Sub domain? Micro site? What's the best solution?
-
My client currently has two websites to promote their art galleries in different parts of the country.
They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform.
They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com).
I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit.
Thoughts?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 domain name to another site
I had 2 websites. I decided not to maintain one of them and set it to 301 to my main website. However, i see people getting 404 errors when they land on my main website but with a page name from the old site. How can I set things so that anyone who tries to go to the old site goes to my homepage of my main site? http://siteA.com http://oldsiteB.com/oldpagename sends them to http://siteA.com//oldpagename = 404 - I want them to go directly to homepage on siteA.
Technical SEO | | bhsiao0 -
IT's Hurt My Rank?HELP!!!
hi,guys,john here, i just began use the MOZ service several days ago, recently i noticed one thing that one keyword on the first google search result page, but when i done some external links,the rank down from 1 to 8, i think may be the bad quality external links caused the rank down. so my question,should i delete the bad quality links or build more better quality links? which is better for me. easy to delete the bad links and hard to build high quality links. so what's your better opinion,guys? thanks John
Technical SEO | | smokstore0 -
Site hacked in Jan. Redeveloped new site. Still not ranking. Should we change domain?
Our top ranking site in the UK was hacked at the end of 2014. http://www.ultimatefloorsanding.co.uk/ The site was the subject of a manual spam action from Google. After several unsuccessful attempts to clean it up, using Securi.net and reinstating old versions of the site, changing passwords etc. we took the decision to redevelop the site. We also changed hosting provider as we had received absolutely no support from them whatsoever in resolving the issue. So far we have: Removed the old website files off the server Developed a new website having implemented 301's for all the old URL's (except the spam ones) Submitted a reconsideration request for the manual spam action, which was accepted. Disavowed all the spammy inbound links through Webmaster Tools Implemented custom URL parameters through Google to not index the SPAM URLs ( which were using parameters) Our organic traffic is down by 63% compared to last year, and we are not ranking for most of our target keywords any longer. Is there anything that I am missing in the actions I have taken so far? We were advised that at this stage changing domain and starting again might be the way to go. However the current domain has been used by us since 2007, so it would be a big call. Any advice is appreciated, thanks. Sue - http://www.ultimatefloorsanding.co.uk/
Technical SEO | | galwaygirl0 -
Test site got indexed in Google - What's the best way of getting the pages removed from the SERP's?
Hi Mozzers, I'd like your feedback on the following: the test/development domain where our sitebuilder works on got indexed, despite all warnings and advice. The content on these pages is in active use by our new site. Thus to prevent duplicate content penalties we have put a noindex in our robots.txt. However off course the pages are currently visible in the SERP's. What's the best way of dealing with this? I did not find related questions although I think this is a mistake that is often made. Perhaps the answer will also be relevant for others beside me. Thank you in advance, greetings, Folko
Technical SEO | | Yarden_Uitvaartorganisatie0 -
I have a blog on a sub domain, would you move it to the rood domain in a directory?
I have a blog that preforms fairly well on a sub domain, but after reading a post that Rand made to the Q & A I am thinking about moving it to the main domain in a sub directory. What are your thoughts on this? Here are some stats on it. The blog currently gets about 5 x the traffic of the main domain. The domain is older, 2008 creation date. They pretty much register for the same keywords.
Technical SEO | | LesleyPaone0 -
Are the duplicate content and 302 redirects errors negatively affecting ranking in my client's OS Commerce site?
I am working on an OS Commerce site and struggling to get it to rank even for the domain name. Moz is showing a huge number of 302 redirects and duplicate content issues but the web developer claims they can not fix those because ‘that is how the software in which your website is created works’. Have you any experience of OS Commerce? Is it the 302 redirects and duplicate content errors negatively affecting the ranking?
Technical SEO | | Web-Incite0 -
Client's site dropped completely for all keywords, but not brand name - not manual penalty... help!
We just picked up a new search client a few weeks ago. They've been a customer (we're an automotive dealer website provider) since October of 2011. Their content was very generic (came from the previous provider), so we did a quick once-over as soon as he signed up. Beefed up his page content, made it more unique and relevant... tweaked title tags... wrote meta descriptions (he had none). In just over a week, he went from ranking on page 4 or 5 for his terms to ranking on page 2 or 3. My team was working on getting his social media set up, set up his blog, started competitor research... And then this last weekend, something happened and he dropped completely from the rankings... He still shows up if you do a site: search, or if you search his exact business name, but for everything else, he's nowhere to be found. His URL is www.ohioautowarehouse.com, business name is "Ohio Auto Warehouse" We filed a reconsideration request on Monday, and just got a reply today that there was no manual penalty. They suggested we check our content, but we know we didn't do anything spammy or blackhat. We hadn't even fully optimized his site yet - we were just finishing up his competitor research and were planning on a full site optimization next week... so we're at a complete loss as to what happened. Also, he's not ranking for any of the vehicles in his inventory. Our vehicle pages always rank on page 1 or 2, depending on how big the city is... you can always search "year make model city" and see our customers' sites (whether they're doing SEO or not). This guy's cars aren't showing up... so we know something is going on... Any help would be a lifesaver. We've been doing this for quite some time now, and we've never had a site get penalized. Since the reconsideration request didn't help, we're not sure what to do...
Technical SEO | | Greg_Gifford0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0