Outreach - what to give away in return
-
We are creating a PDF that is useful for people in our industry.
In the email outreach, what should we give in return for these people using or linking to our PDF.
Looking for a list of possible ideas.
-
I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.
If someone pitched this to me, I would take it!
-
Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:
-
A link back on a partner site
-
A link from facebook
-
A tweet of their URL
-
$100 of adwords where I set it up and run it for them.
where they could get any or all of them back if they like.
What do you think, Stephanie?
-
-
Here's some ideas...
free advertising (no follow link) such as banner ads, etc.
if you have more than one website, offer them a link from a different website
a free guest blog post for their website with a link back to your pdf
a link from your twitter or facebook pages
if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon
I'll post more ideas if I come up with them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Strategy - Content/Outreach/Links
Hi everyone I'm trying to prioritise my tasks for 2018 & wondered if anyone had any useful templates they use? In terms of SEO tasks, my priority was going to be content/outreach/links - Focusing on user guides/blogs onsite Then outreach articles/some PR that doesn't go against Google guidelines offsite. My struggle with the onsite content/blogs we produce is we have no real social media plan/manager so my content outreach always seems hampered by this. I've tried taking on some of the social stuff, but this ends up being too much for just me to do. I wondered if there were any other SEOs who face this issue and who have found some good solutions? I'm stuck in a bit of a rut and can't seem to effectively push forward with outreach/content writing. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Setting Up Hreflang and not getting return tag errors
I've set up a dummy domain (Not SEO'd I know) in order to get some input on if I'm doing this correctly. Here's my option on the set up and https://technicalseo.com/seo-tools/hreflang/ is saying it's all good. I'm self-referencing, there's a canonical, and there is return tags. https://topskiphire.com - US & International English Speaking Version https://topskiphire.com/au/ - English language in Australia The Australian version is on a subdirectory. We want it this way so we get full value of our domain and so we can expand into other countries eventually e.g. UK. Q1. Should I be self-referencing or should I have only a canonical for US site? Q2. Should I be using x-default if we're only in the English language? Q3. We previously failed when we had errors come back saying 'return tags not found' on a separate site even though the tags were on both sites. Was this because our previous site was only new and Google didn't rank it as often as our main domain.
Intermediate & Advanced SEO | | cian_murphy0 -
Do Query Strings strip away SEO value?
Hopefully a yes or no answer to this one... If I have a link pointing to my site as below, is the SEO value stripped away because of the query in the URL? https://mysite.co.uk/?WT.mc_id=Test The above mentioned page also has the canonical tag: on it.
Intermediate & Advanced SEO | | Marketing_Today0 -
Webmaster is giving errors of Duplicate Meta Descriptions and Duplicate Title Tags
Webmaster is giving errors of Duplicate Meta Descriptions and Duplicate Title Tags after I changes the permalinks structure in wordpress. It there a quick fix for this and how damaging is the above for seo. Thanks T
Intermediate & Advanced SEO | | Taiger0 -
What is Google supposed to return when you submit an image URL into Fetch as Google? Is a few lines of readable text followed by lots of unreadable text normal?
I am seeing something like this (Is this normal?): HTTP/1.1 200 OK
Intermediate & Advanced SEO | | Autoboof
Server: nginx
Content-Type: image/jpeg
X-Content-Type-Options: nosniff
Last-Modified: Fri, 13 Nov 2015 15:23:04 GMT
Cache-Control: max-age=1209600
Expires: Fri, 27 Nov 2015 15:23:55 GMT
X-Request-ID: v-8dd8519e-8a1a-11e5-a595-12313d18b975
X-AH-Environment: prod
Content-Length: 25505
Accept-Ranges: bytes
Date: Fri, 13 Nov 2015 15:24:11 GMT
X-Varnish: 863978362 863966195
Age: 16
Via: 1.1 varnish
Connection: keep-alive
X-Cache: HIT
X-Cache-Hits: 1 ����•JFIF••••��;CREATOR: gd-jpeg v1.0 (using IJG JPEG v80), quality = 75
��C•••••••••• •
••
••••••••• $.' ",#(7),01444'9=82<.342��C• ••••
•2!!22222222222222222222222222222222222222222222222222��•••••v••"••••••��••••••••••••••••
•���•••••••••••••}•••••••!1A••Qa•"q•2���•#B��•R��$3br�
••••%&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz���������������������������������������������������������������������������•••••••••••••••••••
•���••••••••••••••w••••••!1••AQ•aq•"2�••B���� #3R�•br�0 -
Content Marketing: Use of the words "guest post" in outreach email
Hello, I'm marketing a useful article in our niche, appealing to the humanitarian side of things and I always show I'm a reciprocator. Should my wording in my outreach email be: ...to write a guest post around this article: http://... Or should I just ask if they want help with content and go from there? In other words, should I always call it a guest post for maximum conversions? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
WhiteGloveInternational.com has taken a sharp fall in the rankings, what gives?
My site WhiteGloveInternational.com has taken a sharp fall in the rankings. I have specified the Canonical as www inside webmasters tools. I am using wordpress & a plugin called "Simple 301" in order to specify the canonical I used the rel meta tag and changed the site location to www inside wordpress general settings, however I have not updated with the "Simple 301" plugin. Should I? Should I 301 redirect all non www pages to their www counter part or should I wait for the SERPS to do their thing?
Intermediate & Advanced SEO | | entourage2120 -
When doing email blogger outreach what response rate do you expect?
How many emails do you send in the average outreach campaign? How many links would you expect from that? Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?) I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers. Any help is appreaciated! Thanks
Intermediate & Advanced SEO | | kevinmorley0