User Intent - Office Chairs & Content Writing
-
Hi
I'm trying to look for ideas for content on office chairs. Any ideas on where to start with user intent for this type of search query? I'm using answer the public to gather some ideas.
Some are good ideas, but I can't actually find any search volume for the phrase so then I'm unsure whether to devote time to writing something. Surely most people want to just find a supplier, buy the chair & they don't want a huge informational piece how to buy a chair.
Our competitors are the likes of amazon, and a load of other huge companies with high DA - so I'm looking at types of content we can write, people are interested in reading about chairs, which is less competitive..I'm not sure that exists...
Any help is appreciated
-
Yup, can do the same approach with SF. You can run it in List Mode which will let you upload the list of URLs to crawl, and you can set up an Extraction to separate out the h3s (Configuration > Custom > Extraction)
Paul
-
Not sure how to do it with Frog, but I'm pretty sure you can. You can always start a chat with guys from Netpeak Spider's support, they'll show you how to setup everything, just send them a link to this thread
-
Can you do the same thing with screaming frog? I'm not sure how you do it?
-
Wow thanks, I'll give this a go
-
Here's what I would do if I needed keywords about chairs with commercial intent.
Step 1: Get as many keywords related to this topic as possible.
Step 2: Paste your list of keywords into notepad++
Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairsStep 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch
's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.
Example: https://i.imgur.com/x5UMGSU.png
Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.
Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.
Step 7: separate commercial queries from informational
Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool for user intent
Hello, Is there a tool that can tell me what the user intent of my keyword is and how I should present my page (the type of content users want to see it, what questions they want answered ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Thin Content, Ecommerce & Reviews
I've been reading a lot today about thin content and what constitutes thin content. We have an ecommerce site and have to compete with large sites in Google - product pages in terms of content quantity are low and obviously competitors all have similar variations of the same product descriptions. Does Google still consider ecommerce sites as with thin content as low quality? A product page surely shouldn't have too much content which doesn't help the user. My solution to start was to get our customer reviews added to the product pages to help improve the amount of quality content on this page, then move into adding video etc when we have resource. Thanks
Intermediate & Advanced SEO | | BeckyKey0 -
Content with Read More..?
How does google see content that's static on page & content that has a "see more" or "read more" tag. Where the content collapses & de-collapses on a mouse click. On a condition that the complete is readable via the source code view as well as crawl-able by spiders?
Intermediate & Advanced SEO | | welcomecure0 -
Technical Automated Content - Indexing & Value
One of my clients provides some Financial Analysis tools, which generate automated content on a daily basis for a set of financial derivatives. Basically they try to estimate through technical means weather a particular share price is going up or down, during the day as well as their support and resistance levels. These tools are fairly popular with the visitors, however I'm not sure on the 'quality' of the content from a Google Perspective. They keep an archive of these tools which tally up to nearly a 100 thousand pages, what bothers me particularly is that the content in between each of these varies only slightly. Textually there are maybe up to 10-20 different phrases which describe the move for the day, however the page structure is otherwise similar, except for the Values which are thought to be reached on a daily basis. They believe that it could be useful for users to be able to access back-dated information to be able to see what happened in the past. The main issue is however that there is currently no back-links at all to any of these pages and I assume Google could deem these to be 'shallow' provide little content which as time passes become irrelevant. And I'm not sure if this could cause a duplicate content issue; however they already add a Date in the Title Tags, and in the content to differentiate. I am not sure how I should handle these pages; is it possible to have Google prioritize the 'daily' published one. Say If I published one today; if I had to search "Derivative Analysis" I would see the one which is dated today rather then the 'list-view' or any other older analysis.
Intermediate & Advanced SEO | | jonmifsud0 -
Can i get banned for my content?
Last night all our indexed pages are gone from google. Completely deindexed - banned. Links could not cause it, all of them are related, anchors diversified and spam is never used. Content is the same like our other website has, just some small changes. First stronger website is working as usual. So can it be that duplicate content caused a complete ban? (Website is 6 months old. Content has never been properly indexed, due to same reasons i think. Last week we made changes, ant it started to get indexed quite well until tonight..)
Intermediate & Advanced SEO | | bele0 -
Getting backlinks without content marketing
Hey i have a client who currently has a large ecommerce store with over 50,000 hits a months. I've made the recommendation that they should consider adding a blog and invest in content activities. However they won't be able to do so for quite some time. In the mean time what are some ways i can get backlinks (whitehat only). I'm thinking guest posting on high DA blogs and sites is the best bet. Also sponsorship, CSR activties, and the occasional press release. Can anyone recommend any other ways, or methods i can use to obtain good quality links, or articles which discuss this topic. Thanks, Mark
Intermediate & Advanced SEO | | monster990 -
Press Release and Duplicate Content
Hello folks, We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise. Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire. I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions. Thank you
Intermediate & Advanced SEO | | Aviatech0 -
Content Focus
I have a particular Page which shows primary contact details as well as "additional" contact details for the client. GIven I do not believe I want Google to misinterpret the focus of the page from the primary contact details which of the following three options would be best? Place the "additional" contact details (w/maps) in Javascript, Ajax or similar to suppress them from being crawled. Leave "additional" contact details alone but emphasize the Primary contact details by placing the Primary contact details in Rich Snippets/Microformats. Do nothing and allow Google to Crawl the pages with all contact details Thanks, Phil
Intermediate & Advanced SEO | | AU-SEO0