Content Strategy/Duplicate Content Issue, rel=canonical question
-
Hi Mozzers:
We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer.
We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places.
What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out.
Does anyone have deeper thinking about this?
-
Basically, your is diluting its own efforts and resources, the idea to publish content in other domain make sense if it applied in the right way. (this not the case).
1- There is no make sense to have the same content in 2 places, so let see what Google has to say about it. Duplicate content
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the no index meta tag to prevent search engines from indexing their version of the content.
Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.
Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is_ legal requirements to buy a home._
So boost your SEO efforts is to build other articles on other pages around this content, if you made a quick content research about the topic _legal requirements to buy a home. _
Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is legal requirements to buy a home.
- how much do you need to buy a house KD=4 Volume=600
- the best state to buy a house KD=10 Volume=350
- what to do after buying a house KD=4 Volume=350
So the best way to boost your content strategy and your Search Ranking is to create a universe around your content where the center of that universe is your article ( hahaha this just a Marvel joke), Also do not forget to include an internal link strategy and site structure strategy
Regards Hope this info will help you
-
Hi David,
In my limited understanding that won't helpful. Content should published on the blog first then anywhere else
To prevent Google indexing other blogs/website you need to canonicalised the other sites to the Original(your blog), this means that users on the individual sites can find the same information and the correct path but if you search for Google you get to the final page quicker.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content with URLs
Hi all, Do you think that is possible to have duplicate content issues because we provide a unique image with 5 different URLs ? In the HTML code pages, just one URL is provide. It's enough for that Google don't see the other URLs or not ? Example, in this article : http://www.parismatch.com/People/Kim-Kardashian-sa-securite-n-a-pas-de-prix-1092112 The same image is available on: http://cdn-parismatch.ladmedia.fr/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize1-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize2-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize3-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg Thank you very much for your help. Julien
Intermediate & Advanced SEO | | Julien.Ferras0 -
Content Cannibalism Question with example
Hi, Since I love writing and I write a lot I always find myself worried about ruining for my self with Content Cannibalism. Yesterday, while looking to learn about diamonds I encountered a highly ranked website that has two pages ranking high on the first page simultaneously (4th and 5th) - I never noticed it before with Google. The term I googled was "vvs diamonds" and the two pages were: http://bit.ly/1N51HpQ and http://bit.ly/1JefWYS Two questions: 1. Does that happen often with Google (presenting two lines from the same site on first page)? 2. Would it be better practice for the writer to combine them? - creating a one more powerful page... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Duplicate content on .com .au and .de/europe/en. Would it be wise to move to .com?
This is the scenario: A webstore has evolved into 7 sites in 3 shops: example.com/northamerica example.de/europe example.de/europe/en example.de/europe/fr example.de/europe/es example.de/europe /it example.com.au .com/northamerica .de/europe/en and .com.au all have mostly the same content on them (all 3 are in english). What would be the best way to avoid duplicate content? An answer would be very much appreciated!
Intermediate & Advanced SEO | | SEO-Bas0 -
Rel=Canonical=CONFUSED
Hey, I am a confused canonical and here's why - please help! I have a master website called www.1099pro.com and then many other websites that simply duplicate the material on the master site (i.e www.1099A.com, www.1099T.com, www.1099solution.com, and the list goes on). These other domains & pages have been around for long enough that they have been able to garner some page authority & domain authority that it makes it worthwhile to redirect them to their corresponding pages on www.1099pro.com. The problem is two-fold when trying to pass this link-juice: I do not have access to the web-service that hosts the other sites/domains and cannot 301 redirect them The other sites/domains are setup so that whatever changes I make to www.1099pro.com are automatically distributed across all the other sites. This means that when I put on www.1099pro.com it also shows up on all the other domains. It is my understanding that having on a site such as www.1099solution.com does not pass any link juice and actually eliminates that page from the search results. Is there any way that I can pass the link juice?
Intermediate & Advanced SEO | | Stew2220 -
Simple Pagination and Rel Canonical
Hello, I am trying to find a solid solution to this. I think it is simple, but trying to think of a good setup for SEO. If you have a paginated result set, page 1, page 2, page 3, page 4. What i am wondering is, should I point my REL CANONICAL page to Page 1 always, so i'm not loosing power from the first page? Domain structure: www.domain.com/search/[term]/page1/
Intermediate & Advanced SEO | | aactive
www.domain.com/search/[term]/page2/ Should I point all pages to page 1, so I don't get watered down as we go farther into the site? Thoughts?0 -
Http and https duplicate content?
Hello, This is a quick one or two. 🙂 If I have a page accessible on http and https count as duplicate content? What about external links pointing to my website to the http or https page. Regards, Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
ECommerce syndication & duplicate content
We have an eCommerce website with original software products. We want to syndicate our content to partner and affiliate websites, but are worried about the effect of duplicate content all over the web. Note that this is a relatively high profile project, where thousands of sites will be listing hundreds of our products, with the exact same name, description, tags, etc. We read the wonderful and relevant post by Kate Morris on this topic (here: http://mz.cm/nXho02) and we realize the duplicate content is never the best option. Some concrete questions we're trying to figure out: 1. Are we risking penalties of any sort? 2. We can potentially get tens of thousands of links from this concept, all with duplicate content around them, but from PR3-6 sites, some with lots of authority. What will affect our site more - the quantity of mediocre links (good) or the duplicate content around them (bad)? 3. Should we sacrifice SEO for a good business idea?
Intermediate & Advanced SEO | | erangalp0