Will Reducing Number of Low Page Authority Page Increase Domain Authority?
-
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then.
The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve?
Would taking the following steps help?:
1. Remove or consolidate poorly ranking unnecessary URLs?
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages?A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS.
https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0
Thanks,
Alan -
The Page Authority of 1 basically means that the pages don't have any links from any external source and that the only links that are pointing towards them are probably from your own internal pages that also don't have a ton of links from external sources.
I wouldn't worry in itself too much about a decrease in Domain Authority. A change from 35 to 20 is nothing in the end if you take into account that the web is growing and that Moz indexes since 2012 have grown as well. So relatively speaking it's logical that your ranking would always decrease with that as well. I would focus on building great links first and getting a bigger audience before I'd start worrying around internal link structures.
-
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
In my opinion, these metrics are not intended for this type of use.
I would stop looking at these metrics and get to looking at how you can improve the total quality of your website. Google doesn't give a darn about your page authority or domain authority.
Would taking the following steps help?:
1. Remove or consolidate poorly ranking unnecessary URLs?
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages?Everyone who owns a website should do these things. So, Yes! Do them!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to identify number of internal links to page?
Hi Guys, Besides OSE & screaming frog - are there any tools which can check internal links to a page? I know ahrefs, majestic cannot. Cheers.
Intermediate & Advanced SEO | | wozniak650 -
I have rebuilt a website on a new domain and followed SEO protocol to maintain authority, but the results and rankings are declining.
We took over an account for a company called knightdoorservices.com who specialize in doors and windows in Edmonton, Alberta. We built them a new website on a new domain: knightdoorsandwindows.com. We did 301 redirects on all of the old URLs so that they now point to the new URLs so most of the authority should transfer over. Additionally, each page has a properly optimized title, h1 tag, a series of pertinent alt tags, and many instances of the focus keyword for that particular page. Additionally, the website loads quickly and has many high authority inbound links pointing to the domain. We have done this for many other companies and have seen their rankings maintain their position or increase. Is there something that I am missing for this company in particular? Thanks so much!
Intermediate & Advanced SEO | | Web3Marketing870 -
My Domain authority dropped 9 points... Does anyone have any suggestions to fix this significant drop.
My domain authority dropped by 9 points and I haven't done anything differently since the last scan. What is going on?
Intermediate & Advanced SEO | | infotrust20 -
Will multiple domains for the same local business hurt its rankings?
If I have a mold removal client who has domain1.com, which is several years old, and he creates a new domain2.com with the same info (reworded), but changes over the citations to domain2 will it 1. lower domain1.com's rankings? 2. make ranking either site harder since there are now 2 sites for the same thing? 3. reduce the ability for either site to gain a higher domain authority since links can now go to either
Intermediate & Advanced SEO | | Atomicx0 -
How to migrate from an asp.net to wordpress without loosing domain authority?
I would like to migrate my current website, which is asp.net, to WordPress. However the current asp.net is sitting on hosting which is windows based and WordPress isn't very compatible. Do I need to migrate hosting to a Linux based hosting provider? But if I do can I still migrate the asp.net files from my current website so I can 301 redirect? Any help on this would be great. Regards, Tom
Intermediate & Advanced SEO | | CoGri0 -
Page and Domain Authority
How much Page and Domain Authority we need to look for to secure a backlink.
Intermediate & Advanced SEO | | ross254sidney0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Sub-domain or new domain for new location
I have a small law firm in Dallas, TX. I will be moving to Austin, TX in the next 2 years. My website is doing great here in Dallas, but I have focused on keyword phrases that include the word "Dallas." I would like to leave my current website as is and maintain a Dallas office to keep the business flowing from this website. I am trying to determine the best way to get Austin business from a 2nd website. I know I will need new content that includes the use of the word "Austin". My question is: Should I put the new content on (1) a subdomain (i.e. austin.copplaw.com) or (2) a new domain (i.e. copplawfirm.com). I really want to be a player for the google local search results in both cities. I can use a different name for my law firm in Austin, if necessary. Any advice would be greatly appreciated! Regards, Zac
Intermediate & Advanced SEO | | seozac0