How often does Google review Featured Snippets? What do you think?
-
Hi, I was wondering if anyone knows how often Google review Featured Snippets and if there is a way to find out?
Thanks
-
Hi,
I had the same question. My web LO+EIR had several pages with and without featured snippets. I even tried out asking Google on GSC to review multiple times the page but sometimes it worked and sometimes it didn't...
-
Hello Chris,
Do you mean how often a snippet will get re-evaluated by the algorithm? I think that's pretty much a continuous process. Some snippets will be more volatile than others based factors like the news cycle, the intent implied by the keyword, seasonality, user-feedback signals that tell Google if people are happy with the result...
I don't think humans are generally going through the search results and reviewing snippets, as that just would not be scaleable. Quality Raters may look at them, but their feedback is considered more at the macro-level, as in "did this change to the algorithm improve the results, or make them worse?" To my knowledge, they're not out there individually zapping snippets they don't like.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
I am trying to do research on the SEO impact of having an off-site transactional website. For example, Pepsi.com lists all product information on their site but guides visitors to transact on Amazon or Walmart. What impact, if any, does guiding the customer to a separate transactional site have on SEO? In short, if we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
Algorithm Updates | | KaylaV0 -
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
What do you think of SearchMetrics' claim that there are no longer universal ranking factors?
I agree that Google's machine learning/AI means that Google is using a more dynamic set of factors to match searcher intent to content, but this claim feels like an overstatement: Let’s be quite clear: Except for important technical standards, there are no longer any specifc factors
Algorithm Updates | | AdamThompson
or benchmark values that are universally valid for all online marketers and SEOs. Instead, there
are different ranking factors for every single industry, or even every single search query. And these
now change continuously. Keyword-relevant content, backlinks, etc. still seem to be ranking factors across pretty much all queries/industries. For example, I can't think of a single industry where it would be a good idea to try to rank for [keyword] without including [keyword] in the visible text of the page. Also, websites that rank without any backlinks are incredibly rare (unheard of for competitive terms). Doubtless some factors change (eg Google may favor webpages with images for a query like "best hairstyle for men" but not for another query), but other factors still seem to apply to all queries (or at least 95%+). Thoughts?0 -
Did Google update the length of characters allowed in Meta Description?
Hey all, I do SEO. I'm currently working with another SEO firm on a project. The lady mentioned to me that Google recently updated (couple months ago) and changed their font causing them to lower the meta description to 55 characters. Is this true? I have not heard of this. Could she be confusing the meta description with the title tag? I didn't know Google could have even update the Title tag too.
Algorithm Updates | | ColeLusby0 -
New Zealand rankings - Is Google taking city into account now?
I've just noticed over the last 24 hours that Google New Zealand seems to be taking city into account with the search results - when I search from Christchurch - I get CHCH companies and Auckland results when searching from Auckland. I would like to rank my client nationally - any tips? Has anyone else noticed this? I need to be the top of Google for my keyword throughout the country. Any articles that could help? Kind regards, David
Algorithm Updates | | David_Buckingham0 -
Why Am I Ranking in Bing but Not Google
My website is ranking is ranking in Bing, but it's nowhere to be found on Google? What can be some causes for this?
Algorithm Updates | | locallyrank0 -
Google.uk rankings plummet, .com improves. What to do?
Hey Guys, Seems so much has changed with international SEO I'm not sure what to do with our site. We have a huge site with many country level landing pages that perform very well on google.com searches (IE; keyword + Jamaica) etc. We are not using a .co.uk version of our site and now our rankings have plummeted in the UK. Should we just make a .co.uk with similar (or the exact same content) or is there some newer strategy to follow?
Algorithm Updates | | iAnalyst.com0 -
What do you think of Google SERP encryption?
Really interesting post by Search Engine Land about this "issue" for tracking conversion, especially for long tail keyword research. I suppose this change will be also applied on all google search pages (.ca, .fr etc.). I Really don't think Webmaster tools is a serious compensation in Analytics for this.
Algorithm Updates | | Olivier_Lambert0