Can you find the "problem" metric or metrics?
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I just dropped from #2 for my main keyword to #5 and am not sure why.
My companies Ranking Metrics compared to top 5
Page Authority:#2, MozRank:#1, MozTrust:#1, MT/MR:#1, Total Links: #1, Internal Links:#1, External Links: #1, Followed Links:#1, No Follow Links: #1, Linking Root Domains:#1, OnPageAnalysis Grade: "A", Broad Keyword usage: Yes, Broad keyword in document:
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Hi Boodreaux,
There are numerous reasons this can happen. Remember that the linkscape index is only updated once a month, so the results you are looking at are not based on "real" time stats. That's the first thing to consider. Also, if you are an- e-commerce site or selling a product, did you have a promotion that was in place that recently ended? I've seen sites move up and down just from free shipping offers being turned on and off. So I would look at whether or not the offer or content on your homepage (or the page you are comparing) has changed at all.
Some other things to think about: What is your bounce rate and how has that changed over the period of time ranging from when you were #2 to when you moved to #5? I have seen sites move down when their bounce rates increase.
One last thing to consider: Were there any inbound links from new agencies, or high-profile, high-authority pages that have dropped off? I have seen a company get featured in a magazine like Wired.com and bump up because of news events, and then settle back into a lower spot after the news cycle passes.
Okay, maybe that wasn't the last thing. How new is your site? Did it launch within the last four months? While it may be an Internet myth, I do think that brand new sites discovered by Google and other search engines get a little "bump" in their rankings when they first come out. Then, there is some settling that occurs. This could also be a factor if your site is new.
I know this doesn't give you any hard answers, but I hopes it's encouraging and helpful.
Dana
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