How do I mprove site visibility and keyword ranking for new product site
-
Hi, Sorry if this is a ridiculous post as I am really new to SEO, but I haven't had this problem with other sites!
We had a website www.r-dna.co.uk that was never promoted or used very much as it was early days in the product lifecycle. The product (is called R-DNA or Remote Data Network Analysis) is now live so we re-branded and re-launched the site - it has now been live since the beginning of September but we still only have 0.35% visibility and very little ranking in our keywords. We are also using Google Adwords to try and generate business and have registered with numerous online business directories.
I have been blogging to update content, tweeting and updating our facebook page, but we still aren't getting the traffic or visibility increases that we have experienced with our other sites. The MOZ site crawl shows 5 medium priority issues (duplicate title page & missing meta description tag), but no major issues.
I know its probably fairly early days for a "new" site, but wondered if anyone could advise if there is anything wrong which would explain our lack of visibility.
-
Hi Sharon!
First, I wanted to say that I love the website—the graphics are awesome. I would start by ensuring that any issues on the site are addressed, even if they aren't high priority issues. You want to make sure everything is as tight as possible to ensure you are giving your website the best chance possible to rank.
Since your website is new, the domain age is going to be very young which will definitely impact your domain authority. In order to combat this, spend time building backlinks to your website (like Bernadette mentioned). Links to your site from other web sites are treated like votes or referrals. But it's not all about the quantity of backlinks, but the quality. Don't stress that you don't have many yet—but focus on building quality backlinks to your site.
Here are some of the more common link acquisition strategies:
- Placing your links on websites that the SEO company owns
- Asking other websites to link to you on your behalf
- Listing your website in free online directories – many include a free link with signup
- Adding comments to blogs and including a link in the comment
- Participating in social media groups (like LinkedIn) and including links in posts or within comments
These are just some of the ways that SEO companies acquire links—in reality, the list goes on and on. The important point is that inbound links and backlinks refer to the same thing—they are links from someone else’s website back to yours. (Note: The relatively uncommon strategy for acquiring links, but the ONLY strategy wholeheartedly recommended by Blue Corona, is to create remarkable onsite content and promote it to relevant and authoritative sites—although, often times they find it on their own!)
Continue creating value content, whether it be blogs, press releases, infographics, videos, etc. that people will want to link to! Hope this helps get you started.
-
Thank you so much for taking the time to have a look at the site and give a response.
I don't suppose you have any tips for building backlinks - it's one of the areas we are really struggling with?
-
Sharon, the site site looks great--I haven't taken the time to go through it like I normally would during an SEO audit of the site, but since you mentioned there were only a few issues that Moz had indicated, then it sounds okay. I would take care of the issues that they point out, though.
I took some time to look at your site's backlinks, though, and noticed that while you have a few, it just isn't nearly enough to make a difference. A site in your industry would have a lot more links--and looking you'll need to look at your competitors to see that they have a lot more.
I would spend some time working on your site's links, as I believe that's going to be the issue you're having, especially given the topic of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Ranking not collecting keywords
Hi, we recently migrated our blog to be on the same domain as our main website. It's been about a month. I have continued adding more keywords we'd like to track to our Ranking list on Moz. But it's been a week and the keywords are still not collecting. Is this something we need to fix on our end, or is there something going on with Moz? keyword ranking issues.png
Moz Pro | | CoveoSEO0 -
Is there a tool that can rank multiple results for a single keyword?
Hi all, I have searched the web for a tool that can tell me if more than 1 landing page is ranking for a single keyword. I have noticed sometimes that a single keyword query can trigger up to 3 landing pages within the 1st SERP. I found an old bookmarklet from Lunametrics that might do the trick using Search Console data, but the link is no longer working. Any other pointers, or can Moz do this as well? Thanks!
Moz Pro | | rodelmo40 -
Crawl results on keyword rankings differ from actual search rankings
For the second week in a row, the weekly keyword rankings in my MOZ account show "not in top 50" for most keywords. However, when I check some of my rankings I still broadly have the rankings that I used to have. It seems that the MOZ crawl is experiencing some difficulties. Does anyone have suggestions how to find out what's going on? If I can't rely on the crawl outcomes, then the tool is not very useful anymore!
Moz Pro | | matteis0 -
How can I create a keyword ranking report with a custom date range?
I need to see change since campaign inception, and would like the flexibility of other date ranges. (in a list form, not per keyword) Does Moz have a way to do this yet? This is the one feature I really need that Moz hasn't historically had. Can the API be modified for this? Would appreciate some feedback guys!
Moz Pro | | dspete0 -
Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
From July 30th to the 31st many of my keyword rankings in Google plumited 30 spots or more. Has anyone else notice this on their site? Does anyone have any idea for the presumed penalty? I can PM my site information if needed for further assistance. As always thank you for the assistance, and any help in this matter is greatly appreciated!
Moz Pro | | BethA1 -
Greek keyword
Hello, I have a problem with tools seomoz not understand Greek Keyword. There is any solution;
Moz Pro | | npaipal0 -
Top ranking with no SEO
I ran an SEOMoz keyword difficulty report for the term "interim CFO services" and found that all of the websites that ranked really well for that term have good page authority and domain authority scores and plenty of incoming links.....except 1. result #5 has a page and domain authority of 1 and no incoming links, however it's ranked #5 in google SERP for this highly competitive term. see screenshots: http://screencast.com/t/NJiOn8N4l http://screencast.com/t/x6tU1RhX4j Is this ranking based solely on the domain name being 100% relevant? Did they just get lucky and hit the google rankings jackpot? If this is the case, by the same logic I am trying achieve high rankings for the keyword "outsourced accounting firm" and purchased the domain name outsourcedaccountingfirm.com and am not even ranked in the top 50 with google for that keyword. (it's very new though) any feedback on either questions above would be greatly appreciated. Thanks!
Moz Pro | | texmeix0 -
Keywords in front of the title element and on page keyword optimization
After running one of my landing pages through the SEOmoz on-page keyword optimization tool, I see that my keywords are 13 characters from the front of the title. My page is already receiving an A letter grade. The 13 characters in front of my keyword phrase are not vital, but they related to the keyword phrase. Is it that important that I drop the related word, in order to get my keyword phrase to start at the front?
Moz Pro | | Ticket_King0