How do I mprove site visibility and keyword ranking for new product site
-
Hi, Sorry if this is a ridiculous post as I am really new to SEO, but I haven't had this problem with other sites!
We had a website www.r-dna.co.uk that was never promoted or used very much as it was early days in the product lifecycle. The product (is called R-DNA or Remote Data Network Analysis) is now live so we re-branded and re-launched the site - it has now been live since the beginning of September but we still only have 0.35% visibility and very little ranking in our keywords. We are also using Google Adwords to try and generate business and have registered with numerous online business directories.
I have been blogging to update content, tweeting and updating our facebook page, but we still aren't getting the traffic or visibility increases that we have experienced with our other sites. The MOZ site crawl shows 5 medium priority issues (duplicate title page & missing meta description tag), but no major issues.
I know its probably fairly early days for a "new" site, but wondered if anyone could advise if there is anything wrong which would explain our lack of visibility.
-
Hi Sharon!
First, I wanted to say that I love the website—the graphics are awesome. I would start by ensuring that any issues on the site are addressed, even if they aren't high priority issues. You want to make sure everything is as tight as possible to ensure you are giving your website the best chance possible to rank.
Since your website is new, the domain age is going to be very young which will definitely impact your domain authority. In order to combat this, spend time building backlinks to your website (like Bernadette mentioned). Links to your site from other web sites are treated like votes or referrals. But it's not all about the quantity of backlinks, but the quality. Don't stress that you don't have many yet—but focus on building quality backlinks to your site.
Here are some of the more common link acquisition strategies:
- Placing your links on websites that the SEO company owns
- Asking other websites to link to you on your behalf
- Listing your website in free online directories – many include a free link with signup
- Adding comments to blogs and including a link in the comment
- Participating in social media groups (like LinkedIn) and including links in posts or within comments
These are just some of the ways that SEO companies acquire links—in reality, the list goes on and on. The important point is that inbound links and backlinks refer to the same thing—they are links from someone else’s website back to yours. (Note: The relatively uncommon strategy for acquiring links, but the ONLY strategy wholeheartedly recommended by Blue Corona, is to create remarkable onsite content and promote it to relevant and authoritative sites—although, often times they find it on their own!)
Continue creating value content, whether it be blogs, press releases, infographics, videos, etc. that people will want to link to! Hope this helps get you started.
-
Thank you so much for taking the time to have a look at the site and give a response.
I don't suppose you have any tips for building backlinks - it's one of the areas we are really struggling with?
-
Sharon, the site site looks great--I haven't taken the time to go through it like I normally would during an SEO audit of the site, but since you mentioned there were only a few issues that Moz had indicated, then it sounds okay. I would take care of the issues that they point out, though.
I took some time to look at your site's backlinks, though, and noticed that while you have a few, it just isn't nearly enough to make a difference. A site in your industry would have a lot more links--and looking you'll need to look at your competitors to see that they have a lot more.
I would spend some time working on your site's links, as I believe that's going to be the issue you're having, especially given the topic of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can check my site
can you please tell me what should I do with this site I trying a lot to solve its issues. the link is here https://alazharquranteaching.com/
Moz Pro | | saharali150 -
Get into Google : New Sites
I have a brand new website. It was created 10 days ago. How long would it take for it to show up in search results? I understand that since the site is new, there are no sites sending it backlinks. Also, i have optimized the page for my keyword "xyz" and it received an A grade. The site does not figure even in the top 50 results. Please help me out. It is a one page web application that needs to drive traffic to survive.
Moz Pro | | dl_s0 -
Why did my rankings drop so fast?
Hi Mozzers, One of my clients have suffered from a sudden ranking loss that started beginning of August. A little background: My client is a big cleaning company that has many franchises nationwide and had very good rankings for the past few months. Generally the busiest time of the year is summer and the 4th quarter is the slowest. Organic Traffic generally drops by 5 to 10% between Q3 and Q4 of each year. 2 things have caught my attention while investigating these ranking losses The latest recent Update from the moz index evaluated the website's DA of 48 when in the summer we had a DA of 56. Never seen such a drop before!! My first question is how accurate is the moz index? How can I make sure this data is accurate? I am very surprised because we have been working hard on getting good quality links for the past year and a half. If the DA is accurate then that could explain the ranking loss Google updating its search engine to the Hummingbird version. Do you guys think this has anything to do with the drop in rankings? The content on the website is not the best but is fairly decent. I am still not sure how the ranking drop could be related to Hummingbird? I have also checked webmaster tools to see if I got hit somehow by penguin and it seems fine. Thanks mozzers
Moz Pro | | Ideas-Money-Art0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Open Site Explorer Update
What is taking OSE so long to update? The update schedule said the next update was going to be on Dec 28th.
Moz Pro | | Robbie8299
If you open OSE it says "Last Index Update: November 28th, 2011" Today in January 1st. Any thoughts as to why the delay?0 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0 -
Using MOZ Keyword Rankings with Google Analytics in Excel to track paid keywords
Hi, I sorted my keywords in GA from highest incoming traffic to lowest, exported it and then imported these 280 or something keywords into SEO Moz. The problem is, it appears that SEO Moz Keyword Rankings tool pulls traffic data (in the traffic column) only for NON-PAID traffic ... So what I'm seeing is that keywords that brings A LOT of traffic to my site (because of AdWords) sometimes have 0 of traffic in SEO Moz, because I'm on page 3 of SERP and I literally got no non-paid traffic that week. The thing is: I want to improve my rankings for keywords that I'm already performing well, even if they are paid keywords, because they already bring me a lot of traffic to my website. The way this is working is not helping me out, because when I sort by the traffic column very important keywords end up in the last place for me. Questions: Whey does SEO Moz pull traffic data from non-paid keywords only ? Shouldn't be at least an option for this or I'm missing something here ? While they don't change it, any Excel Gurus could help me how to export SEO Moz ranking data, import it on Excel and MERGE a new "paid traffic" column that I export from Google Analytics ? How to assing each keyword line the paid traffic value I'm getting from GA ? Thanks ! Felipe
Moz Pro | | pqdbr0 -
New OSE
Since the rollout of the new OSE the many sites i run are indicating a huge loss of links overnight. is there an issue with OSE, either before or after the update or am I missing something ? Thanks
Moz Pro | | blocker04080