How to optimize an ecommerce catalog that uses parameters only
-
Hello !
I am facing a problem concerning a client's website that has been developped using filters that create parameters - there are no categories. This means that, no matter what I choose as a filter, the page title, desc and my H1 stays the same.
In a beautiful, unicorn rainbow filled world - I could just tell them to restructure their site with new categories/sub categories AND with filters.
For SEO purposes and to find a temporary solution until we can change the architecture, what would be the best choice?
-
Should we create individual pages that serves the same content as the catalog, but with rewritten URL, Title, Description and canonical?
ie: http:/domain.com/catalog/?brand=moz canonical to http:/domain.com/catalog/brand/moz ?I noticed indeed.com does that (https://ca.indeed.com/SEO-Specialist-jobs vs https://ca.indeed.com/jobs?q=SEO+Specialist&l=)
-
Should we dynamise the content depending on which filters has been selected? Of course, some filters are real filters that wouldn't attract or add any value (such as order by)
Thanks for your input!
-
-
Hello Charles,
I'm not sure what you mean with the second option. Would you mind providing the domain so I can see for myself? Or consider clarifying, which may also attract more responses.
My hunch is #1 is the way to go here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate ecommerce sites, SEO implications & others?
We have an established eCom site built out with custom php, dedicated SERPs, traffic, etc.. The question has arisen on how to extend commerce on social and we have found a solution with Shopify. In order to take advantage of this, we'd need to build out a completely new site in Shopify and would have to have the site live in order to have storefronts on Pinterest and Twitter. Aside from the obvious problem with having two databases, merchant processing, etc, does anyone know whether there are SEO implications to having two live sites with duplicate products? Could we just disavow a Shopify store in Webmaster Tools? Any other thoughts or suggestions? TIA!
Intermediate & Advanced SEO | | PAC31350 -
Will the use of lightbox affect SEO?
I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?
Intermediate & Advanced SEO | | ParkerSoftware0 -
Using Pagination for eComm Reviews Pages
Hi All, An eComm site has product pages where only 10 customer reviews are found in the source code on the product page, no matter how many reviews the product actually has. ALL reviews (including the 10 displayed on the product page) are located on a subdomain, split into many pages dependong on how many reviews a certain product has (some have well over 100 unique reviews). Reviews page: http://reviews.americanmuscle.com/0065-en_us/charcoalamr-18x8-0512-pirelli-stan/american-muscle-wheels-amr-charcoal-wheel-pirelli-tire-kit-18x8-05-14-all-reviews/reviews.htm Corresponding product page: http://www.americanmuscle.com/charcoalamr-18x8-0512-pirelli-stan.html I'm fearing a Panda related problem here, especially since thousands of products have only 1 or two reviews, duplicated on the reviews.americanmuscle.com page and the corresponding product page. I also do not want to lose the unique content on the second and third reviews pages simply by noindexing/canonicaling them to the product page. My question is whether or not I can paginate the reviews.am pages in a way that the product page is "page 1" and the first reviews page is "page 2," second reviews.am page is "page 3" and so forth. Are there issues associated with domain-to-subdomain pagination? Can I utilize the pagination tab in this manner in the first place? There are currently more than 57,000 of these review.americanmuscle.com pages in the index that I would like to clean up so any/all suggestions are appreciated.
Intermediate & Advanced SEO | | andrewv0 -
Re-using Content From a Previous Website - Risky?
Over the years, I've gathered thousands of user reviews on a website I am shutting down although I would like to keep them for another website. I removed the reviews from the old website, set the reviews pages to "noindex" and removed the pages from Google's index using the Webmaster Tools. At this point the reviews are not showing up in Google's search results anymore. Would there be any concerns about posting these reviews on a new website? Can it get penalized for duplicate content?
Intermediate & Advanced SEO | | sbrault740 -
Parameters when deciding how to set up cross domain analytics?
Hi, I am planning on setting up cross domain analytics for my website. I have found lots of sources about the code to use, but haven't been able to find something about what parameters to consider. Would appreciate my fellow mozzers helping me to put together a list of all the variations of elements I may want to track to ensure I am setting it up correctly. Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
Local Offices Optimization
One of my client has offices in 11 different cities and we have a page on the website for each office. I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages. Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/ However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly... Is it because of inbound links metrics? How do you build links to each office page without spamming? Any advice? Thanks!!
Intermediate & Advanced SEO | | optimumweb0 -
Quickseoresults.com - Anyone used them?
Has anyone had any experience with or used quickseoresults.com? I'm just looking into them now. They seem to offer a 30 day free trial based on 'white hat' tactics that gives results. You can then pay to continue their services. They seem to base their services heavily around link building, so I'm dubious.
Intermediate & Advanced SEO | | PeterAlexLeigh0
