What is your process for finding the best keywords for which to optimize and track?

[bizmarquee]

(I searched but didn't find anything similar here)

When you start a campaign, what is your method for finding the best keywords to optimize on your site and to track? Please share methodologies and tools on Moz that you use. I of course use Keyword explorer, and choose the higher volume keywords, but I am not sure I am looking in the most effective places. Any discussion on this would be greatly appreciated.

[jasongmcmahon]

This all depends on what your business wants to sell, to whom & where. As for keyword research, I'd recommend using:

• Keywords Everywhere
• SEM Rush
• Google KW planner/
• Moz
• Ahrefs
• AnswerThePublic

[MyBambooSEO]

One of the coolest tools that I've run across to work in conjunction with MOZ Pro is a free plugin https://keywordseverywhere.com/ . Someone needs to create an API to sync with MOZ.

Here is the direct link:
https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp

It is a google chrome plugin that is amazing and very efficient and effective. For every search you do it lists related keywords and the cost / if you were to use add words. You can quickly check to mark the keywords that you want to add to a .csv file and download them in bulk. Then upload to MOZ.

I also use Moz in conjunction with AWR (Advanced Key Word ranking) which is about 99 / month but an incredible tool for SERP tracking. Once you learn it and understand the graphs and have all the keywords input properly. You just have to look at weekly reports. MOZ may do the exact same thing but I have been using this program for soo long that it is hard to switch / re-tool / re-learn, so for me, it is worth the additional 99/mo.

But if you have not downloaded and installed the chrome plugin Key Words Every Where, do it. You may thank me later.  It literally takes 5 minutes to install and no configuration. IT IS AMAZING!! Hope this helps!

Kevin