How to get gold star reviews on SERP's
-
Hello
I have always wanted to know: How to get gold star reviews on Google in search results! Please look at the screenshot to see what I am talking about. Please can someone share with me the knowledge required to make this happen - it would be perfect for my e-commerce website!
-
Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.
If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.
You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.
-
Good answer Tim
Do you know a way that the schema markup will be dynamic and adjust as our reviews increase? We average around 5 positive reviews a week, so editing 60 pages can be time consuming.
TY
KJr
-
Also you can use data highlighter in Search Console
-
Hey XDunningX,
In order to get Gold stars (rich snippet) in your serps you need to apply a specific set of Schema data to the architecture or loaded elements of your site products. This can either be by microdata
itemscope itemtype="http://schema.org/AggregateRating">
Rated 3.5/5
based on 11 customer reviews **Or via JSONPLEASE SEE FULL EXAMPLES ON SCHEMA.ORG, THESE HAVE BEEN STRIPPED A TOUCH.
Where I woork we have linked up a series of products with the product schema and then associated a series of aggregate reviews (average star rating for lots of reviews) and individual reviews left by our customers that are associated with the product. You can also apply reviews to Brands, Services, Events, Creative work, Offers, Organisations and Places.
The schema website supported by Google and Bing, outlines a series of examples for you to implement.
However, please bear in mind, that even if you have implemented the schema correctly sometimes the search engines will elect not o show it. I feel however it is worth the effort to give you the chance.
Have fun implementing.**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews - Google & Third Party
Hi We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google? I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party? Any tips moz?
Algorithm Updates | | BeckyKey0 -
301'ing old (2000), high PR, high pages indexed domain
Hi, I have an old (2000), very high PR, 20M+ pages indexed by goog domain which... got adsense banned. The domain has taken a few hits over the years from penguin/panda, but come out pretty well compared to many competitors. The problem is it was adsense banned in the big adsense acct ban of 2012 for invalid activity. No, I still have no idea what the issue was. I'd like to start using a new domain if I can safely get goog to pass the PR & indexing love so I can run adsense & Adx. What are your initial thoughts? Am I out of my mind to try?
Algorithm Updates | | comfortsteve1 -
301'ing away from an exact match domain.
Hi Moz Community! My website gets just over 50% of its traffic from ranking in the top 3 in over 10 countries for my exact match keyword domain. 80% + from keywords related to the exact match domain. We are now looking at doing a to 301 re-direct to a new domain to start a fresh branding to the site to increase scope and expand. This would involve removing the keyword from the homepage and domain entirely . However. Considering all competitors ranking for our main keyword, have the keyword in their domain as either a subdomain to or in their root domain and in their homepage content, would this make ranking without the keyword in domain & content hard? I have found a very similar example that has done so, so I guess the answer to that question is no its not. about 65-70% of our anchor text on our backlinks is for our domain keyword. Can anyone advise how best to go about maintaining rankings after 301ing or how best to go about 301ing to make sure that we can maintain the rankings for our main keyword! Any advise at all would be greatly appreciated, Thanks.
Algorithm Updates | | howiex10 -
Getting Listed in Google Places
How do I get listed in Google Places if I don't have a physical address? EG: I am a medical health insurance company in Colo Springs, Colorado, but service 20 cities? What is the best procedure? Getting a mailbox at Mailboxes, etc. or UPS Store?
Algorithm Updates | | GregWalt0 -
Good results in Web Search, getting worse in Mobile Search
We are redirecting mobile visotors from http://www.1website.com to http://m.2website.com. 1website position in web SERPS is always the same. But mobile search brings less visitors now, 1website is loosing positions there. I know keywords volume is increasing. What could be the reason? (m.2website mobile version is high quality and have very good bounce, pageviews, time on site)
Algorithm Updates | | bele0 -
Can you be both penalised and uplifted in SERPS?
hello everyone, We've literally had dozens of high ranking pages which are location specific, wiped out of the Google.co.uk SERPs. Can't imagine that it is anything other than a manual penalty but no message has been sent by Google. For example "campervan hire surrey" would produce our surrey page at the top of the SERP, now this page has completely disappeared. On the other hand, we have been promoted on national keywords like "vw campervan hire" and "campervan hire" where we are second and third. Does anyone agree that this is a penalty?
Algorithm Updates | | swimwithfishes0 -
I used to rank 12 or 13 for a specific search term. Now I don't show up at all. What's cuasing this?
Used to rank on the second page for a specific search query, now we don't seem to show up at all for the same query. Has Google penalized us or is something else going on?
Algorithm Updates | | wlefevre0 -
Why some results in SERP have a www. and some don't
Hello all, If this is posted twice, I didn't mean for it to be - but it looks like last time I tried to post this question it didn't post. This is my question: How come some results on Google's SERP page are shown with a "www" and some are not? Does this effect SEO at all? I am including a screen shot so you can see what I mean. The Geary Interactive result has a "www" in front of while ingenexdigital doesn't. R6GLL.png
Algorithm Updates | | digitalops0