How to get gold star reviews on SERP's
-
Hello
I have always wanted to know: How to get gold star reviews on Google in search results! Please look at the screenshot to see what I am talking about. Please can someone share with me the knowledge required to make this happen - it would be perfect for my e-commerce website!
-
Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.
If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.
You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.
-
Good answer Tim
Do you know a way that the schema markup will be dynamic and adjust as our reviews increase? We average around 5 positive reviews a week, so editing 60 pages can be time consuming.
TY
KJr
-
Also you can use data highlighter in Search Console
-
Hey XDunningX,
In order to get Gold stars (rich snippet) in your serps you need to apply a specific set of Schema data to the architecture or loaded elements of your site products. This can either be by microdata
itemscope itemtype="http://schema.org/AggregateRating">
Rated 3.5/5
based on 11 customer reviews **Or via JSONPLEASE SEE FULL EXAMPLES ON SCHEMA.ORG, THESE HAVE BEEN STRIPPED A TOUCH.
Where I woork we have linked up a series of products with the product schema and then associated a series of aggregate reviews (average star rating for lots of reviews) and individual reviews left by our customers that are associated with the product. You can also apply reviews to Brands, Services, Events, Creative work, Offers, Organisations and Places.
The schema website supported by Google and Bing, outlines a series of examples for you to implement.
However, please bear in mind, that even if you have implemented the schema correctly sometimes the search engines will elect not o show it. I feel however it is worth the effort to give you the chance.
Have fun implementing.**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google asking questions in SERPs
I just did s search for Hayley Kiyoko, and Google asked me which song is my favourite from her new album. Is this a new thing? I've never asked Google a question before and had it ask me something back, other than "did you mean... (the correct spelling for what I was looking for)?" u6qYnwq.png
Algorithm Updates | | 4RS_John1 -
How long you've seen it take to rank in small niche
Hello, How long do you see small niche sites taking to rank where they should be for their strength? Our last site took at least 6 months. Our current site's home page for our main term is stuck at around the 40th page and not moving. It's an exact match domain so it should be on at least page 2. We have one site in the industry already that carries similar products but it is much bigger with a much wider scope of products. It took a while to rank too. Our only backlinks I'm working on are Google & Youtube (and DMOZ), we have a facebook fan page. Our site is nicer than the site in position #1. Working on making as many pages as possible 10X content. Thank You, Bob
Algorithm Updates | | BobGW0 -
Why isn't our structured markup showing in search results
Hi All, We installed Schema.org structured markup on our pages nearly 1.5 months ago at this point and we have yet to see the markup show in the search results. It also checks out in Webmaster tools and Google's structured markup language testing tool. So, I'm just confused why it's not even showing up site a "site" search in Google either. Here's an example of two such pages on our site: http://www.learningtree.com/htfu/usdc01/washington/java-perl-and-python-programming-training and http://www.learningtree.com/htfu/usat40/alpharetta/it-and-management-training Any advice is greatly appreciated! Thank you 🙂
Algorithm Updates | | CSawatzky0 -
Organic SERP CTRs and Universal Search
We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%! Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
Algorithm Updates | | IrvCo_Interactive0 -
Why am I not getting on Map Listing Results?
Greetings Mozzers, To my knowledge I'm doing everything that is "required" to start showing up on the map results when searching something local, however, we never seem to be on map results (A, B, C, D...etc). We have a Google+ page, submitted to Google Places (received PIN and entered it), optimized address to identical and in high authority map listing directories (GetListed.org), increased citations throughout the web, optimized keywords for categories on Google Places, schema.org HTML markup for address, meta address tags, consistent reviews being written by unique visitors to review sites (Yelp, Google+, etc). Am I missing a major component? Any advice would be great as I feel like I'm hitting many notes that should translate into a map result. Even for keywords that aren't incredibly difficult where we are ranking #1 above map results every time. Thanks and hope all have a great weekend!
Algorithm Updates | | MonsterWeb280 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
SERP and SEO Moz ranking
Until a couple of months ago the predicted SEO Moz ranking for a specific keyword was fairly close to what I actually experienced with my website. However, since then the correlation has not been good. For example, according to SEO Moz I am ranked #1 for a specific keyword with google.ca and google.com yet my site actually shows up consistently at #3 for that keyword. Has anyone else noticed this divergence?
Algorithm Updates | | casper4340 -
How long does a news article stay on Google's 'News' section on the SERP?
Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?
Algorithm Updates | | DanHill0