Most Important Keyword Term
-
Question about a sites most important keyword term.
So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error?
Any feedback would be greatly appreciated!
Thanks
-Brandon -
When changing the title meta tag to: KW | Company Name
I have a little extra room, should I add the City and State to the end of the meta tag?
-
Ok, I could see doing that if the url was a keyword term. That makes a lot of sense now. Our url is the brand of the company so putting the main keyword term first may be a better strategy.
I could also seeing doing that if my business was based on the internet.
-
I normally don't use my domain in the title tag. However, in this situation my domain is KW.com and the #1 SERP that I am after is "KW".
I do have subpages for all of those keywords. In fact, one is a blog and the other three are index pages for large sections of my site.
On most other pages of this site the domain is not in the title tag because I feel that the space is more importantly used for other things such as.....
<title>Article Title | A phrase to elicit clicks</title>
People will see the domain name in the URL.
-
Yes, it might be better to place it afterwards. However, in this situation I have the KW.com and it is the dominant website in those SERPs and the strongest brand in that niche. It also ranks #1 for KW.
-
EGOL,
Do you have sub pages for all of those keywords? With the page named according to the keywords?
That is the first time I've ever seen a recommendation to put the url in the title tag. I don't think I've seen that anywhere. What advantage does that have over placing a keyword first.
-
I used the SeoMoz tool On Page Keyword Optimization, one of the adivces the tool gave me is that I should put the keyword as the first word of my page title, since Google give's a lot more value to the keyword if it appears in the first place of the title tag.
So, based on that yesterday I made a slighty modification on the <title>in one of my sites.</p> <p>Changed from " Company Name - Keyword " to just "Keyword"</p> <p>Today I checked 2 keywords that im optmizing this site for, in one of then my site jumped 23 positions, in the other, around 30 positions up.</p> <p>Kinda astonishin I would say, anyway, in the case you exemplified, wouldnt be better to put Domain.com after the keywords ?</p></title>
-
The index page of most websites is the most powerful page.
Smart people use that most powerful page to go after their most difficult or most profitable keywords.
Use it wisely.
Your suggested use of "blue widgets" in the title tag of the homepage will not result in a problem. It's smart business, IMO.
The title tag of the homepage on one of my sites reads.... "Domain.com: KW1, KW2, KW3, KW4" As a result I have #1 and #2 rankings for all four of those keywords with my KW page and index page both ranking for them.
Some people will say that is spammy.... It does not bother me. It reads well and gives me the clearly dominant site in those SERPs.
-
Here's what I would do, make the title tag of your home page "Main Keyword | Website Name" and then make the title tag of your blue-widgets.html page be "Main Keyword | Secondary Keyword | Tertiary Keyword" so that both kind of mention the keyword, but don't specifically target identical phrases. This is not a bad thing to do because it is part of how you would get a double listing anyway.
You also won't get meta duplication info this way or anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Keywords ranking however the URL shown is not related to the ranked keyword?
Hi, Some of our ranked keywords and URLs are not related. e.g. the served URL is not optimised for the specific keyword, any ideas? Thank you Daniela
Keyword Research | | EurekaSolutions0 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
Internal URLs competing for keyword
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own. We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert. This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid. This page actually links to the review. What should i do in order to increase ranks for my pages? Make the forum threads and articles crappy for the key word? Would it help to add a canonical link to the articles? Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent? -Rasmus
Keyword Research | | rasmusbang0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Are the Volume numbers from the Keyword Difficulty Tool identical to Google Adwords Keyword Tool?
I use the Keyword Difficulty Tool daily. Because of the troubles with Google's API I can no longer see the search volumes. I still want to use the tool for difficulty numbers because I think this is a much better number than the Google Adwords Competitive bar. If I use the Adwords keyword tool for volume numbers, will that be sufficient? Is this the same as what Moz usually provides? If no, where is the best place to gather volume numbers? Thanks!
Keyword Research | | KevinBloom0