Top domain(s) not at all showing up for branded keywords
-
Hey guys! Hope you're all doing well.
I need your smart brains for a problem the company I work for is currently facing in the realm of SEO. They wanted to hire someone to find the problem, but I thought I would reach out to you guys, first, to at least try and narrow down the long list of things we could look at/investigate.
I put the info (briefly) on 3 slides, and would really appreciate any and all insights you can offer me: https://docs.google.com/presentation/d/12d0YH7BNdCIpJ86d95uBOtOWphWQ3NB1kwDYeOzIt-U/edit#slide=id.g19145c9fa5_0_0
Thank you in advance!
-
Hey sym_admin, thanks for your response! I'll relay your suggestions to our devs, and I'll certainly be in touch if I have any more questions. Thanks again!
-
I see one problem. you need to at least analyze your backlinks... "tier 1" links, "tier 2" links... this language sounds like one coming from a type of SEO operation that causes more hassle than it is worth...
Verify your rel canonicals are actually correctly set and read by google via google console
Login page could rank higher for a variety of factors, but perhaps because it has the least bounce rate vs. the top page for it? After all people are more interested in your login page than your homepage right?
If these don't work or if you need more assistance, drop me a line in private message here, I'll be glad to assist further.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub domain? Micro site? What's the best solution?
My client currently has two websites to promote their art galleries in different parts of the country. They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform. They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com). I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit. Thoughts?
Technical SEO | | WhitewallGlasgow0 -
Changed domains, saw significant drop in domain authority
Hello, A little over a month ago we switched our domain from A to B. The original was .com and the new one is at a .tech for good measure. We have meticulously done 301 redirects page by page but there has been a massive drop in traffic and I checked here to see that we've gone from a 30 domain authority to a 9. The company is a few months over 1 year old, but we're really looking at traffic accumulated in just about 8 months for the old domain. Is there any way to recover some of the old juice in this one other than the re-directs? Our number of backlinks have also severely dropped despite re-directs.
Technical SEO | | SteveSaf0 -
One server, two domains - robots.txt allow for one domain but not other?
Hello, I would like to create a single server with two domains pointing to it. Ex: domain1.com -> myserver.com/ domain2.com -> myserver.com/subfolder. The goal is to create two separate sites on one server. I would like the second domain ( /subfolder) to be fully indexed / SEO friendly and have the robots txt file allow search bots to crawl. However, the first domain (server root) I would like to keep non-indexed, and the robots.txt file disallowing any bots / indexing. Does anyone have any suggestions for the best way to tackle this one? Thanks!
Technical SEO | | Dave1000 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
How many keywords should I target?
Hi there I'm looking for advice from the community on how many keywords to target. What are the pros and cons of: focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5. Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target. I'd love to hear what strategies people recommend. Thanks
Technical SEO | | HeatherBakerTopLine0 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will the www. links replace the non-www links when it comes to keyword rankings? Thanks.
Technical SEO | | BruLee0 -
Huge drop for main branded keyword
The past week the main branded keyword for a site i am working on has dropped from the top three on Google US to page 7! It is still ranking in the top three on Google in other areas. I recently redirected /index.php to / using .htaccess. Could this have caused a problem? If not, what else could have caused such a huge drop?
Technical SEO | | Tedred0 -
Domain redirect
Recently we launched a site under a new domain, the site is doing well under the URL. Client calls me today and would like to have another domain he owns point to the new site. The domain he has has no history and no content. He is under the impression that people are looking for him by typing in www.domainxyz.com. I attempted to explain otherwise to him, but I lost. Question, what are the drawbacks of taking this domin and doing a perm redirect via . Httpaccess file?
Technical SEO | | VanadiumInteractive0