Domain transfer
-
Hi Everyone!
I work for a company that had a new website built through a digital agency and that website went live 2 months ago. I have only been with the company for 2 months and find myself under the gun, because they are not coming up in organic search results that they used to. The old domain was 301'ed to point to the new domain. There were also 1 to 1 redirects set up to transfer the old page authority to the new, equivalent pages. In everyone's experience, how long does it take for a domain to start populating for search terms that it used to? I know there are mixed reviews on 301 transfers and how much of the old domain authority is preserved when you take this route. What is your experience? Just looking for some answers.
Thanks in advance!
John
-
My experience is similar to EGOL's. A carefully-implemented domain migration usually settles out within two or three weeks. There will still be some hiccups in certain terms etc for an additional couple of weeks, but those are usually in an upward direction as the new site is an improvement over the old.
If it's been two months and you haven't' yet at least returned to previous levels, it's time to get going on a thorough audit to figure out why and correct.
Tough spot to be in as someone who wasn't involved in the original build, but it does give you the benefit of fresh eyes. The key is to question everything - don't take anyone's assurance about what was done in the migration. Prove each item for yourself before accepting that it's been done properly.
Good luck!
Paul
-
If the old domain is strong, the new domain will start getting some stable traffic in about a week. Two at most.
That is if the new domain has all of the same on-page optimization of the old page, but if that digital agency took shortcuts - such as duplicate title and description tags across the site, or made mistakes such as a bad htaccess... they it will take forever unless they are fixed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Handle Spammy Top Referring Domains
We keep getting links from the domain lyricswithoutmelody.org. Currently we have the most referring backlinks of all from them. I'm not sure what to do with it... is it hurting us? I know I can disavow them, but I'm afraid it will hurt since we have 472 total backlinks from the domain. Their trust flow is 9 and citation flow is 11. Another option I was thinking is to block the domains IP from seeing our website, would that work? Just trying to figure out the best coarse of action... or if no action at all is best. I've attached a screenshot of my top referring domains. The ones outlined in red I don't know who they are and if it's helping or hurting. Moz Fam HELP! Ijb09DNhIW5
Intermediate & Advanced SEO | | LindsayE0 -
Why is wrong domain being indexed?
We have 2 domains: revolve.com and fwrd.com (unrelated to each other, but hosted on the same server). If you do a site search for revolve.com but enter a designer brand that is only carried on FWRD (not on Revolve), the domain "revolve.com" pops up in the SERP, which is redirected to FWRD.com. Ex. https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Awww.revolve.com isabel marant Why is Google indexing the revolve.com pages, which don't actually exist? Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
Switching domains, need tips and trick?
I currently have my sub-product hosted on a subdomain that I have, for example say it is: x.mysite.com. I plan to migrate and move this to mysite.com. I was planning to do this by having mysite.com pointing to x.mysite.com and do a 301 redirect x.mysite.com to mysite.com. Is it as simple as that? Any other consideration, tips and tricks that I should be aware of so that my SERP doesn't get messed up. Any articles or guides on this subject matter would be highly appreciated
Intermediate & Advanced SEO | | herlamba0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Keep multiple domains or combine them?
I need some help figuring out if I should combine multiple domains or if I should let them be separate? I have domain1.com, domain2.com, and domain3.com. Well, domain1.com owns domain2.com and domain3.com. And currently domain1.com points to domain2.com and domain3.com from the homepage. They are going through some changes at their business, and now the option is on the table to combine the domains or still let them be separate as long as they link to each other. What is the best way to handle this and are there more things I should go through before making a decision? None of them have a ton of links to them, and they aren't super robust, but would just to have some advice. Thanks a lot
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Stability in the rankings - Domain mapping
Tues domain mapping of multiple (more than 180) urls to a single address can harm rankeamento these urls? I have the following scenario… Mapping domain addresses: www.meusitecidade01.com www.meusitecidade02.com www.meusitecidade03.com ... www.meusitecidade181.com to: www.meusite.com where I have a index.php page which will assemble according to the url mapped. This could be hurting my SEO in any way? There has been a lot of stability in the rankings (not google dance) some of these urls for some keywords and unique pecularidade see that, relative to other site, is the above scenario.
Intermediate & Advanced SEO | | eder.machado0 -
301 from penalized domain to new domain
I have a client whose site isn't necessarily penalized since they still show for many terms in the SERPS, however at one point they did an xrummer blast of 13,000 links for two anchor texts they were trying to rank for. They have purchased a new domain and have gone white hat and want to 301 some of the old site to the new purely for the users sake so past visitors still find them at t the new location. Will creating 301 redirects pass on to the new domain any bad Karma from the old one in Google's eyes? Thanks for the help.
Intermediate & Advanced SEO | | JoshGill270 -
How to seo : two domain having exactly the same content
Target website in question is ikt.co.id,it is hosted in our server located in US, what I am going to do right now is create a new subdomain id.ikt.co.id that served EXACTLY the same content but it is hosted in our Indonesia server. Whenever people go to any page within ikt.co.id, it will detect their country, if they are from Indonesia, I will redirect them to our Indonesia server. Okay, from SEO point of view I know there are couple problems such as Content duplication, and perhaps there are more. I think to handle the content duplication I can cannonical all URL on id.ikt.co.id to the ikt.co.id version instead. The same thing for social sharing, all links shared will be the one from ikt.co.id, so all of those link juices go to ikt.co.id, and for good measure I can also set the robots.txt to tell them not to index id.ikt.co.id ... All sounded good to me, until the I became paranoid and start thinking "have I missed anything that might hurt my SERP" ? here is the question, did i miss something important, if i did could you please tell me what it is and if possible brought the solution you think might work into this discussion?? Again thanks a lot for your help 😃
Intermediate & Advanced SEO | | IKT0