Moving from no follow to follow links on our eCommerce site
-
Hi everyone,
I recently taken on an SEO eCommerce account and found that all the footer links have a no follow attribute.
I've requested that the no follow tags be removed as the pages are quite valuable (about us, finance, recycling, help centre etc). I've been asked what the risks are and all I can think of is a slightly increased number of pages for Google to Crawl. Are there any other risks you can think of?
Does anyone have experience around making this type of change?
For benefits, I believe that it will make our content look more trustworthy to Google and help with traffic through to those pages in the SERPs. Any other pros you can think of will be a great help.
-
Fab, thank you both for your thoughts. I was 99% sure I was going to do it, just needed someone else to agree with me
-
Are the pages linked elsewhere with follow links? And therefore, are those pages already indexed? (I would be surprised if they weren't, especially "About Us"). If so, changing the follow status won't have any impact on crawl budget but will demonstrate to Google that those pages are more important to you.
It seems to me that the pages you've listed would certainly be pages you would want to be indexed. And give the small number of pages you're talking about, it's not going to have any real impact on your crawl budget.
The fact that you're talking about less than 10 additional pages aside, if you're worried about crawl budget (as you might need to be if your e-commerce site is vast), then there is a good article here from Yoast: https://yoast.com/crawl-budget-optimization/
The pertinent section, and to work out if you really need to worry, is:- Determine how many pages you have on your site, the number of your URLs in your XML sitemaps might be a good start.
- Go into Google Search Console.
- Go to Crawl -> Crawl stats and take note of the average pages crawled per day.
- Divide the number of pages by the “Average crawled per day” number.
- If you end up with a number higher than ~10 (so you have 10x more pages than what Google crawls each day), you should optimize your crawl budget. If you end up with a number lower than 3, go read something else.
-
You can go for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Feedback needed on possible solutions to resolve indexing on ecommerce site
I’ve included the scenario and two proposed fixes I’m considering. I’d appreciate any feedback on which fixes people feel are better and why, and/or any potential issues that could be caused by these fixes. Thank you! Scenario of Problem I’m working on an ecommerce website (built on Magneto) that is having a problem getting product pages indexed by Google (and other search engines). Certain pages, like the ones I’ve included below, aren’t being indexed. I believe this is because of the way the site is configured in terms of internal linking. The site structure forces certain pages to be linked very deeply, therefore the only way for Googlebot to get to these pages is through a pagination page (such as www.acme.com/page?p=3). In addition, the link on the pagination page is really deep; generally there are more than 125 links on the page ahead of this link. One of the Pages that Google isn’t indexing: http://www.getpaper.com/find-paper/engineering-paper/bond-20-lb/430-20-lb-laser-bond-22-x-650-1-roll.html This page is linked from http://www.getpaper.com/find-paper/engineering-paper/bond-20-lb?p=5, and it is the 147<sup>th</sup> link in the source code. Potential Fixes Fix One: Add navigation tags to the template so that search engines will spend less time crawling them and will get to the deeper pages, such as the one mentioned above. Note: the navigation tags are for HTML-5; however, the Magento site in which this is built does not use HTML 5. Fix Two: Revised the Templates and CSS so that the main navigation and the sidebar navigation is on the bottom of the page rather than the top. This would put the links to the product pages in the source code ahead of the navigation links.
Technical SEO | | TopFloor0 -
Better to Remove Toxic/Low Quality Links Before Building New High Quality Links?
Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. The SEO firm believes it imperative to remove links from the toxic domains. Should I remove toxic links before building new one? Or should we first work on building new links before removing the toxic ones? My site only has 442 subdomains with links pointing to it. I am concerned that there may be a drop in ranking if links from the toxic domains are removed before new quality ones are in place. For a bit of background my site has a MOZ Domain authority of 27, a Moz page authority of 38. It receives about 4,000 unique visitors per month through organic search. About 150 subdomains that link to my site have a Majestic SEO citation flow of zero and a Majestic SEO trust flow of zero. They are pretty low quality. However I don't know if I am better off removing them first or building new quality links before I disavow more than a third of the links to the site. Any ideas? Thanks,
Technical SEO | | Kingalan1
Alan0 -
Canonical URLs in an eCommerce site
We have a website with 4 product categories (1. ice cream parlors, 2. frozen yogurt shops etc.). A few sub-categories (e.g. toppings, smoothies etc.) and the products contained in those are available in more than one product category (e.g. the smoothies are available in the "ice cream parlors" category, but also in the "frozen yogurt shops" category). My question: Unfortunately the website has been designed in a way that if a subcategory (e.g. smoothies) is available in more than 1 category, then itself (the subcategory page) + all its product pages will be automatically visible under various different urls. So now I have several urls for one and the same product: www.example.com/strawberry-smoothie|SMOOTHIES|FROZEN-YOGURT-SHOPS-391-2-5 and http://www.example.com/strawberry-smoothie|SMOOTHIES|ICE-CREAM-PARLORS-391-1-5 And also several ones for one and the same sub-category (they all include exactly the same set of products): http://www.example.com/SMOOTHIES-1-12-0-4 (the smoothies contained in the ice cream parlors category) http://www.example.com/SMOOTHIES-2-12-0-4 (the same smoothies, contained in the frozen yogurt shops category) This is happening with around 100 pages. I would add canonical tags to the duplicates, but I'm afraid that by doing so, the category (frozen yogurt shops) that contains several non-canonical sub-categories (smoothies, toppings etc.) , might not show up anymore in search results or become irrelevant for Google when searching for example for "products for frozen yoghurt shops". Do you know if this would be actually the case? I hope I explained it well..
Technical SEO | | Gabriele_Layoutweb0 -
301 Multiple Sites to Main Site
Over the past couple years I had 3 sites that sold basically the same products and content. I later realized this had no value to my customers or Google so I 301 redirected Site 2 and Site 3 to my main site (Site 1). Of course this pushed a lot of page rank over to Site 1 and the site has been ranking great. About a week ago I moved my main site to a new eCommerce platform which required me to 301 redirect all the url's to the new platform url's which I did for all the main site links (Site 1). During this time I decided it was probably better off if I DID NOT 301 redirect all the links from the other 2 sites as well. I just didn't see the need as I figured Google realized at this point those sites were gone and I started fearing Google would get me for Page Rank munipulation for 301 redirecting 2 whole sites to my main site. Now I am getting over 1,000 404 crawl errors in GWT as Google can no longer find the URL's for Site 2 and Site 3. Plus my rankings have dropped substantially over the past week, part of which I know is from switching platforms. Question, did I make a mistake not 301 redirecting the url's from the old sites (Site 2 and Site 3) to my new ecommerce url's at Site 1?
Technical SEO | | SLINC0 -
Find all 404 links in my site that are indexed
Hi All, Find all 404 links in my site that are indexed. We deleted a lot of URl's from site but now i dont have the track of all we deleted. Any site/Tool can scan the index and give me the exact URL's so I can use https://www.google.com/webmasters/tools/removals?hl=en&rlf=all Regards Martin
Technical SEO | | mtthompsons0 -
We just recently moved site domains, and I tried to set up a new campaign for the new root domain, but it threw an error?
It threw an error saying we cannot access the SERPs of this site? Any reason why? It is an https:// site instead of the http://, but even our older domain had an https://
Technical SEO | | josh1230 -
Pros & Cons of deindexing a site prior to launch of a new site on the same domain.
If you were launching a new website to completely replace an older existing site on the same domain, would there be any value in temporarily deindexing the old site prior to launching the new site? Both have roughly 3000 pages, will launch on the same domain but have a completely new url structure and much better optimized for the web. Many high ranking pages will be redirected with 301 to the corresponding new page. I believe the hypothesis is this would eliminate a mix of old & new pages from sharing space in the serps and the crawlers are more likely to index more of the new site initially. I don't believe this is a great strategy, on the other hand I see some merit to the arguments for it.
Technical SEO | | medtouch0 -
When moving my ecommerce website from one host to another should I also 301 all my image urls?
I'm going to be 301'ing a lot of pages, but should i also 301 my image URLS? Any other helpful hints would be awesome too, as this will be my first move online ever. We've been with our host 3 years. Thanks! Paul Serra STbands.com, Owner
Technical SEO | | Hyrule0