How to do an SEO audit
-
Hi all,
I am new to SEO at my company and I would like to complete a SEO audit. As a beginner, I am unsure as the depth to go in to this. A template for such an audit would be amazing! Can this be done without much technical help from the development team is the main question. They often seem stretched with current projects. I'd love to be able to show through the audit the state of our current SEO and then prioritize changes based on data.
Some practical tips and suggestions on tools is greatly appreciated because through measuring the correct data, I will be able to put a case of which areas of our SEO needs work on.
I really hope you can help me with this!
Thanks,
Eric -
Thanks for the suggestion on this Doc Jesper. I remember seeing it before but this time I will have a thorough read through and see how I could put the ultimate guide to practice!
-
Hi Alick,
This is really helpful. I am looking through the docs now and aim to perform an audit soon with all the help from the articles you've sent.
Thanks,
Eric -
Hi Eric,
There are thousands of article available on SEO audit but I'm sharing you few SEO audit.
First I would suggest you to go through this article @ http://www.flare.ae/ultimate-seo-audit-28-step-guide/
If you want to dive deeper check below article also.
https://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
https://moz.com/blog/technical-site-audit-for-2015
Hope this helps.
Thanks
-
Hi Eric!
I found this checklist/guide on how to do a SEO audit helpful, https://serpstat.com/blog/the-ultimate-guide-to-performing-an-actionable-seo-audit/ Hopefully it can help you too.
Cheers,
Jesper
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with best seo strategy
Hello all, I am a little bit confused about the "content suggestion'' feature in Moz. If I understood well, this feature suggests Anchor texts we can use in other page to link to the page we are trying to Optimize. So far, I've been using page keyword as Anchor Text in other articles. For example, I have a page about the best places to visit in Morocco, where the keyword is 'places to visit in Morocco'. I am using this same keyword as Anchor text in other pages to link to that page. While Moz suggests '10 best places' as Anchor text. What does it mean ? Is '10 best places' anchor text better ? Or should I use both ? Thanks in advance for your enlightenment.
Moz Pro | | sportygirl0 -
How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
I've only just started to dip my toe into the SEO pool, so please forgive me if this is a silly question. I've been working heavily in the Moz tool and the Yoast SEO plugin to clean up the meta descriptions on our site, as there were many pages without descriptions in place (we just transferred from a different CMS to Wordpress within the last month or so). Now I'm noticing on our Site Crawl that we have 60+ pages that have title elements that are considered too long. When I go in to fix these issues on our blog posts (as this is where most of the issues lie), Yoast is already giving me the green light on the title lengths. I've discovered that the reason why Moz is telling us that many of our site lengths are too long is because "| Parker Staffing Services" is added to the end of our title tags automatically. Deep breath Now that you've heard all of the backstory... Is there a way that I can prevent that site title (which is 26 characters all by itself! Talk about limiting!) from displaying on search engines when our blog posts or pages show up in search results? I've poked around in the Titles & Metas settings that come with Yoast, but I fear making too many changes will result in me screwing something up. Help an SEO beginner out? 🙂
Moz Pro | | giaciccone0 -
What do the dates refer to in seo moz reports
question is in the title - new trainee asked me and couldn't actually answer!
Moz Pro | | Highlandgael0 -
Looking for Advice on SEO for Minimilistic Site
Hi everyone, I found this site and it looks like a great place for us to start, we have just opened the doors to our new website fenwaymedia thats a dot co dot uk. Now Ihave tried to maintain the most minimilistic design throughout but I believe with this comes certain drawbacks - - - - S E O which is why i am here. My thought were that I would draw my clients from the Web Design, web Marketing & Blog page which I will starting in 3 hours be constantly updating. but Im not sure Im doing the right thing. I am trying to target Edinburgh, Scotland although we would take work from anywhere, if anyone could spare us a moment, I would greatly appreciate any help, tips or comments that might help us attain some visibility. Thanks in advance and thanks for looking. Kind regards, Craig
Moz Pro | | fenwaymedia0 -
Competitor using Black hat SEO
I think my competitor is using Black Hat SEO. They are a training institute but when I use the PRO tool to check their inbound links, many are links to porn sites. Is this illegal? Can i do something about it?
Moz Pro | | Jigsaw1230 -
Creating a SEO Report
We are looking to create a SEO report that is broken down by keywords. The traffic that the keywords generate for the site, the rankings in the search engines, the number of backlinks that have used the keyword as anchor text. We have a few tools that can do some of this, but are looking to find something that can aggregate all this info into a clean report. We are wondering if anyone knows a good website/application that can help manage a month-to-month report on the aspects above. Thanks!
Moz Pro | | insitegoogle0 -
Quote "There is no SEO software that can help optimize a site"
Hi all I am a developer for a small agency in the UK. I am using SEOmoz for a couple of our clients and I am also using it to learn from. So far I am finding it a great tool and this forum is also incredibly helpful. Now I also visit another forum called HighRankings.com and this months newsletter is a list of points that are defined as "SEO Mistakes". In it, point number 2 reads: "Repeat after me: There is no specific number of times a keyword phrase should be used in my content. There is no magic number of words that my pages should have written on them. And there is no best number of words or phrases that belong in a Title tag. And most of all: There is no SEO software that can optimize my website (despite the claims of their creators). Use your common sense to optimize your site! Learn how your target audience searches for products, services and information such as yours, and write about it accordingly on your website. Then write to make an emotional connection with your visitors so that they'll convert into happy customers." Now as a user of SEOmoz I wondered what others thought of this comment? Many thanks for reading. Kris
Moz Pro | | yousayjump0 -
SEO Targeting: Ideal monthly keyword search volume?
What's your SEO sweet spot for monthly keyword search volume*? At what volume do you actually expect to see traffic? (I know this depends heavily on competition for said keywords). (*Currently measuring volume via Google AdWords Keyword Tool / SEOmoz keyword difficulty tool. || Comparing exact match and broad match.)
Moz Pro | | JessicaCox0