Is surfacing top blog posts with read more link could create a boost in traffic to main domain?
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Hi mozzers,
Because our blog is located on blog.example.com on powered by Wordpress and currently can't migrate it to the main domain, unfortunately. Since we would like to grow our main's domain organic traffic and would like to test an option that could help us leverage the traffic of the top blog posts content. There is a Wordpress API that would allow us to get 100-200 words(snippet of the blog post) from the blog posts into the main domain that would provide a "Read more link" linking back to the blog.
Is this even a good idea assuming we would make sure content is not identical? -
To me, this idea sounded weird and you have confirmed what I was thinking.
Thank you.
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First of all, if it's pulling a snippet of the blog post, then I'm not sure how you would not make the content identical.
Secondly, I feel like the blog posts on the subdomain would have a better chance at ranking for specific keywords than a snippet of the blog post on the main domain because the URL with the whole blog post would have more content and has the better chance of attracting links including internal links as well.
Also, I don't understand why it would be more important to get the organic traffic to blog content to the main domain instead of the subdomain where the blog is hosted. Both the domain and subdomain are assets owned by the same company so all traffic to both destinations should be valuable. If you setup your blog properly, you can still include all the navigation links to all the main pages of the domain and add internal links within the blog content linking over to the main pages on the domain.
In conclusion, I wouldn't worry about adding the snippets to the main domain and just integrate the two as much as possible by creating the same sitewide navigation and linking within the content as much as possible.
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