What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you increase the page footprint, so more links appear on search result?
We want to have more website links to appear in SERP. How to do that?
On-Page Optimization | | WalterHalicki0 -
Does redoing a homepage impact search rankings?
Hello, all! Does anyone know if redesigning a website's homepage affects search rankings? I'm considering redoing my website's homepage - including rewriting the copy, and perhaps in Leadpages - but I don't want to compromise search. I gather that SEO is a bit of a black box, but am curious to hear others' perspectives before moving ahead. Thanks in advance for sharing your time and thoughts!
On-Page Optimization | | lightsfilmschool0 -
Does PLA hurt my organic google search.
I have experienced a big drop in my organic trafic to my site. But an increase in my cpc...? Does google punish my site for PLA to get higher revenue?
On-Page Optimization | | Egmont0 -
Search Results
I am sort of mystified at this . I have a homepage and it is for all intents and purposes optimized for the search term Charlotte electrician . If you type in Charlotte electrician I have no organic listing for this page . It does receive an A on the tool on this Site for the term target Charlotte electrician . Here is the URL http://www.providenceelectricnc.com/ now the strange thing is that for the search term electrician Charlotte the tool on SEO Moz gives me an F grade **as I would expect but I am the number one organic listing under electrician Charlotte . This is truly confusing to me it may have something to do with links but I don't see how at all . Thanks I've been studying search engine optimization and web development for about five years and appreciate any suggestion . this is a Joomla! site and I am running a lot of components and plug-ins . One combines CSS files and JavaScript files to minimizing HTTP requests . This particular component Seems to interfere with other scripts And is simply not compatible with certain other plug-ins . Perhaps it is the source or well I'm not sure thanks . ** http://www.providenceelectricnc.com/ tom.jpg 9sAhAAEAwMDAwMEAwMEBgQDBAYHBQQEBQcIBgYHBgYICggJCQkJCAoKDAwMDAwKDAwNDQwMEREREREUFBQUFBQUFBQUAQQFBQgHCA8KCg8UDg4OFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQU
On-Page Optimization | | SEOJunkie671 -
SEO and Pagination on search results
Hi Our new site is still in beta mode, and I just wanted to check from an SEO perspective that on search results and on the pagination at the bottom of the page, is there anything we need to do so its compatible with the search engines and not have duplicate content issues etc I have implemented search friendly URL's, but I would welcome any other issues or suggestions you have that will help improve the sites SEO performance The URL of a search results page is http://www.cheapfindergames.com/category-arcade-and-platform
On-Page Optimization | | ocelot0 -
Navigation for search
We are getting ready to launch a site that has great navigation for users, but it is not so great for search engines. As long as we are ethical about it, does anyone see a downside to detecting a bot user agent and displaying different nav to it? I suppose some could consider it cloaking, but I noticed amazon uses this strategy and they don't seem to be getting a big penalty lol. We are not going to do anything shady with it, just offer the bot a different way to access our content. Any thoughts?
On-Page Optimization | | altecdesign0 -
Numbers in URL's - Search friendly or not?
Hi Mozzers, I have a client who has just launched a new website and we are having difficulties in making the URL's search friendly. I wont get into the technical aspects, but I'll explain the potential solutions the developers have given me. current: www.site.com/en/product/browse-by-product/37/22 Where 'en' stands for the English version of the website, 37 is the product category for example 'hard drives', and 22 is the product name or example 'seagate' Option to fix; www.site.com/en/p/product/hard-drives-37/seagate-22 This optional fix reduces the word product down to p, reduces 'browse by product' to 'product' and inserts the category and product names. Note the category identifier '37' has to be included in the URL, and the product identifier '22' also has to be in the URL. Obviously this is not great, but it is required at the moment. Best case scenario would be to have the URL like this... www.site.com/en/hard-drives/seagate So my question is, how far off the best case scenario is the option to fix? Scale of 1 to 10 would be good?
On-Page Optimization | | JoeyDorrington0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0