Help! Rankings dropping after optimising
-
I have been using MOZ a lot, in the past I have always been able to optimise a website enough to rank well in my local areas, but lately every time I optimise a website based on MOZ recommendations the rankings are just dropping and dropping... I haven't focused any efforts on backlinks, but a few sites have gone from the first page of SERP to 2nd and continue to drop... I have 2 example sites:
https://www.documentmanagementsoftware.com.au/ - optimised for "Document Management Software" - was initially ranked no.7 in google AU, now it is no.16 after my efforts.
http://www.tmphysio.com.au/ - optimised for "canberra physiotherapy" - was no.6 now it is dropping to no.9 after 'optimisation'
Any help or insights would be extremely helpful as I feel hopeless!
-
Thank you very much for your response. After more research today and looking around the Q&A's on MOZ I thought that must be the best strategy. You response has confirmed that! Thank you again.
I'm just really surprised that documentmanagementsoftware was ranking no.6 in February 2017... was there google updates that caused that to drop?
-
Hi Luke,
The onsite SEO for both sites actually looks pretty good - looks like Moz has helped you optimize the pages well!
Where both sites are not doing so well appears to be with the links pointing to them.
On the Document Management Software site, there really aren't any good links pointing to the site. It looks like there are a few really old businesses linking to it, but that's about it. Not enough "quality" links for it to be competing with the top sites for "document management software".
On the physio site, it looks like there are a lot of old "SEO links" pointing to the site which would be doing more harm than good (hopefully these are disavowed), eg:
http://sportsinjurycentre.net/sports-physiotherapy-kippax-expert-sports-injury-management/
http://diagnosisneckpain.com/neck-ache-sufferers-talk-to-a-deakin-physio-for-fast-relief/In summary, onsite SEO is looking good but I think you should focus your efforts on improving the offsite SEO for both sites.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my site not ranking
Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
Intermediate & Advanced SEO | | poojathakar
but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance0 -
Huge drop in rankings for specialist life insurance site
I work with a site who specialise in life insurance for people with pre-existing medical conditions - http://goo.gl/Drwre6. The site has ranked really well historically, but was hit hard on 16th June when we saw an almost 100% drop in rankings overnight. We picked up on quite a few issues straight away and rectified these. A list of steps we've taken so far are below: removed CSS & JS files from robots.txt changed hosting provider back, as it had recently been moved somewhere new updated copy on main landing pages to remove small amounts that were duplicated requested removal of some suspicious looking backlinks and submitted a disavow found and removed a test site that was live and indexable found an external site that had scraped copy from our site - requested removal (this site is no longer live) cleaned up any 404 and ensured all redirects are working correctly updated the diabetes page to include more valuable info - including linking out to authority sites After taking all these steps, we have still seen no improvement. It could be that Google just hasn't yet re-crawled the site to take the changes into account...? We're aware of one other site in our industry that has noticed a drop in rankings in the last couple of months, but a number of our competitors are still ranking well for our target terms. We wonder if the site was caught up in the Payday Loans update, as the timings almost line up. Other sites with spammy medical content seem to have been hit, so we wonder if the "medical" type content on our site could have been penalised? Incredibly frustrating if so, as it's a valid, genuine service being offered! Really at a bit of a loss as to what to do next, so any help would be hugely appreciated! Katie
Intermediate & Advanced SEO | | Digirank0 -
Why is my ranking not improving???
Our site is about 4 months old now, although the domain is older. We are adding fresh new content, building good facebook/twitter/Goolge+ and undertaking good PR - but our ranking does not seem to be improving at all. Have I missed something obvious???? Thanks.
Intermediate & Advanced SEO | | jj34340 -
Please help on this penalized site!
OK, this is slowly frying my brain and would like some clarification from someone in the know, we have posted multiple reconsideration requests the regular "site violates googles quality guidelines" .."look for unnatural links etc" email back in March 2012, I came aboard the business in August 2012 to overcome bad SEO companies work. So far i have filled several disavow requests by domain and cleared over 90% of our backlink profile which where all directory, multiple forum spam links etc from WMT, OSE and Ahrefs and compiled this to the disavow tool, as well as sending a google docs shared file in our reconsideration request of all the links we have been able to remove and the disavow tool, since most where built in 2009/2010 a lot where impossible to remove. We managed to shift about 12 - 15% of our backlink profile by working very very hard too remove them. The only links that where left where quality links and forum posts created by genuine users and relevant non spam links As well as this we now have a high quality link profile which has also counteracted a lot of the bad "seo" work done by these previous companies, i have explained this fully in our reconsideration request as well as a massive apology on behalf of the work those companies did, and we are STILL getting generic "site violates" messages, so far we have spent in excess of 150 hours to get this penalty removed and so far Google hasn't even batted an eyelid. We have worked SO hard to combat this issue it almost feels almost very personal, if Google read the reconsideration request they would see how much work we have done too remove this issue. If anyone can give any updates or help on anything we have missed i would appreciate it, i feel like we have covered every base!! Chris www.palicomp.co.uk
Intermediate & Advanced SEO | | palicomp0 -
Rankings traffic percentages
Hi All, It seems that some keywords that are receiving a fairly high amount of monthly traffic such as 6000 hits are passing very little traffic to my website. for a few keywords recieving this amount of traffic my site ranks on page one. is there a breakdown of what percentage of traffic you should roughly get to your website depending on the rank for a certain keyword. example; position 1 send approximately % traffic to your site position 2 send approximately % traffic to your site etc thank you
Intermediate & Advanced SEO | | wazza_19850 -
Is there something wrong with my rank?
So I have blog with 5 posts. I don't know why but 1 of my posts rank higher than my main page...and it's not even trying to rank for the keyword. I'm not saying it's a bad thing because the post has some amazon on it but my main site is supposed to rank higher. Something wrong?
Intermediate & Advanced SEO | | 6786486312640 -
Ranking with other pages not index
The site ranks on page 4-5 with other page like privacy, about us, term pages. I encounter this problem allot in the last weeks; this usually occurs after the page sits 1-2 months on page 1 for the terms. I'm thinking of to much use the same anchor as a primary issue. The sites in questions are 1-5 pages microniche sites. Any suggestions is appreciated. Thank You
Intermediate & Advanced SEO | | m3fan0 -
My ranking spiked then died in the butt? why? Please help!
Hi guys, I have been persevering with this ranking for some time now and thought you might be able to help. Or direct me to where I can get help. I am learning a lot through SEOmoz but I am still very green. Basically on the 20th of the 12th we jumped up to a 2nd place listing and then dropped back down on the 17th of the 1st 2011. The site is http://mlb.broomeaccommodation.com.au and the search term is 'Broome Accommodation' as you can see it is a considerable drop and really affecting our bookings and sales figures. I have attached a link to a screen capture of the problem - http://exitforward.com/kimberleyaccomm/seomoz.png Interested to hear your thoughts and get some help on this frustrating matter Kind regards Bodie Czeladka
Intermediate & Advanced SEO | | Bodie0