Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
-
I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools).
About 6 months ago the rankings started to dive for national search terms.
Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
-
Hi Rhys,
The time frame of 6 months ago seems to coincide with the roll-out of Google's Mobile First Index update.
https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Could you be more specific as to what types of keywords saw the drop in rankings and also where the rankings dropped? Why I ask is because there could be a variety of reasons:
-
Product-specific keywords
If product-specific keywords were the ones that dropped in rankings and if you also noticed that all the other sites outranking on the same keywords increased in rankings, then perhaps it might have been an algorithm change. -
Google Mobile or Desktop results?
Where did the rankings drop? Were they on Google Mobile or on Google Desktop? Different search indexes would have different diagnosis and reasons for a change in rankings. -
Other factors?
Were there any other factors that might have affected the rankings? Changes in site structures or backlink profiles etc?
More information would be helpful in figuring this out!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outrank sb if PA and DA equal
Hi ! Is it correct to say that if I have the same DA and PA I should outrank a competitor if I do my On-Page SEO right ? Cheers Marc
Competitive Research | | RWW0 -
How on Earth are These Sites Outranking Us?
Hello all, My colleague and I have been doing a lot of work to optimise our companies site (www.allseasonshire.eu/). The project is still massively work in progress. While we've been analysing the SERPs for KW's we're trying to rank for we've noticed two sites that are outranking us and we can't work out why. The sites in question are www(dot)nationwide-boilerhire(dot)co(dot)uk & and www(dot)nationwideboilerhire(dot)com. They're both very small sites, with hardly any content and basically zero external links pointing to them. When we compare the root domains in OSE our site comes out on top on every single competitive metric as well, most of them by a long shot. I'm just wondering if anyone can help shed some light on why these two sites would be appearing so high in SERPs and why they would be outranking us? Any input anyone has is greatly appreciated. Thanks, Ryan Edit: Keyword in question is 'boiler hire'. Thanks for your answer Nishadha, would that alone really be enough though?
Competitive Research | | allseasonshire0 -
Building a high-traffic website in a jobs-related domain
Hi, We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting: Sarkari Naukri Government Jobs / Govt Jobs Latest Government jobs Banking Jobs Bank jobs Railway jobs Employment News IBPS SSC We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts. How do we go about building a high-traffic website in this domain? Thanks...
Competitive Research | | Shalin.TJ0 -
Our site is slow..
We have noticed that our site is much slower than many of our competitors and expect that this is affecting our organic ranking. We are on dedicated UK Fast server with [20/08/2013 16:44:35] Tony Jackson: Operating System: CentOS 6 64-bit
Competitive Research | | seanmccauley
CPU: 1x Intel Xeon E5-2620 @ 2.0GHz
Memory: 8x 8GB DDR3 RDIMM
Hard Drive: 4x 128GB SSD RAID10
[20/08/2013 16:46:28] Tony Jackson: Nginx, percona, tomcat/solr, Magento CE, cat: 25200 products I could really do with your thoughts on this page for example http://www.pretavoir.co.uk/sunglasses/ray-ban-sunglasses.html0 -
Why would a site with virtually no external links and low authority rank very high?
Hey there: I'm not sure anyone's going to be game to answer this but... I have designed, done on-page optimization for and done ongoing content marketing and linkbuilding for a local fitness site. The site is about nine months old and I am attempting to achieve rank for the keyword "personal trainers in philadelphia." We've made progress; having taken a new site from +100 to 19 in about four or five months worth of content creation and linkbuilding on a very modest budget. I'm not complaining. What has me confused though is that there are one or two sites that are ranking very high for this keyword string with considerably shoddier metrics than our site and I'm wondering how a stock WP theme site with very few inbound links can rank top five for a reasonably competitive keyword? Our site is http://vtrainersinc.com. The site I've noticed that ranks top five and seems to have an inferior SEOMoz profile is bodycrafters.net. Anybody got any ideas as to why these things seem to occur? I have this feeling this site has stumbled upon a magic SEO elixir which I'd like to get my hands on!
Competitive Research | | splatdude0 -
Open Site Explorer Twitter and Facebook Links
I was using Open Site Explorer to compare some of my site's links to a competitor and I noticed that my Twitter page is not counting as an incoming link, whereas theirs are. From what I can tell, we have the same kind of setup on my twitter page, listing the domain in the company information... but no luck. Any suggestions on what I may be able to change? For reference: twitter.com/mediamegamall ... I know I need to work on the twitter presence... one thing at a time 🙂
Competitive Research | | Ask_MMM0 -
Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools? I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality? Thank you Sunil.
Competitive Research | | sunilmuse0 -
Why there is no even close correlation between MajesticSEO data and Open Site? Explorer?
I compared my site home page against my competitor homepage with Open Site Explorer and I found that according Open Site Explorer I have only 3 backlinks where in MajesticSEO I have more than 100 backlinks in 'Historic' data and more 90 in '30 days fresh data'. Why there is no even close correlation between MajesticSEO data and Open Site Explorer? How SEOMoz count backlinks?
Competitive Research | | eladlvy0