Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practice for www and non www
-
How is the best way to handle all the different variations of a website in terms of www | non www | http | https?
In Google Search Console, I have all 4 versions and I have selected a preference.
In Open Site Explorer I can see that the www and non www versions are treated differently with one group of links pointing to each version of the same page. This gives a different PA score.
eg.
- http://mydomain.com DA 25 PA 35
- http://www.mydomain.com DA 19 PA 21
Each version of the home page having it's only set of links and scores.
Should I try and "consolidate" all the scores into one page?
Should I set up redirects to my preferred version of the website?
Thanks in advance
-
thanks for your answer
that was helpful
-
Thanks for taking the time to put together such a wonderfully detailed answer.
-
Hi Samantha,
What you have is what are called "canonical issues." By allowing multiple versions of your domain open and crawlable to search engines you "split" your ranking authority and result in the issues you are seeing right now.
The best practice is to choose one version of your domain as the "true canonical" and then 301 redirect the others at the server level by means of mod_rewrite code. Doing so will consolidate your content, incoming links and PageRank and greatly increase the root domain authority of your site.
To search engines, if your site hasn't instituted 301 redirect commands at the server level, all of these versions of your site home page would be treated as "separate pages" and each would accumulate authority individually:
http://yoursite.com/
http://www.yoursite.com/
http://yoursite.com/index.php
http://www.yoursite.com/index.php
https://yoursite.com
https://www.yoursite.comYou get the idea.
Most websites are run on one of three different types of servers...
- Unix-based servers running Apache.
- Unix-based servers running Nginx.
- Microsoft Windows-based servers running IIS or similar.
If you're unsure of what kind of server runs your site, ask your hosting company. Most sites are run on Unix-based servers with Apache. In that case, the server's behavior is configured using something called the .htaccess file.
If your site's root domain already contains a
.htaccess
file, you can simply scroll to the end of whatever code is already there and append your 301 redirect code at the bottom of the file, starting on a new line. While this may sound complicated, it's actually very, very simple to do. If you can upload files to and from your Web server, then chances are you'll have no trouble managing (i.e. altering or creating and uploading) your.htaccess
file(s).But yes, bottom line, you ALWAYS want to consolidate URLs and present one uniform "preferred" URL format to search engines and users. In your case, that would appear to the be the non-www domain which has the higher Domain Authority.
You can learn all about redirection best practices at the Moz resource here: https://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topic Cluster: URL Best Practices
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
Technical SEO | | dkellyagile
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!0 -
Best practice for URL - Language/country
Hi, We are planning on having our website localized into more languages. We already have an English and German version. The German version is currently a sub-domain: www.example.com --> English version de.example.com --> German version Is this recommended? Or is it always better to have URLs with language prefixes such a: www.example.com/de www.example.com/es Which is a better practice in terms of SEO?
Technical SEO | | Kilgray1 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
Best way to noindex long dynamic urls?
I just got a Mozcrawl back and see lots of errors for overly dynamic urls. The site is a villa rental site that gives users the ability to search by bedroom, amenities, price, etc, so I'm wondering what the best way to keep these types of dynamically generated pages with urls like /property-search-page/?location=any&status=any&type=any&bedrooms=9&bathrooms=any&min-price=any&max-price=any from indexing. Any assistance will be greatly appreciated : )
Technical SEO | | wcbuckner0 -
Blogs are best when hosted on domain, subdomain, or...?
I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain. What do you believe is the best home for your blog and why?
Technical SEO | | vernonmack0 -
Best geotargeting strategy: Subdomains or subfolders or country specific domain
How have the relatively recent changes in how G perceives subdomains changed the best route to onsite geotargeting i.e. not building out new country specific sites on country specific and hosted domains and instead developing sub-domains or sub-folders and geo-targeting those via webmaster tools ? In other words, given the recent change in G perception, are sub-domains now a better option than a sub-folder or is there not much in it ? Also if client has a .co.uk and they want to geo-target say France, is the sub-domain/sub-folder route still an option or is the .co.uk still too UK specific, and these options would only work using a .com ? In other words can sites on country specific domains (.co.uk , .fr, .de etc etc) use sub-folders or domains to geo-target other countries or do they have no option other than to develop new country specific (domains/hosting/language) websites ? Any thoughts regarding current best practice in this regard much appreciated. I have seen last Febs WBF which covers geotargeting in depth but the way google perceives subdomains has changed since then Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
404 errors on non-existent URLs
Hey guys and gals, First Moz Q&A for me and really looking forward to being part of the community. I hope as my first question this isn't a stupid one but I was just struggling to find any resource that dealt with the issue and am just looking for some general advice. Basically a client has raised a problem with 404 error pages - or the lack thereof- on non-existent URLs on their site; let's say for example: 'greatbeachtowels.com/beach-towels/asdfas' Obviously content never existed on this page so its not like you're saying 'hey, sorry this isn't here anymore'; its more like- 'there was never anything here in the first place'. Currently in this fictitious example typing in 'greatbeachtowels.com/beach-towels/asdfas**'** returns the same content as the 'greatbeachtowels.com/beach-towels' page which I appreciate isn't ideal. What I was wondering is how far do you take this issue- I've seen examples here on the seomoz site where you can edit the URI in a similar manner and it returns the same content as the parent page but with the alternate address. Should 404's be added across all folders on a site in a similar way? How often would this scenario be and issue particularly for internal pages two or three clicks down? I suppose unless someone linked to a page with a misspelled URL... Also would it be worth placing 301 redirects on a small number of common mis-spellings or typos e.g. 'greatbeachtowels.com/beach-towles' to the correct URLs as opposed to just 404s? Many thanks in advance.
Technical SEO | | AJ2340 -
Double byte characters in the URL - best avoided?
We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan. We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries. For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form. Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries? The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.
Technical SEO | | Red_Mud_Rookie0