How do I outrank Monster and ZipRecruiter in Google for Jobs?
-
My company has recently started using Google for Jobs to post all of it's available positions. Unfortuntely, they also list these same jobs on third party job boards like Monster.com, ZipRecruiter, Lensa, etc.
Some people are wondering why we aren't outranking these third party sites. My explanation has been that those sites are specifically made for job searching and have much better authority with Google, so they are going to always outrank us.
Aside from taking down the third party posts, is there anything we can do to get our jobs higher in the rankings for Google for Jobs?
Very appreciated!
-
That would be the first step--push it onto HR's plate and have them write new ads and job descriptions. : ) But it's hardly likely that it would be sufficient, anyway, I mean your company may have authority in organic rankings for whatever it is your company does or makes and the likelihood that Google's going to push a page up for what is essentially a barely related topic (the job description) may be overly optimistic on the boss' part.
If you can show that at least the job ad comes up for the job title and company name, at least that might be something they can latch onto.
-
If it were up to me I would drop our own Google for Jobs and let the recruiter sites do it for us. Unfortunately, I'm not the final decision-maker and despite my recommendations the company continues to push its own job postings.
In my opinion, unless we drastically change the job postings content, we aren't going to outrank the giants.
-
A company must pick its battles. Is the company's ultimate goal to outrank sites that specialize in recruitment or is the company's goal to recruit the best personnel possible? Why not put your resources toward your core products and services and let third parties do what they do best?
-
The thing with "Indeed", and it's lesser "ZipRecruiter", is that they're a massive listing directory, they are not however able to keep up in specific job titles. They certainly do not show up in the first several pages of my local web design. Nor accounting, or lawyers, etc.
So with a bit of work, link building, content creation etc! you could certainly outrank them in specific trades, not "Job listings" or anything over the top, but specific to your business/niche more than likely.
-
Have you marked up your job postings with Structured Data? It might be good to look at if not as it's something that they're taking into account for being shown in the job search widget that comes up in search results from time to time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Silo Structure in the eye of google?
does silo structure has a positive point on Google Ranking or not, and what is the importance of internal linking, how google see the internal linking content as compared to less internal linking, I'm trying an experiment I do a lot of internal backlinking in Website Unionwell as compared to Website B (which has apparently less internal Links) so with your experience in SEO field which site will get traffic rapidly.
Intermediate & Advanced SEO | | saimkhanna0 -
New Google Update on 21st April
Hi We all know that the mobile update is coming on the 21st April and if your site isnt mobile friendly in Googles eye you will be removed from the mobile index. Will this affect tablets. Most of our pages are mobile friendly but there are a few which arent. However these are tablet friendly. I havent heard Google mention about tablet rankings. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Why is this site not indexed by Google?
Hi all and thanks for your help in advance. I've been asked to take a look at a site, http://www.yourdairygold.ie as it currently does not appear for its brand name, Your Dairygold on Google Ireland even though it's been live for a few months now. I've checked all the usual issues such as robots.txt (doesn't have one) and the robots meta tag (doesn't have them). The even stranger thing is that the site does rank on Yahoo! and Bing. Google Webmaster Tools shows that Googlebot is crawling around 150 pages a day but the total number of pages indexed is zero. It does appear if you carry out a site: search on Google however. The site is very poorly optimised in terms of title tags, unnecessary redirects etc which I'm working on now but I wondered if you guys had any further insights. Thanks again for your help.
Intermediate & Advanced SEO | | iProspect-Ireland0 -
Why is my site not getting crawled by google?
Hi Moz Community, I have an escort directory website that is built out of ajax. We basically followed all the recommendations like implementing the escaped fragment code so Google would be able to see the content. Problem is whenever I submit my sitemap on Google webmastertool it always 700 had been submitted and only 12 static pages had been indexed. I did the site query and only a number of pages where indexed. Does it have anything to do with my site being on HTTPS and not on HTTP? My site is under HTTPS and all my content is ajax based. Thanks
Intermediate & Advanced SEO | | en-gageinc0 -
Why is Google Displaying this image in the search results?
Hi i'm looking at advice on how to remove or change a particular image Google is displaying in the search results. I have attached a screenshot. From the first look of it, i assumed the image would be related and be on the dealers Google+ Local Page: https://plus.google.com/118099386834104087122/about?hl=en But there are no photos. The image seems to be coming from the website. Is there a way to stop Google from displaying this image or making them display a totally different image. Thanks, Chris XzfsnUy.png
Intermediate & Advanced SEO | | Mattcarter080 -
How does google count a menu on each page
Hello, Just wondering how google treats the TOp and bottom menu that you see on each page of a website ? Does it count it on all the pages in terms of link juice, or is it just there for user experience and only what it counts are the links in the content of a page or on the side ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Google Places Duplicate Listings
Hey Mozzers- I know the basic process for handling duplicate listings, but I just want to make sure and ask because this one is a little sensitive. I have a client with a claimed and verified listings page, which is here: http://maps.google.com/maps/place?q=chambers+and+associates&hl=en&cid=9065936543314453461 There is also another listing (which I have not claimed yet) here: http://maps.google.com/maps/place?q=dr.+george+chambers&hl=en&cid=14758636806656154330 The first listing has 0 reviews, where the 2nd unverified listing has 12 fantastic 5 star reviews. We can all agree that if I can get these two listings to merge, his general listing will perform much better than it already is (the first listing has about 200 actions per months). So, what is the best way to merge these two without losing any reviews and without suspending my places account? Thanks in advance! Ian
Intermediate & Advanced SEO | | itrogers0 -
Nofollow links in Google Webmaster
I've noticed nofollow links showing up in my Google Webmaster tools "links to your site" list. If they are nofollow why are they showing up here? Do nofollow links still count as a backlink and transfer PR and authority?
Intermediate & Advanced SEO | | NoCoGuru1