Secondary related keywords

[seoanalytics]

Hi,

Let' say one of the topics I want to talk about is "wine tasting2. I do a search in the keywords tool and I find related keywords such as "wine tasting chicago" and all the words that I find do not apply to me because I do "wine tastings in Bordeaux". How do I deal in a situation like that ? Can I type in the keyword tool "wine tasting bordeaux" even though my topic is wine tasting ?

I took "wine tasting" but I could apply that to the word "chateaux" where none of the related keywords apply to me. I run into issues when the topics are "large".

The other question I have is still about "wine tasting" if I find secondary related keywords that apply to me such a "wine tasting in bordeaux", "wine tasting cellars" do I still need to add in my content the word "wine tasting" by itself in addition to the 2 related keywords or can I just only put the 2 related keywords ?

Thank you,.

[seoanalytics]

Hello Ruth,

Thank you for your answer about the wine tasting.

I just got a quick question. For an expression like "Sicily bike tours" when you do your related keyword research with keyword explorer do you split the expression by doing a research for "Sicily" and look for related keywords and then you do "bike tours" and look for related keywords

Or

Do you do the entire expression ? Sicily bike tours and look for the related keywords for the entire expression.

Thank you,

[seoanalytics]

Thank you very much Ruth, this is a very helpful answer that answers my question in detail.

Just got one more question. For example if in the keyword explorer I type "south tyrol" and the keyword explorer gives me as a related keywords "südtirol" and "south tyrol villages", which one is best to use ?

Is is best to use the one with the word south tyrol with in (south tyrol villages) even the tough it has a relevance of 2 or südtirol even though it doesn't have the word south tyrol within it but a relevance of 5 ?

Thank you,

[RuthBurrReedy]

"Wine tasting" is a very broad topic. Do a Google search for "wine tasting" in an incognito or private window, and you will see that Google serves up local results for places to go wine tasting in your area, meaning that Google understands the term to have local intent - people who search "wine tasting" are looking for places nearby to go wine tasting.

For a term with local intent, you want to make sure that your Local SEO is strong - that your website clearly says your name, address, and phone number; and that your local listings are claimed using a tool like Moz Local. By targeting the term "wine tasting in Bordeaux," you are effectively targeting the term "wine tasting" for the people you care about. You wouldn't want to rank for "wine tasting Chicago" since people from Chicago won't come to you for wine tasting.

For a very broad term, it's always best to narrow it down to a related keyword. You can certainly look at "wine tasting bordeaux" in the keyword tool and see what comes up. The volume for the keywords will be smaller, but it will be much easier to rank for that term and you will know that people who search for it are the people you want to reach.

If you are targeting a more specific term like "wine tasting cellars," you will also be adding the term "wine tasting" to your page a lot - since you can't say "wine tasting cellars" without saying "wine tasting"! Focus less on using the exact keyword phrase every time, and more on using natural variations of the term. This will make your content look more natural to both users and search engines. If you were writing a page targeting "wine tasting in bordeaux" and "wine tasting cellars," and were just writing about the topic without thinking much about keyword use, you would find yourself using variations of the terms, like "bordeaux wine," "wine cellars, "wine tasting," "wine tasting in southern France," etc. That is an OK thing to do, and even a good thing to do! Google expects to see these types of related term on the page. You just want to make sure you're using your target keywords in prominent places on the page such as your title, heading tags, and in the first few paragraphs, and that you're creating great content on the topic you've chosen.

Think about people who are searching for those terms. What kind of information would they want to see? This might be things like: What time is the tasting room open? What sort of wines can they taste there? Is there a tasting fee? Where is the winery located? What is the best way to get there? Including this sort of information provides a complete answer to their query, which is what Google is looking for.

I hope that is helpful!

[seoanalytics]

Thank you Steve for your answer but I don't see how it answers my questions. Sorry...

Could you develop on it so that I understand what you mean.

Thank you,

[slatronica]

Take a look at the search results for some of your target queries. Take the top ranking site URLs and put them into Moz's keyword explorer and use the exact page option.

This will give you a sense of the types of keywords the content showing up for your query may be ranking for and help with your research.