Frustrated by Google Search Result
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We have a page on our website for our review of the "Voltage" shisha flavor by "Social Smoke" (Social Smoke is the brand). Voltage is one of their hookah tobacco flavors. https://www.hookah.org/social-smoke-voltage-flavored-hookh-tobacco/. When I search for "Social Smoke Voltage Review", our page is at the bottom of the first page result.
We have a video, decent content on the page, and a review function. We've implemented correct Schema code too: https://goo.gl/iwCP7E. When I use the page grade tool on Moz. Our page ranks B for that keyword but the results number 1 and 2 and 3 on Google all rank C or D. Our video and review schemas don't show up on Google search result either.
We have a good community online. Our social media pages are popular. We share the blog posts on the social media accounts fairly regularly too. We have an old and established website. From what I understand we are following all of Google's standards and rules too. What does a website owner gotta do?
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Yes, building enough backlinks with the correct anchor text will get the page ranked high but there are 100s of similar pages to that on our website. I can't have backlinks to every one of those pages.
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Time could fix this but our website has been better than all those sites in terms of content for many years. Yes, I've looked at what those sites have too, a number of key links mostly paid.
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Can't go wrong with building links to the page.. try and find a way to get some exact anchor links back to that page (either externally or internally). That should help bump your rankings.
I'd recommend doing some backlink analysis on your site as well as your competitors and try to find some marketing opportunities.
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Sometimes, the answer is just time. If these pages went up recently, it can take time--up to a few months to start ranking where you want to be ranking.
Also, it may be a good idea to look at the websites that are taking those top three spots. What do they have that you don't? Are they directory sites? Are they targeting different or more specific keywords? If not, I'd give it a couple months--or have an SEO company take a look at your site and see if they can determine the problem.
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