What Can I Do To Improve The SEO of My Site?
-
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that.
If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing.
Website is www.storageunitsoftware.com
Thanks in advance.
-
Hi Roman,
Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format?
3 keywords max:
<url>www.mysite.com/my-keyword-phrase</url>
<page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page>
2 keywords max:
keywords in my headers
2 keywords max:
keywords in my headers
![keyword](image file)
<focus keyword="">1 with Yoast</focus>
<anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor>
For Anchor text, you said this is a previous comment:
"Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_
So that is why I thought one might want to have different highly ranking keywords in the above format.
Excited to see what you have to say!
Emma
-
Thank you : )
-
Wow! Good job!
-
Ok this is your website
www.storageunitsoftware.com- Domain Authority --> 40
- Linking Domains --> 975
- Inbound Links --> 15.9K
This is your keyword
self storage softwareFirst of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92Some aspect that you can improve
Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software
Moz
- Difficulty: 30
- CTR: 53%
- Volume: 101-200
Ahrefs
- Difficulty: 24
- Volume: 450
- You'll need backlinks from ~27 websites to rank in top 10 for this keyword
Semrush
- Difficulty: 46.98
- Volume: 320
Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.
Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are
**let's take the top 5 anchor phrases from external links > Moz Report **
- _[no anchor text] _
- easy storage solutions
- make a payment
- pay online
- rent now
Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.
I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor
So how you can fix it?
Work on your site structure
You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.
Work on link building and outreach
You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text
I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.
https://venturebeat.com/
Domain Authority --> 91
Submissions Page
https://venturebeat.com/guest-posts/https://www.kevinmd.com/
Domain Authority --> 66
Submissions Page
https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voicehttp://www.sitepronews.com/
Domain Authority --> 68
Submissions Page
http://www.sitepronews.com/call-for-writers/Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_
This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.
If the answer were useful do not forget to mark it as a Good Answer CHEERS
and Good Luck
-
Hi kenturley.
The tips that I follow are the following:
- Useful, high quality, relevant content
- Page load speed
- Image optimization
- Header tags
- Outbound links
- Different multimedia
- Broken links
- Readability
- Layout and formatting
- Contact us page
- Site architecture and navigation
- Mobile optimization
- Social sharing
I hope you help.
-
Hi there!
I remember seeing this Whiteboard Friday by Rand which may provide some food for thought: https://moz.com/blog/why-pages-rank-poorly
While your pages aren't ranking overly 'poorly' it may spark some ideas.
As you mentioned looking into building up the backlinks to these pages both internally and externally is a good strategy. Hopefully the above may give you some new avenues to look at.
Cheers,
Casey
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't get my site recognised for keyword
My site prettycool.co.uk and primary we sell fascinators, the problem is I can't get the word fascinators to be listed by Google. We are on the 1st page for most colours ie. pink fascinators, blue fascinators etc. but for the term fascinators even if we fetch we are listed for a couple of hours and then disappear. I've checked for keyword stuffing but our site sell fascinators and we need to have this word in our site and other sites have a lot more references to the term and are listed on the 1st or 2nd pages. We used to be listed on page 1 for many years but the last 2 or 3 years dropped back to page 4 but now nothing. Any help or suggestions would be fantastic!
Technical SEO | | Rutts0 -
Then why my site is not ranking
My website's DA and PAs are good compare with my competitors. Then why my site is not ranking.
Technical SEO | | Somanathan0 -
Should i put an introduction on my site for better seo
Hi, my site is www.in2town.co.uk and we have been having serious problems with our site since our upgrade. Before the upgrade, our site was on the first page of google for many years and most of them we were in the top three, now however since the upgrade of our site we have had serious problems. The main keyword for our site was lifestyle magazine, but now after checking this keyword we are now on page 12, this has gone down over the past couple of days. we had an introduction and information about our magazine on the home page, trying to rank for the keyword lifestyle magazine, we were jumping from page nine to six to ten, we took the intro off as a developer said that we had done enough to rank well for the keyword without putting any text with the keyword on our site, but since taking it off, we have dropped down more in the rankings. I would love to hear from people on their thoughts on this and if we should put back the intro at the top or where they feel we should put it and should we put about the magazine at the bottom. I was always taught, if you want to rank well for a keyword then as well as doing all the linking, you also need to make sure you optimize the page with the keyword looking forward to hearing your thoughts on this
Technical SEO | | ClaireH-1848860 -
Can anyone review my site please?
just wandering if anyone can review my site and give me some feedback please much grateful I have just really trying to get clients don't have any yet and any help would be great. reseolve.com
Technical SEO | | ReSEOlve0 -
Https enabled site with seo issues
Hello, Is there a problem with seo bots etc to crawl and rank my wesbite well if the entire site is https enabled? We have a sign in button which results on the next page being https along with the main homepage and all other pages are https enabled. Any major setbacks to the seo strategies? How do I overcome these issues?
Technical SEO | | shanky10 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Html5 in SEO
What is the convinience of using html5 for seo.As i read is not too good using many h1 in each metacontent (due to crawler alerts) , but it is good to use html5. We have follow or so this web guidelines www.tumanitas.com whtat do you think about taht?
Technical SEO | | ofuente0 -
Managing SEO during web site migration
We have an old web site which currently has good traffic and search ranking. However, the old design is not helping us convert traffic into customers and we have decided to re-design the web site. Due to challenges resolving 4XX issues in the current setup, we will be moving the site to a new CMS and hosting provider. The domain will remain the same. The plan is to create exactly the same pages in the new CMS, as what we have today. And to use the same URLs for each page. Content will remain the same in step one. We will only apply a new layout and design. Besides keeping the URLs the same as in the old system. What else should we be aware of when doing a web site migration, that might impact our search ranking?
Technical SEO | | petersen0