Listing and Linking Brands from Homepage

[petsofoz]

We have the popular brands that we sell listed on our homepage. We currently have them in just plain text at the moment but we want to know if it would be best to:

• Leave them in plain text
• Link each to the most relevant page on our website
• Link each out to the actual brands website
• Link some to internal page, others out to brands website, some blank
• Not have a list of brands

We do have a webpage that lists all of our brands but there are hundreds we carry so we narrowed down the 40 most popular known brands that people will be looking for on the homepage.

Thanks for your help!

[petsofoz]

Thanks for your reply! Sorry, I should of been more clear that this is an e-Commerce website. I guess my only concern with linking 40 brands was if it looks spammy to do so. They have been placed there mainly for SEO however they also serve a use to customers to see what brands we do carry.

[davebuts]

Hi Jon,

People usually try to click on logos when they see them but you could use some sort of click tracking/heat mapping program to confirm if they are or not. If they are trying to click, it would be a good idea to link them to something.

Where to link to depends on the type of site it is and how it's monetized.

Without knowing much about the site, I would probably link to a brand page on your own site but it could make sense to link directly to the brand's site if you are an affiliate with these brands. If you don't get any benefit from sending traffic to these brands, definitely keep the links internal!

Linking internally to brand pages on your site can also help you to rank organically for these brand terms - which can be a great driver of organic traffic.

Hope this helps.

Cheers,

David