Search Visibilty Score dropped by 50%!
-
Howdy MOZ community, I have been practicing all the "right" techniques on my website, The website in question was doing pretty well ranking among top 5 on SERP's for over 30 keywords, bounce rate of 65% which has been steady since last year, Since 2 weeks ago I have noticed a MAJOR DROP on more than 80% of my rankings, The website in question has also lost 50% in search visibility score, I have checked my Google webmaster tools and there are no alerts regarding bad links ETC, What could be the reason? I hope I can get this sorted out before my employees quit on me because we have lost business by 70%. Please help!
-
Thank you all for the replies, Surprisingly the keywords in question are climbing back up in SERP's, Eventhough I still have no clear answer of what the cause could have been, I am happy to see the Search Visibility Score rise! Thanks
-
Maybe:
-
Power of competitors?
-
Do you use Google+? It will helps you to stay long on a position in Google.
-
Look at the trends of those keywords?
-
-
Yes I have seen a drop in organic traffic as most of my top ranking keywords have gone from 1st, 2nd and third position to 30-40 and 50.And yes I have looked in the Google Search Console and there is nothing spammy.
-
I have had fluctuations like this in the past. Have you seen a drop in organic traffic? Have you looked at your latest links in the Google Search Console to see if there is anything spammy?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Drop Following Negative Article in New York Times
I have two sites that were mentioned in a negative article in The New York Times a couple weeks ago. They saw a good increase in traffic, but on the sixth both of them saw sudden unexplained Google drops. Both seemed on the average position from search console doubling overnight. I run similar websites that have seen no such drops. The only thing these two have in common are being mentioned in the same negative article. Normally I would expect the mention from a major news outlet to make the sites more authoritative in Google's eyes. Is this a coincidence or a possible manual penalty? They still rank number one for their respected brand names, but everything else has suffered. Did Google make any recent algorithm changes or do you think someone at Google may have read the article and decided the sites needed to be demoted?
Algorithm Updates | | PostAlmostAnything0 -
Does an EAT score on my YMYL site impact my rankings?
I've read some conflicting information on YMYL and EAT. If the Google Quality Raters are out there reviewing YMYL pages and scoring them on EAT, does that site's score have an impact on that page's/site's ranking?
Algorithm Updates | | BFMichael0 -
Huge difference in browser and search console rankings: Any latest updates?
Hi, We know that it's common to see some ranking difference in browser and GSC for a keyword. But I can see there is a huge difference from last 3 months. We position at 15 to 20th position when we search in browser (different IPs without signing in to any Google account; where as the rank in GSC varies between 35 around. I wonder if anything changed in the way Google reports and does anybody face the same issue? Is there anything we can do about this? Thanks
Algorithm Updates | | vtmoz0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
18 years later, Page Rank 6 Drops to 0, All +1s disappear, Scrapers outrank us
18 years ago I put up our first website at http://oz.vc/6 Traffic grew and our forums reached hundreds of thousands of posts, our website had a page rank of 6 and our forums and other content areas ranked 5-6, the others usually 4-6. Panda 2.2 came along and whacked it. No measures recommended by SEO experts and the Matt Cutts videos even made a dent, including some pretty severe measures that were supposed to make a difference. Bing and Yahoo traffic both grew since Panda 2.2 and only Google kept dropping every few updates without recovery. Several few weeks ago Google provides the ultimate whack. It seems every page other than the home page has either a PR of 0 or not generating any PR at all. Every +1 disappeared off of the site. Now three pages have +1 back and the entire guide section (hundreds of articles) are still missing all +1s. I discovered two scrapers, one of which was copying all of our forum posts and ranking a PR 2 for it (while we have a zero. They were taken down but I still can't imagine how this result could happen. I am going to have an RSS feed aggregator taken down that is ranking a 2 and knows we can't prevent them from taking our Wordress feeds and storing them (we use them for areas on the site.) How can Google provide us with a zero page rank and give obvious scrapers page rank? What should have been years worth of awesome rich added content and new features was wasted chasing Google ghosts. I've had two SEO people look at the site and none could point to any major issue that would explain what we've seen, especially the latest page rank death penalty. We haven't sold paid links. We have received no warnings from Google (nor should we have.) The large "thin" area you may see in a directory were removed entirely from Google (and made no difference and a drop in Google doing the "right" thing!) Most think we have been stuck for a very long time in the rare Google glitch. Would be interested in your insights.
Algorithm Updates | | seoagnostic0 -
15% Drop in Traffic. Anyone have theories about the most recent update?
Analyzing our traffic, looks like we were hit site wide, with some article pages that don't have great engagement seeing more damage than others. We've been talking to other sites, and sites that have never seen any penalties and do everything right have also seen about 15-20% drop in traffic. The sites we know that weren't affected are brands (sites you would recognize by name). The only conclusion I can draw from everything (looking at mozcast metrics 'big 10' is that branded websites saw a boost. Does anyone else have any theories about what this most recent update was about?
Algorithm Updates | | nicole.healthline0 -
How to prevent my search results being affected by the previous searches I have made ?
How to ensure that the search I have made is not based on my past search history and the results in my cache ? I don't want to sign out of Google every time and then clear my cache. Does Incognito Mode in Google Chrome work or is there any other way of making my search results unbiased ?
Algorithm Updates | | EricMoore0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0