How to Analysis which category gives me more revenue from google analytic?
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Hello Experts,
For Ecommerce site we do have navigation path like Main Category - Subcategory - Products. That means Men as Main Category and then subcategory Cloths, shoes, bags then product in each subcategory.
After implementing enhance ecommerce https://developers.google.com/tag-manager/enhanced-ecommerce#product-clicks
I am getting this report - "Product Category (Enhanced E-commerce)" in Product Performance section.
Now my query is my all products are linked with sub category i.e. cloths, shoes, bags etc so in Product Category (Enhanced E-commerce) I can see Revenue, transaction related to Cloths, shoes, bags etc but how to judge performance of Main categories like Men, Women, Children etc?
Because google works with this method i think -
name': productObj.name, // Name or ID is required.
'id': productObj.id,
'price': productObj.price,
'brand': productObj.brand,
'category': productObj.cat,
'variant': productObj.variant,
'position': productObj.position -
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Hello Team,
Any help please?
Thanks!
-
Hello Moz Experts,
Can anyone help me?
Thanks!
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