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Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?

Moz Pro

670

ffctas last edited by

When clicking on an adwords ad the page the landing page has a page authority of 26. When clicking on organic search to the same exact landing page the page authority is 37. Why is this. Does moz or, more importantly Google see these as the same or separate pages?

Thanks

Tom
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effectdigital last edited by

Make sure you look at your URL bar when claiming that two URLs are "the same exact landing page". Just because they look the same, that doesn't mean they are the same. A page is defined first and foremost by its location, its URL. If the URL is different, it's not the exact same page
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jasongmcmahon last edited by

PPC traffic doesn't add anything to a pages PA or a sites DA.
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