How does an accurate and active Google My Business profile impact a company that does all of its work nationally/internationally through remote consulting?
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I'm trying to convince a client of the importance of their Google My Business profile and other listings. But because they are less concerned about local since they are a remote based B2B coaching group they don't see it as a priority. Any resources to help me unpack the importance?
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Thank you Miriam- thanks for pointing me to those guidelines!
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Hi Sean,
While a local business without a physical premise can do organic local SEO, if your client isn't having face-to-face interactions with its customers, they should not be creating a Google My Business listing. Google states this in their guidelines, which state:
"Eligible businesses
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours."
So, while Will is correct in stating that there are still some things a remote/virtual business can do to compete in the organic rankings for local search phrases, building a GMB listing isn't one of them.
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Thank you so much Will! There were several nuggets in both resources that will help me!
Best regards,
Sean
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I remember Dana DiTomaso talking about this kind of topic at SearchLove in San Diego. You can see her slides here.
My colleague Tom Capper also talked about local SEO without a physical presence at MozCon in 2018 - slides here.
Hope one of those helps. Good luck!
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