User Intent - Office Chairs & Content Writing
-
Hi
I'm trying to look for ideas for content on office chairs. Any ideas on where to start with user intent for this type of search query? I'm using answer the public to gather some ideas.
Some are good ideas, but I can't actually find any search volume for the phrase so then I'm unsure whether to devote time to writing something. Surely most people want to just find a supplier, buy the chair & they don't want a huge informational piece how to buy a chair.
Our competitors are the likes of amazon, and a load of other huge companies with high DA - so I'm looking at types of content we can write, people are interested in reading about chairs, which is less competitive..I'm not sure that exists...
Any help is appreciated
-
Yup, can do the same approach with SF. You can run it in List Mode which will let you upload the list of URLs to crawl, and you can set up an Extraction to separate out the h3s (Configuration > Custom > Extraction)
Paul
-
Not sure how to do it with Frog, but I'm pretty sure you can. You can always start a chat with guys from Netpeak Spider's support, they'll show you how to setup everything, just send them a link to this thread
-
Can you do the same thing with screaming frog? I'm not sure how you do it?
-
Wow thanks, I'll give this a go
-
Here's what I would do if I needed keywords about chairs with commercial intent.
Step 1: Get as many keywords related to this topic as possible.
Step 2: Paste your list of keywords into notepad++
Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairsStep 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch
's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.
Example: https://i.imgur.com/x5UMGSU.png
Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.
Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.
Step 7: separate commercial queries from informational
Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Copied Content - Define Canonical
Hello, The Story I am working on a news organization. Our website is the https://www.neakriti.gr My question regards copied content with source references. Sometimes a small portion of our content is based on some third article that is posted on some site (that is about 1% of our content). We always put "source" reference if that is the case. This is inevitable as "news" is something that sometimes has sources on other news sites, especially if there is something you cannot verify or don't have immediate sources, and therefore you need to state that "according to this source, something has happened". Here is one article of ours that has a source from another site: https://www.neakriti.gr/article/ellada-nea/1503363/nekros-vrethike-o-agnooumenos-arhimandritis-stin-lakonia/ if you open the above article you will see we have a link to the equivalent article of the original source site http://lakonikos.gr/epikairothta/item/133664-nekros-entopistike-o-arximandritis-p-andreas-bolovinos-synexis-enimerosi Now here is my question. I have read in other MOZ forum articles that a "canonical" approach solves this issue... How can we be legit when it comes to duplicate content in the eyes of search engines? Should we use some kind of canonical link to the source site? Should the "canonical" be inside the link in some way? Should it be on our section? Our site has AMP equivalent pages (if you add the /amp keyword at the end of the article URL). Our AMP pages have canonical to our original article. So if we have a "canonical" approach how would the AMP be effected as well? Also by applying a possible canonical solution to the source URL, does that "canonical" effect our article as not being shown in search results, thus passing all indexing to the canonical site? (I know that canonical indicates what URL is to be indexed). Additionally, does such a canonical indication make us legit in such a case in the eyes of search engines? (i.e. it eliminates any possible article duplication for original content in the eyes of search engines?). Or simply put, having a simple link to the original article (as we have it now) is enough for the search engines to understand that we have reference to original article URL? How would we approach this problem in our site based on its current structure?
Intermediate & Advanced SEO | | ioannisanif0 -
Proxy Servers & SEO
Does putting a blog on a proxy server (the pointed at the main site) hurt SEO? i.e. can Google tell? And if they can, does it matter? My server people won't use PHP on their servers but we want a Wordpress blog. So their suggested solution is that they put the blog on a proxy server and point it at the ourdomain.com/blog subfolder on our site. So to all intents and purposes it's hosted in the same place. They assure me this is normal practice and point out that our (main site) images are already being sourced from a CDN. Obviously we'll deal with Google not seeing two separate versions of the same site. But apart from this, is there any negative effect we could suffer from in SEO terms?
Intermediate & Advanced SEO | | abisti20 -
Content Aggregation Site: How much content per aggregated piece is too much?
Let's say I set up a section of my website that aggregated content from major news outlets and bloggers around a certain topic. For each piece of aggregated content, is there a bad, fair, and good range of word count that should be stipulated? I'm asking this because I've been mulling it over—both SEO (duplicate content) issues and copyright issues—to determine what is considered best practice. Any ideas about what is considered best practice in this situation? Also, are there any other issues to consider that I didn't mention?
Intermediate & Advanced SEO | | kdaniels0 -
Duplicated Content with Index.php
Good Afternoon, My website uses Joomla CMS and has the htaccess rewrite code enabled to ensure the use of search engine friendly URLs (SEF's). While browsing the crawl diagnostics I have found that Moz considers the /index.php URL a duplicate to our root. I will always under the impression that the htaccess rewrite took care of that issue and obviously I would like to address it. I attempted to create a 301 redirect from the index.php URL to the root but ran into an issue when attempting to login to the admin portion of the website as the redirect sent me back to the homepage. I was curious if anyone had advice for handling the index.php duplication issue, specifically with Joomla. Additionally, I have confirmed that in Google Webmasters, under URL parameters, the index.php parameter is set as 'Representative URL'.
Intermediate & Advanced SEO | | BrandonEML0 -
An Unfair Content related penalty :(
Hi Guys, Google.com.au
Intermediate & Advanced SEO | | jarrodb
website: http://partysuppliesnow.com.au/ We had a massive drop in search queries in WMT around the 11th of september this year, I investigated and it seemed as though there were no updates around this time. Our site is only receiving branded search now - and after investigating i am led to believe that Google has mistakingly affected our website in the panda algorithm. There are no manual penalties applies on this site as confirmed by WMT. Our product descriptions are pretty much all unique but i have noticed that when typing a portion of text from these pages into google search using quotation marks, shopping affiliate sites which we use are being displayed first and our page no where to be seen or last in the results. This leads me to believe that Google thinks we have scraped the content from these sites when in actual fact they have from us. We also have G+ authorship setup. Typing a products full name into Google (tried a handful) our site is not in the top 100 or 200 at times, i think this further clarifies that we are penalised. We would really appreciate some opinions on this. Any course of actions would be great. We don't particularly want to invest in writing content again. From our point of view it looks like Google is stopping our site from ranking because it's getting mixed up with who the originator for our content is. Thanks and really appreciate it.0 -
Proper Hosting Setup to Avoid Subfolders & Duplicate Content
I've noticed with hosting multiple websites on a single account you end up having your main site in the root public_html folder, but when you create subfolders for new website it actually creates a duplicate website: eg. http://kohnmeat.com/ is being hosted on laubeau.com's server. So you end up with a duplicate website: http://laubeau.com/kohn/ Anyone know the best way to prevent this from happening? (i.e. canonical? 301? robots.txt?) Also, maybe a specific 'how-to' if you're feeling generous 🙂
Intermediate & Advanced SEO | | ATMOSMarketing560 -
How should I exclude content?
I have category pages on an e-commerce site that are showing up as duplicate pages. On top of each page are register and login, and when selected they come up as category/login and category/register. I have 3 options to attempt to fix this and was wondering what you think is the best. 1. Use robots.txt to exclude. There are hundreds of categories so it could become large. 2. Use canonical tags. 3. Force Login and Register to go to their own page.
Intermediate & Advanced SEO | | EcommerceSite0 -
BEING PROACTIVE ABOUT CONTENT DUPLICATION...
So we all know that duplicate content is bad for SEO. I was just thinking... Whenever I post new content to a blog, website page etc...there should be something I should be able to do to tell Google (in fact all search engines) that I just created and posted this content to the web... that I am the original source .... so if anyone else copies it they get penalised and not me... Would appreciate your answers... 🙂 regards,
Intermediate & Advanced SEO | | TopGearMedia0