Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Does having alot of pages with noindex and nofollow tags affect rankings?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does having alot of pages with noindex and nofollow tags affect rankings?

    Intermediate & Advanced SEO
    4
    9
    2327
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JimJ
      JimJ last edited by

      We are an e-commerce marketplace at for alternative fashion and home decor. We have over 1000+ stores on the marketplace.  Early this year, we switched the website from HTTP to HTTPS in March 2018 and also added noindex and nofollow tags to the store about page and store policies (mostly boilerplate content)

      Our traffic dropped by 45% and we have since not recovered. We have done

      I am wondering could these tags be affecting our rankings?

      1 Reply Last reply Reply Quote 1
      • JimJ
        JimJ @GastonRiera last edited by

        Hi Gaston

        Thank you for the detailed response and suggestions. I will follow up with my findings. Point 3 and 4; - I think there is something there.

        James

        1 Reply Last reply Reply Quote 0
        • GastonRiera
          Gaston Riera @JimJ last edited by

          Hi James,

          Great that you've checked out those items and there aren't errors.

          I'd break my response into bullet points so its easier to respond 🙂

          1- I'm bugged that the traffic loss occurs in the same month as the https redirection. 
          That completely tells me that you've either killed, redirected or noindexed some pages that drove a lot of traffic. 
          2- Also it could be possible that you didn't deserve that much traffic due to either being ranked on searches that you weren't relevant or Google didn't fully understand your site. That often happens when migration takes places, as Google needs to re-calculate and fully understand the new site.

          3- If you have still on the old HTTP search Console property, I'd check as many (and in some scalable way) keywords as possible, trying to find which have fallen out in rankings.
          4- When checking those keywords, compare URLs that were ranked, there could be some changes.

          5- And lastly, have you made sure that there aren't any indexation and/or Crawlability issues? Check the raw number of indexable URLs and compare it with the number that Search Console shows in the index coverage report.

          Best wishes.
          GR

          JimJ 1 Reply Last reply Reply Quote 0
          • JimJ
            JimJ @GastonRiera last edited by

            Hi Gaston

            Thank you for sharing your insights.

            1. I have looked through all the pages and made sure we have not noindexed important pages

            2. The migration went well; no double redirects or duplicate content.

            3. I looked through Google search console - Fixed all the errors; (mostly complains about 404 error caused by products that are out of stock or from vendors who leave the website)

            4. A friend said he thinks our pages are over-optimized - and hence that could be the reason; We went ahead and tweaked all the pages that were driving traffic; but change.

            If you have a moment here is our website: www.rebelsmarket.com - If there is anything that standsout please let me know. I appreciate your help

            James

            GastonRiera 1 Reply Last reply Reply Quote 0
            • JimJ
              JimJ @jasongmcmahon last edited by

              Hi Joe

              We have applied all the redirects carefully and tested them to make sure; we have no duplicate content

              The url:  www.rebelsmarket.com

              Redirect to SSL: March 2018 (we started with the blog and then moved to products page)

              We added; noindex and nofollow tags at the sametime;

              Thank you

              James

              1 Reply Last reply Reply Quote 0
              • JimJ
                JimJ @JohnSammon last edited by

                Hi John

                Sorry, I have been tied up with travel schedule. Here is the website www.rebelsmarket.com

                Thank you for your help John

                1 Reply Last reply Reply Quote 0
                • jasongmcmahon
                  jasongmcmahon last edited by

                  Hi James,

                  Yiut issues lie elsewhere - did anything else happen during the update? My first thoughts are that the redirects were incorrectly applied.

                  • Whats the URL?
                  • When was the redirect HTTP > HTTPS installed & how?
                  • When was  noindex and nofollow tags added?

                  You're a month in, so you should be able to recover. Sharing the URL would be useful if you need any further assistance.

                  JimJ 1 Reply Last reply Reply Quote 0
                  • JohnSammon
                    JohnSammon last edited by

                    Hey James - would you be comfortable sharing the URL? I can run some diagnostics on it to see what other issues could be the cause of the drop.

                    Thanks!

                    John

                    JimJ 1 Reply Last reply Reply Quote 0
                    • GastonRiera
                      Gaston Riera last edited by

                      Hi James,

                      I'm sorry to hear that you've lost over 45% of your traffic.
                      Absolutely not, having a lot of noindex and nofollow pages won't affect your rankings and your SEO strength.

                      On the other hand, a traffic drop could be related to many issues, some of them:

                      • Algorithm changes, there has been a lot of movement this year
                      • You've noindexed some of your high traffic pages
                      • Some part of the migration gone wrong
                      • And the list could be endless.

                      I'd start checking Search Console, there you could spot which keywords and/or URLs are those that aren't ranking that high.

                      It might come handy, this sort of tutorial on analyzing a traffic drop: How to Diagnose SEO Traffic Drops: 11 Questions to Answer - Moz Blog

                      Hope it helps.
                      Best luck.
                      GR

                      JimJ 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Pank0077

                        Website ranking stuck on 2nd page of google. How to bring it in top 10 position??

                        Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any  search experts on the forum. My website is 2.5 months old. Many Thanks

                        Intermediate & Advanced SEO | | Pank0077
                        0
                      • Brenda.Haines

                        Looking for opinions on structuring meta title tags/page title/menu title/H1

                        Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

                        Intermediate & Advanced SEO | | Brenda.Haines
                        1
                      • jgoehring-troy

                        Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?

                        Hi everyone, Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B. The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website. If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags? I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow.   Do you follow?  🙂 Apologies for the lengthy post. Love this community and the great Moz team. Thanks, Joe

                        Intermediate & Advanced SEO | | jgoehring-troy
                        0
                      • paulissai

                        Do low quality subdomains affect the ranking performance/quality of a root domain?

                        Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy

                        Intermediate & Advanced SEO | | paulissai
                        0
                      • LosNomads

                        301 redirection pointing to noindexed pages

                        I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.

                        Intermediate & Advanced SEO | | LosNomads
                        0
                      • JustinTaylor88

                        Duplicate internal links on page, any benefit to nofollow

                        Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!

                        Intermediate & Advanced SEO | | JustinTaylor88
                        0
                      • RichFinnSEO

                        Meta Tag Force Page Refresh - Good or Bad?

                        I had recently come across a meta tag that could cause a auto refresh on a users browser when implemented.  I have been using it for a redesign and was curious if there could be any negative effects for using it, here is the code: All input is appreciated. Ciao, Todd Richard

                        Intermediate & Advanced SEO | | RichFinnSEO
                        0
                      • Jellyfish-Agency

                        Rel=canonical tag on original page?

                        Afternoon All,
                        We are using Concrete5 as our CMS system, we are due to change but for the moment we have to play with what we have got. Part of the C5 system allows us to attribute our main page into other categories, via a page alaiser add-on. But what it also does is create several url paths and duplicate pages depending on how many times we take the original page and reference it in other categories. We have tried C5 canonical/SEO add-on's but they all seem to fall short. We have tried to address this issue in the most efficient way possible by using the rel=canonical tag. The only issue is the limitations of our cms system. We add the canonical tag to the original page header and this will automatically place this tag on all the duplicate pages and in turn fix the problem of duplicate content. The only problem is the canonical tag is on the original page as well, but it is referencing itself, effectively creating a tagging circle. Does anyone foresee a problem with the canonical tag being on the original page but in turn referencing itself? What we have done is try to simplify our duplicate content issues. We have over 2500 duplicate page issues because of this aliasing add-on and want to automate the canonical tag addition, rather than go to each individual page and manually add this tag, so the original reference page can remain the original. We have implemented this tag on one page at the moment with 9 duplicate pages/url's and are monitoring, but was curious if people had experienced this before or had any thoughts?

                        Intermediate & Advanced SEO | | Jellyfish-Agency
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.