Ecommerce New & Refurbished with multiple versions of refurbished
-
I am working with a website that sells new and multiple grades of refurbished power tools
- New
- Refurbished Grade A (top quality refurbished)
- Refurbished Grade C (had a few more scuffs but in perfect working order)
- Refurbished Grade D (no warranty / as is conditions, typically for parts)
How would you create the Products and URL structure?
Since they are all technically different products they have their own sku in magento.
Would you combine them into one URL with different product options? or would you give each product version its own url (New, Grade A, Grade C, Grade D)
Thanks! -- Steven
-
Thanks so much for your time, information & reply.
I had not thought about schema having a OfferItemCondition option. I think that could help differentiate the pages.
These are all fairly popular tools, stuff you can buy at home depot with prices between $50 & $350.
Here is the site if I can post a link https://bigskytool.com/hitachi-reconditioned-tools.html
As much as separate URLs will be more to manage I think it may be best.
- New vs Refurbished are two definitely different products.
- When we run a sale on a particular Grade, I need a way to link directly to that grade
- When we run adwords and google merchant center, we need a way to filter our just refurbished or just new.
Here is what I am thinking as of now
New - Unique URL with self referencing canonical URL.
Schema of OfferItemCondition of NewGrade A - Unique URL with self referencing canonical URL
Schema of OfferItemCondition of RefurbishedGrace C - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedGrace D - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedThis would make the distinction between New and Refurbished Products
Then in Refurbished products there will be duplicate content but hopefully the canonical URLS should help.
Ideally Google would rank the New Page for when someone searches for the product and Google would rank the "Grade A" product page when they search for the Refurbished version.
I will essentially have 4 pages with very similar content, hopefully the canonical URLs and Item OfferCondition will help the search engines know, which (two) versions of the page I think is important.
I will also have prominent links that show the different grades with the different prices in the product description to help with human usability.
Any flaws with this logic? or better approaches?
Amazon sort of gets into this with books, there is one book but it can come in multiple formats Paperback, Hardcover, Kindle, Audible, AudioCD
Thanks! -- Steven
-
Hi Steve,
This is a great question. I think it depends entirely on how much search volume there is surrounding the other variants for "refurbished" parts. If there's a reasonable amount, I'd recommend giving them their own URLs. I know this is harder because if they are substantively similar, producing unique content could be more difficult. I believe you can use schema.org markup to indicate "condition" [http://schema.org/OfferItemCondition] - This would help search engines understand that these items are unique from each other in important ways.
As long as it was clear to both humans and search engines that these power tools are uniquely different from each other in some way, I'd opt for the separate URLs and optimize them for long-tail terms.
If the only difference were color, say a power tool came in red or black, then maybe I would consider making these attributes that didn't necessarily influence the URL. Again there would be the caveat of search volume. If there was significant search volume for different colors, than having separate URLs and schema markup for each would be the way to go.
This is a similar type of question eCommerce site merchandisers (and SEOs!) ask themselves when strategizing how to handle faceted navigation. What combinations of facets warrant their own URLs and which ones do not? I would let search demand guide your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
URL structure for new product launch
Hello, I work for a company (let's call it companyX) that is about to launch a new product, lets call it ProductY. www.CompanyX.com is an old domain with a good domain authority. The market in which ProductY is being launched is extremely competitive. The marketing department want's to launch ProductY on a new website at www.ProductY.com.
Intermediate & Advanced SEO | | Lvet
My opinion is that we should instead create a subfolder with product information at www.CompanyX.com/ProductY. By doing this we could leverage on the existing domain authority of CompanyX.com Additionally for campaigns, and in order to have a more memorable URL we could use ProductY.com with a 301 redirect to www.CompanyX.com/ProductY What do you think is the best strategy from an SEO point of view? Cheers
Luca0 -
How To Optimize A Page For Multiple Keywords
Hi Guys, In this video by Brian Dean he talks about how to go about optimising for multiple keywords. He basically said the main factors for optimising a page for multiple keywords are the following: Identify other keywords with same search intent as your primary keyword. Add them to title tag strategically, don't stuff them in there. Add as many of those keywords as h2 tags into the content, again when it makes sense. Are there any other more advanced ways you can use to optimize a page for multiple keywords with same search intent that could be good? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | spyaccounts110 -
New g(TLD) advice needed
Hey all, I'm a bit confused by conflicting advice, need some direct input. We're quite experienced in SEO but that doesn't mean we can't get better 🙂 I manage a very old, well established, very generic TLD portal that ranks very highly in MANY keywords. (If you know our domain, I'd appreciate not naming it here) (145 1-3 ranks, 342 1-20 ranks) but there are also many topics we want to improve upon. Lets say, for example, I own gold.com, but I've failed to rank for 'gold events' and I acquired gold.events. What is the thought as to using some of the g(TLD)s versus the original .com? In the example events.gold.com or gold.events or gold.com/events/? I really can't find a consensus on which would bemost effective for SEO purposes. In a more general aspect of the same question, we own MANY "gold.newg(TLD)" domains and are conflicted as to best use of all of them. All advice greatly appreciated. Nat
Intermediate & Advanced SEO | | WorldWideWebLabs0 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
Org & edu citations or links
One of my clients is a physician and I have achieved excellent SERP positioning for multiple targeted terms, but need to build a bit more domain authority in hopes of climbing one or two more positions and bumping a strong local competitor. I am segueing into the the off-page SEO work and was wondering if anyone would be willing to share their favorite search queries or tips for seeking-out potential citation or back link sources on .org or .edu sites which are relevant to my client's area of expertise? Thanks!
Intermediate & Advanced SEO | | SCW0 -
Subdomain or New Domain or Directory path?
Hi Mozzers, I have a dilemma here. I have one of my clients that has its American website and would like to promote its business in canada(2 locations only vs more than 40 in the u.s). What would be the best SEO decision here for the 2 Canadian locations: should i go for a new root domain? if yes why (www.example.ca) a new subdomain? if yes why (ca.example.com) or just following a directory path solution under the american site? (www.example.com/canadiancity) Thanks Ty
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
One Business-Multiple Services
Hello Everyone, I was looking for some strategies for doing SEO on a site that offers multiple services. Here is the example: There is one company with ONE physical address. They perform the following services: Pest Control Mold Remediation Home Inspections Waterproofing They also handle these services in several surronding cities. They want to maintain one website for branding purposes. Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services. Thank you!
Intermediate & Advanced SEO | | wparlaman0