Nofollow for reciprocal links?
-
Hi,
We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links.
Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?
-
Hi,
"nofollow" doesn't mean that we don't trust them. We do apply nofollow to just not violate Google policy guideline.
Thanks
-
Hi Alick,
Thanks for the answer. I wonder how Google handles it in all the cases. There are many websites which have reciprocal links being associated professionally but not just for link building. And if we need to "nofollow" them; does it mean that we don't trust them? How come we don't trust our business partners?
-
Hi,
Yes Google doesn't permit to do cross linking - "Link to me and I'll link to you". If those links are no followed then that is fine and also make sure that anchor text should be your brand not any keyword..
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About link building in 2015?
I don't think we still can use the same link buildings tools of years ago. So, how relevant is this article (from 2009):
White Hat / Black Hat SEO | | nans
http://moz.com/blog/17-ways-search-engines-judge-the-value-of-a-link Or is there any update? Nancy1 -
Black linking exploitation
Hi all After watching our ranking for some primary keywords drop on Google from page 1 to 20 and then totally off the charts in relatively short period I've recently discovered through moz tools that our website along with other competitor sites are victims to black linking (may have the terminology wrong). Two primary words are anchor linked to our domain (www.solargain.com.au) being sex & b$tch through over 4000 compromised sites - mostly Wordpress - many which are high profile sites. Searching through the source code through half a dozen compromised sites I noticed that competitors are also linked using other derogatory terms, but the patterns indicate batch or clustered processing. The hacker has left some evidence as to whom they are representing as I can see some credible discussion forums which contain negative feedback on one particular supplier also among the links. Although this is pretty good evidence to why our ranking has dropped there are some interesting questions: A) is there any way to rectify the 4000 or so black links, mass removal or other. (Doesn't sound feasible)
White Hat / Black Hat SEO | | mannydog
B) some competitors who dominate organic ranking through better optimization don't seem to be affected or apparently affected as much as our site at least. Which questions how much we are affected as a direct result from this hack.
C) is there action or support for industrial espionage?
D) can you request from google to ignore the inbound links and would they not have a duty of care to do so? I'm fairly new to this ugly side of the Internet and would like to know how to approach recovery and moving forward. Thoughts ideas very welcome. Thanks in advance.0 -
It's not link buying, but...
Which of these strategies, if any, cross the line from relationship building to link buying? Assume all links are do-follow. You're a local business. You give the local Boys & Girls club a few hundreds buck a year. In return, you get a very nice link on their Sponsorship page for 12 months. You send a sample of your product to influential bloggers, for the purpose of a review and hopefully a link back to your website. One of your clients is a college bar. You invite 50 college kids over for a slow evening and stuff them full of chicken wings. Then, you ask them to please review and link to the bar on their college wiki. You give a client a free service, in exchange for that client linking to your business on its blog roll. You take a blogger out to lunch, and pick up the tab. Later that day, the blogger writes up an amusing little story for the blog, and links back to your desired website. In your email newsletter, you put out a request to your customer base, "Please link to my website, and I'll provide you a special 20% off coupon."
White Hat / Black Hat SEO | | ExploreConsulting1 -
Footer Link in International Parent Company Websites Causing Penalty?
Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers. One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic. And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword. The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
White Hat / Black Hat SEO | | LeverSEO
Jen Davis0 -
Fix Bad Links in Google
I have a client who had some grey hat SEO done in the past. Some of their back links aren't from the best neighborhoods. Google didn't seem to mind until 9/28, when they literally disappeared for all searches except for their domain name. Google still has their site indexed, but it's just not showing up. There are no messages in Webmaster Tools. I know Bing has the tool where you can disavow bad links and ask them to discount them. Google doesn't have such a tool, but what is the strategy when you don't have control over the link sources, such as in blog comments? Could this update have been a delayed Penguin ranking change from the latest Penguin Update on the 18th? http://www.seomoz.org/google-algorithm-change Any advice would be greatly appreciated. Thanks, Tom
White Hat / Black Hat SEO | | TomBristol0 -
Big Brands Still Paying For Links!
We have been spending a lot of time creating unique and relevant content that is helpful to users in order to garner natural links. However, I still see large companies getting paid links to their site. They still rank despite the paid links - many higher that before thanks to the increased brand/domain authority bias by Google. I have seen a number of blogs with posts that have dofollow links to sites like Amazon and Dirtdevil. Are small businesses just getting buried or am I being too cynical?
White Hat / Black Hat SEO | | inhouseseo0 -
Deny visitors by referrer in .htaccess to clean up spammy links?
I want to lead off by saying that I do not recommend trying this. My gut tells me that this is a bad idea, but I want to start a conversation about why. Since penguin a few weeks ago, one of the most common topics of conversation in almost every SEO/Webmaster forum is "how to remove spammy links". As Ryan Kent pointed out, it is almost impossible to remove all of these links, as these webmasters and previous link builders rarely respond. This is particularly concerning given that he also points out that Google is very adamant that ALL of these links are removed. After a handful of sleepless nights and some research, I found out that you can block traffic from specific referring sites using your.htaccess file. My thinking is that by blocking traffic from the domains with the spammy links, you could prevent Google from crawling from those sites to yours, thus indicating that you do not want to take credit for the link. I think there are two parts to the conversation... Would this work? Google would still see the link on the offending domain, but by blocking that domain are you preventing any strength or penalty associated with that domain from impacting your site? If for whatever reason this would nto work, would a tweak in the algorithm by Google to allow this practice be beneficial to both Google and the SEO community? This would certainly save those of us tasked with cleaning up previous work by shoddy link builders a lot of time and allow us to focus on what Google wants in creating high quality sites. Thoughts?
White Hat / Black Hat SEO | | highlyrelevant0 -
How to get rid of black hat links?
I have recently discovered that one of my clients has either been sabotaged or has done this himself. In the case that he didn't do anything, how do you go about getting rid of bad links? There is now over a 1000 bad links linked to his site, do I report them as spam or what is the best way to fix this?
White Hat / Black Hat SEO | | StrategicEdgePartners0