What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0 -
Branded keyword results meta description is different then long tail branded search term in SERP
Search "Venturize", the first result is Venturize with the
On-Page Optimization | | WWWade
description "Get help on finding the right loan for your small business
and learn what to look for when comparing your options." However, if you Google "Venturize opportunity finance network", the
first result is Venturize with the description "Playing:360p@30. Embed
size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
Contact · About OFN · Mission-Driven Lenders: Locator Map." Why is Google not taking the meta description in the longer tail search? I have checked: All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?0 -
Google Search Console issue: "This is how Googlebot saw the page" showing part of page being covered up
Hi everyone! Kind of a weird question here but I'll ask and see if anyone else has seen this: In Google Search Console when I do a fetch and render request for a specific site, the fetch and blocked resources all look A-OK. However, in the render, there's a large grey box (background of navigation) that covers up a significant amount of what is on the page. Attaching a screenshot. You can see the text start peeking out below (had to trim for confidentiality reasons). But behind that block of grey IS text. And text that apparently in the fetch part Googlebot does see and can crawl. My question: is this an issue? Should I be concerned about this visual look? Or no? Never have experienced an issue like that. I will say - trying to make a play at a featured snippet and can't seem to have Google display this page's information, despite it being the first result and the query showing a featured snippet of a result #4. I know that it isn't guaranteed for the #1 result but wonder if this has anything to do with why it isn't showing one. VmIqgFB.png
On-Page Optimization | | ChristianMKG0 -
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool. agwlY9i.png
On-Page Optimization | | vabmediaseo0 -
Will Google Custom Search results on my home page kill it's ranking?
This is probably a dumb question, but here goes anyway. 🙂 On a site I have it would be very useful to the reader to offer a search box that uses a Google Custom Search that I have optimized to search websites that are closely on-topic with my site. I know it sounds bad that I would send people to other sites, but just assume that the reasons are valid for this discussion. My question is, if the search results are set to display on the same page (the home page) as the search box, will the links in the search results to external sites just bleed my page rank to death? I assume it would, but thought I'd check just in case I'm missing something. I have to option to place the results on separate page of my site, and noindex it, but it won't be as powerful as it would be on the home page.
On-Page Optimization | | bizzer0 -
DUPLICATE PAGE VIA ONPAGE SEARCH
Hi, we have a fashion shop and we try to keep the page title as unique as possible. However google also indexes the search so the say search for brand gucci - type - dress - size 8 - then it indexes it with the homepage title rather then what the searched for. Should I block google from indexing search variation (because there could be thousand of variations) or is there a module that would use the search as a page title so gucci dress 8 for example. Many thanks for your time.
On-Page Optimization | | reallyitsme0 -
Navigation for search
We are getting ready to launch a site that has great navigation for users, but it is not so great for search engines. As long as we are ethical about it, does anyone see a downside to detecting a bot user agent and displaying different nav to it? I suppose some could consider it cloaking, but I noticed amazon uses this strategy and they don't seem to be getting a big penalty lol. We are not going to do anything shady with it, just offer the bot a different way to access our content. Any thoughts?
On-Page Optimization | | altecdesign0