Changing URL to a subdomain?
-
Hi there,
I had a website www.footballshirtcollective.com that has been live since July. It contains both content and eCommerce.
I am now separating out the content so that;
1. The master domain is www.footballshirtcollective.com (content) pointing to a new site
2. Subdomain is store.footballshirtcollective.com (ecommerce) - pointing to the existing site.
What do you advise I can do to minimise the impact on my search?
Many thanks
Mike
-
If it's an off the shelf store software that you're using, they mostly let you choose the location that you want your store to sit in, so be sure to check that out.
Alex
-
Cool thanks
-
Hey Mike, that's all going to depend on which ecommerce shop you're using and if they are able to do a reverse proxy like that. Otherwise, subdomain is how you need to go.
-
Thanks John - that's really helpful.
Do you know how I go about setting the eCommerce site as www.footballshirtcollective.com/store?
Many thanks
Mike
-
Hi there -
This is a pretty common setup for ecommerce sites with both content and products. Of course, I'd always recommend doing something like www.footballshirtcollective.com/store/ with your product URLs there, which would likely allow you to exclude advertisers/advertising from those pages.
If you do want to use the subdomain and are already committed to that, then there are definitely ways to make it work very well for SEO.
A subdomain is basically a separate website. You need to do everything for it that you would do for the www subdomain (www is technically a subdomain, after all), including but not limited to:
- Verify in Search Console
- Have GA set up
- Crawlable site structure
- Sitemaps
- Well-formatted URLs (lowercase, hyphens, etc)
Since you are moving the URLs from www to store., you also need to implement direct and correct 1:1 301 redirects from the www. to the store. URLs. DO NOT do a blanket redirect of all the current ecomm www URLs to the base of store.footballshirtcollective.com.
Hope that helps!
Self-promotion - if you're looking for help with migrating your content between platforms, I have people on Credo who can help you - https://www.getcredo.com/bizverticals/ecommerce-platform-migrations/
-
Hi. Thanks for the answer.
I had to seperate them as I have advertisers interested in advertising on the content but they wouldn't on the ecommerce site.
How would I set up the subfolder? How long do you think it'll take to build organic search to the site again?
Thanks
Mike
-
Just on this using a sub folder may be a better option.
-
Hi Mike,
I personally wouldn't use a subdomain for this. I would just separate my site out as it is under one URL. I don't like using subdomains and probably would try to avoid it, I have yet to read a success story when using them.
If you design your site well then I don't see why you cant host both under one domain, what was your reason for using them in the first place?
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
After blog URL structure change, should you wait to optimize old posts?
Hi all, I'm changing the URL structure on my site's blog (getting rid of dates) soon, but I'm also working on updating/optimizing a bunch of old posts. Some of these old posts have a good amount of traffic, which I don't want to lose when I redirect the old URLs to the new URLs after restructure. I know that you are more likely to maintain your rank and traffic after a redirect if you keep the page content the exact same. So my question is -- should I leave the old posts alone (not making any changes) for a couple of weeks after the URL restructure/redirects for Google to index the new URLs and see that the content is the exact same so the pages don't lose any traffic, OR does it not really matter because I am optimizing these posts, meaning that the content will be better and hopefully get ranked higher? I haven't been able to find a consensus on this, so I'd really appreciate the advice! Many thanks, Rebecca
Intermediate & Advanced SEO | | rwhite10 -
Navigational Changes
Need some advice on when to use canonical vs. redirects for navigation changes to a website. However, if there are other options i am open to them as well. We are consolidating some navigational paths and moving others We are renaming product pages (therefore creating new product pages, CMS platform requirements) Keep in mind we have desktop domain and a mobile domain Questions Do we redirect old URL's to the new product page URL's? Do we redirect old mobile URL's to new mobile URL's or to the desktop equivalent? Do we redirect all old product page URL's containing navigation elements to the new product page URL? If we have a category page being added to two different sections how do we determine the right canonical URL? (the URL will be different because the customer paths will be different) Do we need to make sure and redirect all old URL's to a new URL? If so, what is the best way to find all of the URL's?
Intermediate & Advanced SEO | | seo320 -
URL mapping for site migration
Hi all! I'm currently working on a migration for a large e-commerce site. The old one has around 2.5k urls, the new one 7.5k. I now need to sort out the redirects from one to the other. This is proving pretty tricky, as the URL structure has changed site wide. There doesn't seem to be any consistent rules either so using regex doesn't really work. By and large, the copy appears to be the same though. Does anybody know of a tool I can crawl the sites with that will export the crawled url and related copy into a spreadsheet? That way I can crawl both sites and compare the copy to match them up. Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
URL Structure
URL i have to use targeted keyword on all sub page domain or not for example now i am using url like this format fundingtype.html litigation-funding.html legal-funding.html financingservices.html process.html and if i re-write all url with targated keyword like this format lawsuit-loans-fundingtype.html lawsuit-loans-litigation-funding.html lawsuit-loans-legal-funding.html lawsuit-loans-financingservices.html lawsuit-loans-process.html so which type URL are more effective for best SEO ??
Intermediate & Advanced SEO | | JulieWhite0 -
Repeat name and location in URL or no ?
in this url www.stjeromemitsubishi.ca, is it a good thing to repeat the name and location in the url but with ''-''sign between? ex: www.stjeromemitsubishi.ca/partsandservice/stjerome-mitsubishi-contact.aspx
Intermediate & Advanced SEO | | DavidPilon0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0