What to do with thin Job-Posts with little information?
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Hi everyone,
I'm currently doing some audit on an Seeking Job Ads site, and having some problems on what to do with ads that are imported from a "news paper" that have so little information to add.
A regular ad has enough information to difference itself from another with the following data:
Summary
Duties
QualificationsOn the other hand, an imported ad from a news paper since it has little room for content, it may look like this: "Company N" looking for an engineer with 2 years of experience call us at: 923xxxxxx
Since there is little information, i'm getting some trouble on moz crawling - duplicated content due to the lack of content which makes this kind of ads look way too similar.
So I'm wondering what can I do with this kind of ads.
Option 1: Adding No follow | No index
Option 2: Making a random mix of other related job adsAny help would be much appreaciated it.
Joao.
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Hi Joao,
One thing that you might try to do to differentiate the content from search engines' perspective is add schema markup designed for job postings.
Schema helps search engines understand what the content on a page is or is describing, and you can specify things like:
- Date posted (do you have this information if you are pulling from a newspaper?)
- Experience requirements
- Hiring organization
- Industry
- Job location
- Job title
- The date the offer expires
Adding this information will give search engines much more context about what the content is about, and may help your issue.
Hope this helps!
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Hey Joao,
How long are these particular job posts up for? If they are not on there long enough, I would recommend no-indexing them as they are not going to be up for long.
If not is there no way you can add more content to the pages by requesting more information from the advertiser?
KR
Kay
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