Drop in DA across multiple sites
-
Hi
I monitor and track few Top sites that are Industry leaders. I got -1 to -3 in DA across this month. Has anyone else experienced this and the matter of fact is there has been rare or no change in the sites but the moz backlink data experienced a major drop "more then 100K backlinks were dropped for them in yesterday's report as compared to a 20 day old report".
Has anyone at Moz or anyone in the community experienced the same
-
I'm sorry about this!
Generally, we recommend using a wide variety of backlink tools to get the most illustrative picture of how your site's backlink profile looks. OSE and Ahrefs index differently and have different purposes. Ahrefs is good for quantity while OSE is great for finding higher quality links. You could always try Ahrefs to compare and potentially give your client the peace of mind that the links are still there.
Domain Authority is our own proprietary metric that is closely correlated to Google rankings, so our customers often use OSE to research influential sites to build links. (E.g. which links to try and target)
-
Thanks Eli for your quick response. This particular case is extreme and sudden - I'm trying to figure out the next step for my client. Everything else is going well with our SEO results - it's just DA and Moz not recognizing their backlinks in Feb - which dropped by 5K with the current index.
-
I also saw a drop in many of my client's DA with the most recent indexing, but I would agree with Eli – I work with small businesses, and so few of their links are of high quality, meaning it's likely Moz's index will be leaving them out.
-
Hey Linda,
Unfortunately it's impossible for me to predict whether they will be in our next index as I'm sure there were multiple factors that came into play when we released our latest index.
Check out this link which may be helpful: https://moz.com/blog/301-redirection-rules-for-seo
Sorry I can't be of anymore help!
Eli
-
Same problem. I had a client DA drop from 40 in January to 29 in Feb. Holy cow!
Looks like Moz did not recognize backlinks with 301 redirects that were previously recognized. Any thoughts on why these redirects were not included in the latest index? And - will this be reversed with the next index?
(redirects, in this case, were due to a new domain that was in place in mid-2017 - backlinks from the old domain had been included until this month).
-
Hey!
Thanks for reaching out to us!
Experiencing a lower Domain Authority drop like this is really nothing to worry about and is due to the fact that on the 5th February we released our latest index. Over the last few months, our index size has been fluctuating in size, and we simply may not have index certain websites / pages which are linking to your site, hence the fact that your DA reduced slightly.
Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality links. So, that might explain why you may see some discrepancies with what other tools may be showing.
As a result, some of these metrics, like Domain Authority, can experience some unexpected trends. In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in the index. So, the metrics will probably have some additional context when compared to sites similar to your own.
If you'd like some extra info on how to interpret and investigate metrics like DA, be sure to check out this blog post from Rand: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores
Hope this helps to explain and we hope our next release will bring your scores back up! (Around end of March) Feel free to reach out if there's anything else I can help with!
Eli
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in rankings following a migration
Hi we have recently migrated our website and while I expected some drop in visibility I didnt expect a huge drop and definitely not a big drop in MozRank and MozTrust. But we went from 4.34 to 3.69 on Domain Rank and 4.42 to 3.85 in MozTrust. That to me looks like a lot. Particularly since I have been building links and it should be going up not down. We dont buy links and really dont employ any black hat link building. Now at the same time our total link profile looks massive. Apparently we have 18k of links. there is no way this is correct. Our competitors all have below 5k. The total links have grown from 13k to 18k in a month as well. Where is this coming from? Is there any way of seeing what these links are? Our visibility went up actually after the launch. Main keyword campaign went from 1.59% to 6.13% then to 7.53% at first. Which made sense since the new site has much better on page optimisation. But now this dropped again to 2.37%. Our competitors visibility is much more stable then that. I know some fluctuations is normal but these fluctuations seem a bit drastic. Are they? We still have a few 404s to sort out and quite a bit of re-directs on the page. But other then having impact on speed this should not influence the rankings so severely. Should it? Before we migrated the site I followed the instruction given by Moz https://moz.com/blog/web-site-migration-guide-tips-for-seos and yet there are all these issues that are popping up. It's disappointing that I made all this effort prior to migrating plus made sure our new page is much better in terms of SEO (I mean I even developed a pagination strategy to get rid of the duplicates!) and it doesnt seem like its paying of. Any help is much appreciated. Id say my SEO understanding is mid range but Im really interested in it and keen on building my skills. And this is really discouraging if Im honest. Please help
Link Explorer | | ACEmina0 -
Inbound links that does not appear in open site explorer
There are several links to my website that are old, and are not indexed to locate in Open Site Explorer. Which may be the problem from appearing? This is shown in webmaster tools
Link Explorer | | hectordlux0 -
Open Site Explorer not attributing page authority
Hi there, I have been having an issue with OSE attributing page authority to one of the sites I have been looking at. The homepage page authority is fine but any page after this does not have any according to OSE. I have been in touch with Moz and they have stated it's because there are no external or internal links pointing to any of these pages. However, I know that their are internal links pointing to these pages from the homepage in the nav. The domain is: https://healys.com/ If anyone has any ideas what may be going on that would be great. Thanks!
Link Explorer | | Alice-20160 -
[No Title] for all Top Pages at Open Site Explorer
49 out of the top 50 pages of the domain www.parallels.com shows [No Title]. I find this to be a major concern. Pages have long been established, title tags haven't changed recently. Am seeing a fair amount of 301 and 404s showing up, but actual OK 200 pages still showing [No Title]. Also seeing some decreases in organic search traffic at Google. Might there be a correlation?
Link Explorer | | ChristianMKG0 -
Why don't links from Reddit show up in Site Explorer?
Some are follow and some are no follow. They show up in webmaster tools and not in site explorer. In addition why do some other links show up in webmaster tools but not site explorer?
Link Explorer | | RafeTLouis0 -
I have 1/100 PA & DA with a gTLD ".website" ?
Hello all, We launched a website builder with a ".website" domain and our Domain & Page authority is currently 1/100 . I would like to know if we'r making a mistake by using a ".website" gTLD ? Our site is lyl.website Thanks for your help !
Link Explorer | | LylConcepts0 -
Why won't Open Site Explorer detect inbound links from big name websites?
I understand smaller, spammy sites woudn't get indexed, but some of the websites linking to mine have high domain authorities. The website is a parked subdomain.
Link Explorer | | myers3680 -
Page Authority dropped to 1 for subdirectory in my site
Hey, one of my sites https://www.automationanywhere.com/testing has had all it's pages drop to a page authority of 1 in Moz and the campaign doesnt appear to be indexing any pages from this directory. We launched a new site in this directory on the 12th and havent been getting any moz love since. The pages are indexable and followable, and are being indexed by google and others. The site on the root domain has been unaffected. Please help me get my moz campaign back on track. Thanks!
Link Explorer | | aatethys0