6 months Later - 0 Domain Authority/Page Authority and losing Rankings
-
Hi Moz,
Sorry if this comes across as a "Do My Job For Me" type of post but we are an E-Commerce store that have been live since January but have not seen any increase in performance on our site and over the past month, have even seen our rankings decrease.
We have 1300 products on site and about 1500 pages in total.
1. As for on-site optimization, we have got 2 reviews and follow up reviews with a highly reputable reviewer from People Per Hour and solved any issues she has found.
2. Updated the Meta Data for products and Alt Descriptions for images focusing on the keywords we wish to rank for. We post weekly blogposts linking back to our products.
3. Social Media Campaigns with regular campaigns on FaceBook, Pinterest, Google+ and Twitter.
4. Attempted to build FOLLOW backlinks to articles relating to products on our site. We have also considered purchasing backlinks to improve our situation as we have yet to see any of these pages be crawled by Google over a month later.
I have read a guides on Moz and other sites on how to improve our authority and improve rankings but none have offered much by way of practical solution.
My question being, is this just a matter of patience or should I be worried/improving anything given we have 0 Domain Authority and Page Authority on all pages?
Thanking you in advance,
SEO Novice.
-
You have 1300 products and about 1500 pages with 6 months. How about traffic of your site? How about your content? How about backlinks? Did you submit link to Google? Did you use data migration and change SEO URL? If everything is good, it cannot DA, PA equip zero.
-
It sounds like you are doing everything right
Is the site mobile friendly?
Is your content, fresh, relevant and helpful? Make sure your content is adding value, not just creating content to create content.
My suggestions would be to continue focusing on back links, I would suggest staying away from paid links. As mentioned above, create some compelling content people want to read. Use tools like Ahref's content explorer, BuzzSumo, Moz's Fresh Web Explorer to get an idea what people are reading. Once you create these pieces of content, get it in front of people. Show it to people writing similar articles. Get them to link to it. Syndicate that content!
I hope this helps, if you would like PM your URL and I can look into some other suggestions.
Nick
-
We have also considered purchasing backlinks to improve our situation.
Please don't do this - that will never improve your situation.
-Andy
-
HI,
Would you like to PM me this over as well? Got something that might be of interest
-Andy
-
Absolutely
-
Hi Thomas,
I would greatly appreciate it. Can I pm you?
Thanks!
-
Are you able to post the domain here? I'd be happy to take quick look around it for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I optimize the login page? Will it affect the website SEO ranking?
I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. ** To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag" I'd appreciate your help, thank you!
Intermediate & Advanced SEO | | Kaylie0 -
How to Evaluate Original Domain Authority vs. Recent 'HTTPS' Duplicate for Potential Domain Migration?
Hello Everyone, So our site has used ‘http’ for the domain since the start. Everything has been set up for this structure and Google is only indexing these pages. Just recently a second version was created on ‘httpS’. We know having both up is the worst case scenario but now that both are up is it worth just switching over or would the original domain authority warrant just keeping it on ‘http’ and redirecting the ‘httpS’ version? Assuming speed and other elements wouldn’t be an issue and it's done correctly. Our thought was if we could do this quickly it would be easier to just redirect the ‘httpS’ version but was not sure if the Pros of ‘httpS’ would be worth the resources. Any help or insight would be appreciated. Please let us know if there are any further details we could provide that might help. Looking forward to hearing from all of you! Thank you in advance for the help. Best,
Intermediate & Advanced SEO | | Ben-R1 -
Redirects & Authority when Updating Product Pages
Hi Quick question on SEO & product pages. We're changing suppliers, so discontinuing their range, adding new - but the products will be very similar - almost identical in some cases. I don't want to lose authority built up from current product pages, the only way to reuse these pages is to reuse SKUs - which we can't do. If I am redirecting these pages to new products which are similar, I know page authority will be passed - so is this the best option? Our links on the website will actually point to the final URL, rather than going through a redirect - if this is the case will it still pass authority? Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Dramatic drop in Domain Authority
I have a client who has reported a drop in Domain Authority from 16 to 1 in a matter of a few weeks. Also, MOZ was reporting links, but now none! I know there were some issues with the recent MOZ index update. However, this sounds like something else. Anyone got ideas on where we should start looking?
Intermediate & Advanced SEO | | muzzmoz0 -
My page ranking dropped after I made it responsive
Recently, I made one of my site page responsive. It was ranking on 13th Position and after I made the page responsive, it dropped to 24 desktop and 35 on mobile rankings. I ran mobile friendly test and it said "awesome, your page is mobile friendly". Not sure, what went wrong here. Page in question is: https://www.itcontractorsuk.com/ Can someone please advice? Please Note: My site is partially responsive.
Intermediate & Advanced SEO | | ThinkWebUK0 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0 -
Ranking with other pages not index
The site ranks on page 4-5 with other page like privacy, about us, term pages. I encounter this problem allot in the last weeks; this usually occurs after the page sits 1-2 months on page 1 for the terms. I'm thinking of to much use the same anchor as a primary issue. The sites in questions are 1-5 pages microniche sites. Any suggestions is appreciated. Thank You
Intermediate & Advanced SEO | | m3fan0 -
7 years old domain sandboxed for 8 months, wait or make a domain change?
Hello folks The questions is, if a domain, 7 years old being sandboxed due to "notice of unnatural links to website" does it make sense to make a domain change (301 permanent redirect and make a "domain change" under google webmaster tools) to another, aged(!) domain name?
Intermediate & Advanced SEO | | Ferray
Website being sandboxed for over 8 months already and there is no chance to do anything with those "unnatural" links to website... Any suggestions?0