Are videos content to Google bot? and other questions.
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It seems as though my site has been hit, possibly because of above the fold adverts or lack of content above the fold, so I have a number of questions regarding this.
1. Are videos regarded as content by Google Bot?
2. If three adverts are placed above the fold with text content clearly readable. Will these three adverts still affect my search engine rankings?
3. Is it better to put text before the video and have the video placed a bit lower?
4. I have a number of pages that have video but no text, could these pages combine to decrease the value of my best landing pages?
thanks
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Video are good, and have always been good for the SERPS. It is always good to have keyword relevant content around your video embed, especially as the H1 title of your video.
Google doesn't hit you for adverts above the fold unless it is a lot. Look at it from a user perspective. When you open your page are you blasted with adverts. A few nicely placed are okay, just don't have all adverts and very little content above the fold.
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Videos are absolutely content - and hot content at that. Videos have grown in popularity among Web users. If you mean ads above the fold on a Google search results page, no, that has nothing at all to do with search rankings. If you mean you have ads on your website that are above the fold, I wouldn't recommend that. Unless your goal is to just make money through ads.
Text should go with videos, for numerous reasons. I'd suggest reading up on the overall topic so you can build a strong video SEO strategy: http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080.
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