wouldn't it be more beneficial to just build that backlink directly to your target?
Intermediate & Advanced SEO | | adriandg0 -
Our site has been up almost 2 months and no rankings yet?
Our site is www.AkinsSeptic.com. We spent a lot of time on the site and have not received any rankings yet. Can you advise as to what we can do to get this site ranked at all. I know it needs a lot of SEO work and some links, however, it should rank mildly due to the low competition of keywords we are using. Thanks in advance.
Intermediate & Advanced SEO | | Tormz0 -
Landing page indexed and ranking in less then 24 hours
Hi, I got a landing page which went up last night about 11pm. Its been indexed and ranked since then. Its a EMD and has about 600 words of unqiue content. It currently sits on page 9 for what I would say is a non competitive term (the top result is not an EMD and has 10 backlinks from the same site, which has no PR). Now my question is this: Would you say that page 9 is the given position Google thinks this website should sit at? Or because its so new could I very much expect some more movement? Basically up the rankings? Cheers
Intermediate & Advanced SEO | | activitysuper0
