City Pages for Local SEO
-
Hey Mozzers,
I have a local SEO question for you. I am working with a medical professional to SEO their site.
I know that when creating city pages, you want to try and make each page as strong as you can, showcasing testimonials from people who live in those towns, for instance.
Since my client is in the medical profession, i was going to include a list of parks from that town and say something about how, "we want to encourage good health, etc."
However, i began to wonder whether i should just create one, large resource for the surrounding towns having to do with parks, dog parks, and athletic activities and link to it in the top nav.
thoughts?
Nails
-
Thanks for the response!
-
We have seen great results using City Pages for our clients, some of those being in the helathcare and medical field as well. Just make sure each city page is unique and helpful to the user. Mentioning parks from within each specific city on the appropriate city landing page sounds like an awesome idea actually, since it will further distinguish each page.
-
Thanks, Kris!
Nails
-
This sounds like a great idea to me, as long as it integrates into health services. My opinion, the more relevant pages the better. Just make sure you have enough content on the page, internal links pointing to it from other sources than only the nav bar, and external links pointing to it as well.
Another option, blog about utilizing each park for the health benefits and link to these internal pages.
To me, it seems like you're on to an "outside the box" content strategy...so nice job!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Strategy for Multiple Domain Integration
Hello, We are a locally driven business with two locations. Currently, each location has its own local site and are linked to from our central domain (3 domains total). We are discussing whether we should integrate the local sites into location pages on our core domain. However, we would also prefer to keep the ‘local’ domains live. Is this a viable strategy and what would we need to do to ensure the local sites won’t cannibalize our efforts with the main domain? Also, should we remove the contact information on those local sites to avoid NAP issues? The other option would be to build out the local domains but that could raise concerns over budget and potentially expanding into the future. And we would like the main domain to take presendence. A few additional notes on this: Each location has its own brand name and contact information. Traffic across all 3 sites is about the same. We are also considering using silos with sub-folders to build out local service pages. We understand how to set up location pages but are asking more in terms of overall strategy and ideal way to position all 3 sites. Any help or insight would be very appreciated. Thank you in advance.
Local Website Optimization | | Ben-R
Best,0 -
What is the best way to display local landing pages in the site nav?
My client has multiple local landing pages and it looks a bit spammy opening up the top nav of e.g."Plumbers" to a long list of "plumbers Melbourne", "plumbers Knoxfield", "plumbers Wantirna" etc etc What is the best way of incorporating local landing pages into the site's overall architecture? Thank you.
Local Website Optimization | | Crystal.w0 -
Service area local seo
Hello, everyone. I am struggling a little with the vast amounts of information about how best to get a local service area business ranking and the best practice. If I explain what I have been doing and then see how I can improve. I have created a couple of websites for window cleaners. These window cleaners offer several services like window cleaning, gutter cleaning, conservatory cleaning, pressure washing etc. They also cover several towns/cities so it's important for them to be able to target all these areas in search. They don't have multiple offices so only have one home/office address and by the nature of the job provide services at the customer's house/business. What I have been doing is creating a page for each service they provide then to cover the areas I have been doing two things. Creating a page on the site called areas covered with a list of the areas they cover and also adding in the title of the page the main one or two areas that are most important to them. From what I can gather this might not be the best approach?? Google may see the areas in titles as keyword stuffing? Google also doesn't like a list of areas in one go anywhere on a site which can also seem like keyword stuffing? So for an example, this would be a rough title structure of service pages Window cleaners in town/city, town/city and town/city Gutter Cleaners in town/city, town/city and town/city As I said I am not sure this is the best way to do this from what I read. I have read about area specific pages but i struggle to see how i could make each area specific page unique enough as the service is exactly the same in each area. I have also read that putting the most important keywords at the begingin of the the title is better so using the above example would this be better? town/city window cleaners - business name So from what i understand having pages like this might be better Window cleaners town/city1 Window cleaners town/city2 Window cleaners town/city3 Gutter Cleaners town/city1 Gutter Cleaners town/city2 Gutter Cleaners town/city3 and so on but like I say I am aware each of these area specific pages would need to be unique but being that the services are exactly the same in each area I am not sure how I could warrant creating all the pages. Writing about the specific area on the page seems a little odd in that the visitor who lands on that page doesn't want to learn about their area, they live there and know the area. They want to know what the service is and if they do in fact cover their area. In which case how can i best ensure all or most of the areas they cover are targeted and show in search? Some sites i have done cover around 20-30 towns around them so how can best ensure they rank for them? I have also been reading conflicting information about how to structure pages and urls. Some say don't use commas in page titles, some say don't use underscores and only use hyphens. Similarly, I have read that the URL should not contain any hyphens but I am not sure about this seeing as WordPress often adds hyphens between words in URLs. Some say you should always have an H1 on every page others say it's not all that important anymore. With images, i have also been giving them alts the same as the page titles thay are on, is this the wrong thing to do? Id be happy to private messge (if i can do that here) one of the sites I would be eternally grateful if anyone can help in firstly clarifying how I could best improve ranking for areas covered and secondly what best practice is to structure page content like H1's image alts etc. Thanks
Local Website Optimization | | Gavpeds0 -
Does having a host located in a different country than the location of the website/website's audience affects SEO?
For example if the website is example.ro and the hosting would be on Amazon Web Services. Thanks for your help!
Local Website Optimization | | IrinaIoana0 -
I can't get my page to rank. What am I doing wrong?
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers." Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39. Our primary category in Google is building restoration & preservation. But we have divisions in our company: Roofing Concrete Ornamental metals I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page. My hope is that you can help me because I'm really discouraged. Thanks in advance.
Local Website Optimization | | Jason_Taylor0 -
Moving to a new Location: SEO Website
I'm moving to a different state and want to keep my business and clients in both locations. Is it better to build two separate sites, one for Ohio locations and create a new site for Tennessee content? (www.ohiosite.com & www.tennesseesite.com) Or is it best to keep one site, and install a second wordpress site in a separate folder like ( www.site.com + www.site.com/tennessee )
Local Website Optimization | | morg454540 -
Omitted Results city-queries for the same brand on different subdomains?
I've noticed on a few occasions where two subdomains share the same brand and are also attempting to rank for phrases specific to one city - the stronger subdomain tends to send the other subdomain to the "omitted search results" for those city specific queries. The subdomains do tend to have some duplicate content that they share but if the two pages on the different subdomains are unique for the search phrase in question wouldn't Google choose to surface both results? Or is this a question of domain diversity in the SERPs where the 2 results would just be too similar since they share the same root domain and have topically similar content? I've seen cases where they can share the first page of results but more often than not it seems that one is sent to the "omitted results". Any thoughts on strategy in this situation? The companies being described end up wanting to rank for the same city because they both serve a portion of the city in case anyone is wondering.
Local Website Optimization | | GSO0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1