NAP-safe way to display second address (P.O. box) on website?
-
I understand that only listing one address on a company website helps maintain NAP consistency, but is there a way to safely have a second address listed?
A client of ours recently asked us if we could put their P.O. box address up on their website, so that THEIR clients would be able to conveniently look it up when mailing in documents, paperwork, checks, etc. They presently have their physical office address listed on their site, as well as in local listings.
One idea we had would be to have the P.O. box address listed only on an image, so the crawler won't see the address, but there are potential accessibility issues with that solution.
Would any specific kinds of markup or meta tags prevent the P.O. box from getting picked up and causing NAP confusion in local listings? Or am I simply overthinking this one?
Thanks!
-
I think what we'll do for now is use an image as a (potentially) temporary solution, but also look at our Schema options.
Thanks!
-
Hi Brian!
So, normally, yes, you'd just put that in an image, but as you've mentioned accessibility issues, I'm not sure. For example, you might want to be sure that people with visual impairments or other challenges can access this information. If this is an important consideration, then you could be sure that your physical address is clearly marked-up in Schema in a variety of places on your website, and that you list the P.O. box as a mailing address and don't mark it up. Will this be 100% safe ... unfortunately, no. There is a chance NAP confusion could arise, but I'm afraid I've not dealt with a case exactly like this to be able to say what % of risk there would be. An image pretty much nullifies risk, but other methods may carry some.
It would be nice if we could get some feedback from community members who are expert at accessibility. I think you've asked a good and important question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to see all of the Google My Business Accounts that Have been created for a Property?
I feel like so many of my clients have multiple Google my Business Pages for one location. Is there a way to get a list of all of the Google My Business Pages that exist for a given property and then effectively remove duplicates? Thanks, Adam
Local Listings | | aj6131 -
How will changing the phone number on my website affect SEO?
We are considering changing the phone number to our website to one of those 1-800-eat-cows. How will changing a phone number we've had 10 years affect our SEO. Do we need to change all citations, Google maps, etc etc? What if we don't? Thanks!
Local Listings | | RoxBrock0 -
Disadvantages to Hiding Business Address on Google Places?
From a Local SEO standpoint, wouldn't hiding a business address on Google Places for Business create an SEO disadvantage in that I would expect in the local portion of the search results, there would be a bias to showing businesses that have not hidden their address as then you can place a pin on the map at the location? Or from a Local SEO standpoint does it not matter if you hide your address or not?
Local Listings | | Jazee1 -
Please advise on GMB and citation building - 1 owner, 2 businesses, 1 address + 1 phone no.
Our client has an established driveways business, "A", that has been servicing higher end customers. This business has GMB and citations built. He has now started another driveways business, "B" that targets mid-class customers. This second business operates out of the same office with the same phone no. A Google rep has advised that the 2nd business will not be able to have a GMB of its own if it's operating out of the same address as the 1st business. How would you actually tackle citation building and creating a GMB for this second business?? Would appreciate any advice!!
Local Listings | | Gavo0 -
Moz Local and NAP
Hi, I go to moz local and i get 4 listings and is shows 2 as verified: Verified
Local Listings | | dansum
Northumberland Ave, Bury Saint Edmunds, Verified
Northumberland Avenue, Bury St Edmunds, Both of them tell me I have 13% inconsistency and the two words that are underlined in red as inconsistent are:
Ave, Saint My google places has it listed as:
Northumberland Ave
Bury St Edmunds My website and 4 of the 11 listings have it as:
Northumberland Avenue, Bury St. Edmunds The other 7 listings have it as:
Northumberland Avenue, Bury St. Edmunds Is this a problem do you think these very slight inconsistencies matter? If so should they all match what google places says the address is (I did try changing this from Ave to Avenue on google places but it wouldn't change)?1 -
Address Format for Local SEO
Hi, Ive been reading how important it is to get the address of a business consistent and written in the right format to help with Local Search Engine Rankings. Is this correct? If this is the case, are there any online generators to help create this html in the right format to put into a webpage. Thank you.
Local Listings | | Ampweb0 -
Google Plus Local - Business address, regions covered/served
Hi If you have a client whose business address is not the same as the regions they serve/cover then how do you set this up correctly in G+? So listing (& preferably website too via the G+ places connection & onpage local address schema) do help local search query listings in the target areas ? Also schema too if possible (i.e. how do you add areas/regions covered if outside of actual business address area) ? Is the only way round this to set up serviced/virtual office addresses in your target market regions ? Surely there's a way to have a business listed in areas outside of its actual address. Its a physical business but is not bricks & mortar beyond the admin office. All Best Dan
Local Listings | | Dan-Lawrence1 -
Can't Change My G+ Pages Address?
Our zipcode is wrong on our Google Plus page for one of our offices. Exactly, one month ago I corrected it, but it immediately reverted to the wrong one. Then, I think I read the change can take 4 weeks...we'll it still hasn't changed. Two weeks ago, someone from Google Places even called and I told him to change it manually, he said he would...still not changed. What can I do to get this zip code corrected? Thanks, Ruben
Local Listings | | KempRugeLawGroup0