XXXXX21ZZZZZZ.com VS X21Z.com which is a better domain?

[SiddhartJain]

We are launching a new eCommerce business selling  hair extensions, wigs and hair loss prevention products.

Our business name will be LXXks21 Zorever, what will be a better domain name to use lXXks21foZZZer.com or the shorter 4 character domain name X**21Z.com **?

Thanks in advance for taking the time to reply.

[TomRayner]

Agree wholeheartedly. Certainly could be useful for some advertising, like print and mobile campaigns but it's imperative that there isn't any brand dilution.

[UnderRugSwept]

That's an excellent idea, actually. It could be like having your own custom shortened URL. I wouldn't overuse it though; that could confuse people.

[UnderRugSwept]

Oh, sorry. You said the shorter one was easier to remember and apparently that's the part of your response that stuck out in my mind. So we only half disagree.

I think the long one is easier to remember BECAUSE it tells people what it;s about.

[littlesthobo]

Hi Marisa.  We do agree, that's what I said - " the longer one tells you what the site is about ".  That's my reason and it has the additional benefit of the keyword.

[TomRayner]

I'd buy both. I'd use the long one as the main domain and then use L21F.com as a 301 redirect to the main domain.

Reason being, I can see the shorter domain being useful if you're ever running any advertising, including print.

[UnderRugSwept]

Personally I would go with the long one as well. Although for the opposite reason as littlesthbo. I think the longer one is easier to remember because it has meaning and isn't just letters and numbers someone has to remember.

[littlesthobo]

It's a question of personal choice in this instance. While the shorter one might be easier for people to remember, the longer one tells you what the site is about and if on the offchance you get people searching how to look 21 forever, you have your keywords in the domain name,

Personally, I would go with the long one.