Hreflag Tags - English language & multiple regions
-
My client is concerned about duplicate content on their site which has versions of the same page in multiple regions. All pages are english language and the regions are; Asia, North America, Australia, Europe, UK and Rest of the World. The url just changes the location to a folder e.g. .com/australia
My question is does anyone have any recommendations on how to handle this for Europe, Asia and Rest of the World? Any thoughts would be appreciated
-
First of all, you must ask your client if she target different regions like continents for some reason related to her business.
If not, then going multilingual is the best solution that trying to geotarget countries... also because, as Gaston wrote already, you cannot geotarget anything but nations: no continents, no political or economic states unions (like the UE).
If there's some justified business reason why the client needs to specify different versions for different large areas, then things can be weird, but there's a way to do it: using as many hreflang annotations as they are the countries present in a bigger geo area and targeted by a specific website.
Remember, in fact, that an URL can be annotated with as many hreflang annotations as needed.
i.e.: the www.domain.com targets Italy, UK and France with its English version but not other states for whatever reason (so not able to use simply hreflang="en") and Spain with the Spanish one, then its hreflang will be:
<rel="alternate" href="https://www.domain.com/" hreflang="es-ES"></rel="alternate">
<rel="alternate" href="https://www.domain.com/en/" hreflang="en-GB"></rel="alternate">
<rel="alternate" href="https://www.domain.com/en/" hreflang="en-IT"></rel="alternate">
<rel="alternate" href="https://www.domain.com/en/" hreflang="en-FR"></rel="alternate">
(I know it would be better to create an Italian and French version too, but this was just an example to give you an idea of what I was saying).
-
Thanks Gaston, appreciate the response. I was pretty sure that'd be the case but good to get another opinion!
-
Hello Jaimie,
In my opinion, I believe that your client should use hreflang tags with just language codes to capture all countries. Because there is no lannguage code for the whole Continent.
Or just create a page for every country you'd like to rank for.Here a few resources to help you more:
Hreflang generator - Aleyda Solis International SEO - Moz Learning Center The Guide to International Website Expansion: Hreflang, ccTLDs, & More! - Moz Blog The International SEO Checklist - Moz BlogBest Luck!
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Risk Using "Nofollow" tag
I have a lot of categories (like e-commerce sites) and many have page 1 - 50 for each category (view all not possible). Lots of the content on these pages are present across the web on other websites (duplicate stuff). I have added quality unique content to page 1 and added "noindex, follow" to page 2-50 and rel=next prev tags to the pages. Questions: By including the "follow" part, Google will read content and links on pages 2-50 and they may think "we have seen this stuff across the web….low quality content and though we see a noindex tag, we will consider even page 1 thin content, because we are able to read pages 2-50 and see the thin content." So even though I have "noindex, follow" the 'follow' part causes the issue (in that Google feels it is a lot of low quality content) - is this possible and if I had added "nofollow" instead that may solve the issue and page 1 would increase chance of looking more unique? Why don't I add "noindex, nofollow" to page 2 - 50? In this way I ensure Google does not read the content on page 2 - 50 and my site may come across as more unique than if it had the "follow" tag. I do understand that in such case (with nofollow tag on page 2-50) there is no link juice flowing from pages 2 - 50 to the main pages (assuming there are breadcrumbs or other links to the indexed pages), but I consider this minimal value from an SEO perspective. I have heard using "follow" is generally lower risk than "nofollow" - does this mean a website with a lot of "noindex, nofollow" tags may hurt the indexed pages because it comes across as a site Google can't trust since 95% of pages have such "noindex, nofollow" tag? I would like to understand what "risk" factors there may be. thank you very much
Intermediate & Advanced SEO | | khi50 -
Multiple Author Rich Snippets On A Q&A Forum Page
Hi, I work on a site that has a robust q&a forum. Members post questions and other members answer the questions. The answers can be lengthy, often by experts with Google+ pages and almost always by multiple member/commenters answering a particular question. Much like Moz's forum here. In order to get rich snippets results in search for a single Q&A page, what would happen if each of, for instance, 10 commenters on a page, were tagged as author? After all, the q/a forum pages have many authors, each as author of their own comments. Or, should I pick one comment out of many and call that member/commenter the author or something else? If it matters, the person asking the question in the forum is almost always not the expert providing a ton of detailed content. Also, a question might be 8 words. One answer might be 25 to 500 or more and their might be 5 to 10 different answers. Thanks! Cheers... Darcy
Intermediate & Advanced SEO | | 945010 -
Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
Intermediate & Advanced SEO | | AlirezaHamidian
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this?0 -
Foreign Language Directories
I have a client whose site has each page in multiple languages. each is in specific directories. Needless to say each page is showing up with the same site title, meta data, and content. When my campaigns are crawled they show up as thousands of page errors. Should i add each of these into robots.txt? would this fix the issue of duplicate content?
Intermediate & Advanced SEO | | gkellyiii0 -
Region specific SEO
I am doing SEO for a client in Canada. A few of his keywords are: palliative care
Intermediate & Advanced SEO | | KS__
home health care
home care
respite care
senior care He wants to attract vistors only from Calgary specifically, not Canada wide. What should I do to optimize his website only for Calgary region? Should I add the word 'Calgary' to all his keywords?0 -
Title Attribute for H2 & h3 Tag SEO Question
Hi , We have an eCommerce Site and from looking at a competitor , they seem to be rank better than us even though our everything about our site is better . We hire the same products (are affiliated the same company) so the product list is the same. Both our category pages score A grade in Seomoz reports. So This is what I can deduce from the competitors category page I am trying to compete against. On the cement Mixer hire category page The competitor has put the Main Keyword "Cement mixer hire" in all the Title Attributes on their H2 and H3 tags as well as it being the main H1 tag. They have 5 product links in h3 tags all with the same title attribute (cement mixer hire) These links go through to product page. Am I missing a trick here ?..... I would have though using the title attribute so much for main keyword would be a bit spammy ?. I have copied them with the point 1 but I have not done mine h3 as yet. Just wondering that the SEO guru's thought ?. thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Should I use the canonical tag on all my mobile pages?
I've seen flavors of this question asked but did not see the exact response I was looking for. If I have a site at: www.site.com And I am creating a mobile version at: m.site.com (let's say a responsive design is not feasible at this time) And all the content on m.site.com is duplicative of the content on www.site.com What's the best way to handle that from an SEO perspective? Should I put a canonical tag on every mobile page pointing back to the www page? I assume that is better than a 'no index' tag on all pages of the mobile site?
Intermediate & Advanced SEO | | hbrown1080 -
HTML5 and using multiple H1 tags
Hi All, Our dev team have just asked me a very interesting question........ Within the context of an HTML5 page, where it is supported and encouraged to use multiple H1 tags, will the use of multiple H1 tags be detrimental to SEO? or does Google fully understand how HTML5 works and therefore not penalise a website for using multiple H1 tags? I have an opinion on this that if it helps usability and user experience then it is likely that it will be good for SEO. It would be really good to hear views of people who have tried this or have decided against it! Thanks
Intermediate & Advanced SEO | | A_Q0