Organic SERP CTRs and Universal Search
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We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%!
Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
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Irv_Co
First, I wish I had more information to inspect to see if I could help. Given I do not, it is common for people to skip over the "7-pack" local listings and go to organic IMO. You are talking about a keyword and not a url which, again, gives less info.
For the url that you have in the "pack" you won't see that url in the organic. You can have a different url in the organic however for the same keyword. Do you have any reviews showing for the url in the "pack"? That will draw attention to your listing.
I hope this helps a bit.
Robert
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